Latest / the Visual Historian - "A Photographer's Journey" / “How to Use AI Productively Instead of Being Afraid of It.”
Transcript
- 0:27SPEAKER_00: I'm just curious, in your neck of the woods, not to steal a line from Mr.
- 0:32SPEAKER_00: Al Roger, but in your neck of the woods, are the businesses on social media anti-AI like hugely.
- 0:43SPEAKER_00: You know what I mean?
- 0:43SPEAKER_00: Like people are like, no a high, no AI will never be using our heads.
- 0:48SPEAKER_00: You know, it's like people are just jumping on the anti AI movement right now.
- 0:55SPEAKER_00: And that's just what it seems like.
- 0:57SPEAKER_00: And um, you know, I honestly don't have a huge opinion about this just because I grew up on technology, so there's a lot of things that we're able to do now with artificial intelligence, um, that I am finally happy that we're here, you know.
- 1:15SPEAKER_00: So Chad and Claude, and I'm sure the rest of them are gonna get here right now where you can turn on the voice active mode, and it's super duper neat because I can just talk to this device and it sounds like a human, it's pretty damn cool.
- 1:34SPEAKER_00: But the neat thing is talking to it instead of typing is much more genuine, and I'm able to get actually better results talking to it because I can like explain my case, what I'm asking it to do.
- 1:50SPEAKER_00: Um, typing it, you you know, obviously you get the same.
- 1:54SPEAKER_00: Uh, if you know how to write it correctly and get your thoughts out, you know, it's like creative writing.
- 1:59SPEAKER_00: If you know how to write from your mind uh clearly and specifically, then you'll you're you're fine.
- 2:06SPEAKER_00: I think the average person, um, one does not have the patience to even do that.
- 2:11SPEAKER_00: Uh, two, maybe they're not skilled, and that could be a huge deterrent on the kind of results that you get.
- 2:19SPEAKER_00: So I have been doing a lot of testing with Claude and Chat GPT, paying for the pro on both, and um seeing who does what.
- 2:30SPEAKER_00: And I'm still in that mix right now.
- 2:32SPEAKER_00: Uh, right now, what is this?
- 2:34SPEAKER_00: September, uh, September 15th, 2026.
- 2:39SPEAKER_00: Um, where I'm I'm still they're they're both kind of neck and neck, you know, and usually when software companies are trying to outdo each other, the consumer is the one that reaps the benefits.
- 2:53SPEAKER_00: Now, all of this anti-AI is because of these problems of you not generating the correct kind of prompts, or maybe your connective, um, your connected um apps or whatever it is, these skills for chat or Claude.
- 3:13SPEAKER_00: Maybe you're just using the wrong ones and the quality that you're getting back, just it just it's obviously AI.
- 3:20SPEAKER_00: I have learned to do a couple of things that has really helped me.
- 3:26SPEAKER_00: Okay.
- 3:27SPEAKER_00: So, first of all, let's let's talk about the reasons why people are just anti-AI.
- 3:34SPEAKER_00: Okay.
- 3:35SPEAKER_00: First of all, ignore all of the Terminator thoughts of AI is gonna take over the world.
- 3:41SPEAKER_00: Okay, stop that.
- 3:43SPEAKER_00: If you paid, if one of your employees was a paid graphic designer, and you were like, hey, this is my thought process, okay?
- 3:51SPEAKER_00: We're we're doing fall portraits coming soon.
- 3:54SPEAKER_00: I want fall leaves in the background for the design.
- 3:58SPEAKER_00: Let's throw some of the images from last year into there and just use some beautiful fonts and uh let's advertise a date that we're doing fall portraits, okay.
- 4:09SPEAKER_00: If that graphic designer is a good graphic designer, it'll look great.
- 4:16SPEAKER_00: That's really it.
- 4:17SPEAKER_00: It will look great, okay.
- 4:19SPEAKER_00: If you don't have a good graphic designer and they're using 10-year-old looking graphics and PNG files and you know, clip art that's from like CorelDraw 8, uh, it's not gonna look good, you know?
- 4:36SPEAKER_00: Well, there's there's a lot of there's a lot of images of AI um being used in ads that obviously looks like AI.
- 4:47SPEAKER_00: And to me, that means somebody had a first-time run on this design and said, Ah, that's good enough, and they use it, you know.
- 4:56SPEAKER_00: Um when you are more specific, or you even tell it to redesign it.
- 5:01SPEAKER_00: And this is the best part about speaking to a computer.
- 5:04SPEAKER_00: You can just say, Hey, I kind of really do not like that.
- 5:08SPEAKER_00: Um, this is why.
- 5:09SPEAKER_00: And then if you were talking to another human, you know, my little rule of thumb is treat everybody like they're five years old and you'll be fine.
- 5:18SPEAKER_00: And what I mean by that is if you've ever been around a five-year-old or you raised one, you know you need to be very literal.
- 5:26SPEAKER_00: And they will copy literal, but you can't joke with them because they think that's truth.
- 5:32SPEAKER_00: So you need to be literal.
- 5:34SPEAKER_00: Hold their hand, take them to where you want them to do.
- 5:37SPEAKER_00: Let's walk to the bathroom, let's step up on your little stool, let's get your toothbrush, let's let me show you how to brush your teeth so you can copy me.
- 5:46SPEAKER_00: Like that's what you do for five years old.
