Latest / The Business RoundUp with Melissa Bill
Building Brand Strategies: Kevin Perlmutter on Sparking Customer Loyalty
Join us as we take a dive into the world of marketing with Kevin Perlmutter, chief brand strategist, Founder of Limbic Brand Evolution and author, who discusses the evolution of brand strategy, from traditional methods to a more behavioral science-based approach. Perlmutter emphasizes the importance of understanding customer emotions and motivations to create meaningful connections with brands, plus discusses: The impact of AI on customer experiences and the necessity for brands to evolve continuously to meet customer needs. Why traditional brand strategy is broken and needs to evolve. Why…
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