- 5:48SPEAKER_00: So it's not degrading anybody, it's just a mindset that helps you control the narrative.
- 5:54SPEAKER_00: Okay.
- 5:55SPEAKER_00: So if you're patient enough to give people directions in the mindset that you're talking to a five-year-old, meaning slow down, be clear, um, say what you mean, mean what you say.
- 6:10SPEAKER_00: Okay.
- 6:11SPEAKER_00: You get better results rather than telling somebody, hey, uh, go ahead and design a fall ad, throw some images from last year, and uh, here's the dates.
- 6:19SPEAKER_00: Show me what you got.
- 6:21SPEAKER_00: And then they show you something, and you're like, eh, can you do some different coloring?
- 6:25SPEAKER_00: And they're like, it's fall, so orange and browns is a yeah, you know, around there.
- 6:31SPEAKER_00: And they come back with like five different designs because you were not very clear on what you were asking for.
- 6:38SPEAKER_00: So talking to computers is the exact same thing, it's gonna be very literal to what you're asking it to do.
- 6:48SPEAKER_00: So even though AI is amazing, it is amazing, and I've used Claude and Chat GPT for several different things from product research to blog posts to finding information on things, having it check itself, um, sh explaining how I want it to write in my voice.
- 7:13SPEAKER_00: And the more I use it, the more it knows how I would say something.
- 7:19SPEAKER_00: It knows um, I don't like all the dashes that most AI content creates.
- 7:26SPEAKER_00: I don't know why this hyphen or dash, whatever the hell it's using.
- 7:30SPEAKER_00: Um, you know how if you have a like back in the day, you you younger kids don't remember this, but Gen X.
- 7:37SPEAKER_00: Y'all remember when we were writing a word and you got to the end of the line and you started to write a word, and you're like, oh damn, it doesn't fit.
- 7:46SPEAKER_00: And your teacher's like, just put a dash and then finish the word on the next line.
- 7:51SPEAKER_00: You're like, okay.
- 7:53SPEAKER_00: AI likes to use those dashes quite often.
- 7:58SPEAKER_00: Like you'll you're looking at a paragraph, and all you're seeing are these little horizontal lines like two and three times on the page, you know, and you're like, what the hell is this?
- 8:05SPEAKER_00: How many continuations is going on?
- 8:07SPEAKER_00: It uses it for everything, man, from being expressive to a continuation of a thought to the actual use of it.
- 8:18SPEAKER_00: So I told it, you know, hey, um, I don't want my readers to, you know, think that everything was just from you.
- 8:28SPEAKER_00: I'm giving you all of these thoughts and content, and you're just writing it more correctly so I can check it.
- 8:34SPEAKER_00: Um let's skip something in the process, which is let's stop using those damn dashes.
- 8:39SPEAKER_00: And it's hysterical because uh chat or Claude actually will tell you, ah, you're not incorrect.
- 8:48SPEAKER_00: It is a language default that we use these dashes.
- 8:52SPEAKER_00: Let me go ahead and make a note in your coding for all of your questions for now on when you ask me to write something, no more dashes.
- 9:00SPEAKER_00: I'm like, that is freaking awesome.
- 9:04SPEAKER_00: That is awesome.
- 9:06SPEAKER_00: So I like to use AI to help me get my brain the way I think and how I think and how and I'm a good writer, by the way.
- 9:17SPEAKER_00: You know, I can expressively write well.
- 9:21SPEAKER_00: And, you know, the fact that I can have, you know, chat or whatever help me with a couple of paragraphs and just write it more correctly, you know.
- 9:31SPEAKER_00: So if you were to write it and then show it to your wife or your mother-in-law, who is very good at uh grammar and story writing, and they rewrote it for you correctly, it's kind of the same thing AI's doing.
- 9:45SPEAKER_00: You got me?
- 9:46SPEAKER_00: You feel me?
- 9:47SPEAKER_00: So, one, you got the writing, you you just need to start being more clear on what you want, especially the graphic work if you're doing any graphic work.
- 9:56SPEAKER_00: Now, there's a bunch of these programs out there that are doing ridiculously amazing things.
- 10:06SPEAKER_00: I mean, there's AI created commercials, little shorts, little, I mean, you you know where I'm going with this.
- 10:13SPEAKER_00: It's all out there.
- 10:14SPEAKER_00: So without going deep diving into that, um, I want to talk about everybody's hate for AI.
- 10:22SPEAKER_00: And my question is do you hate it because you don't know how to use it?
- 10:29SPEAKER_00: Or are you hating it because it obviously looks like a crappy graphic designer?
- 10:36SPEAKER_00: Okay, so if you can answer one of the two, then that's the problem you fix.
- 10:41SPEAKER_00: And now you're back to using something that will help you design, help you write, you know, if it's done correctly, it's more human-like, and you can get your actual thought process down.
- 10:56SPEAKER_00: Why not?
- 10:58SPEAKER_00: You know?
- 10:59SPEAKER_00: Um, so anyway, that is just very interesting to me that right now, locally, there's a bunch of businesses that are like, we don't use AI, we'll never use AI, which y'all are a bunch of damn liars.
- 11:12SPEAKER_00: Um, everybody's gonna be using this.
- 11:14SPEAKER_00: You have been using it, you just don't realize it.
- 11:16SPEAKER_00: If you got Siri on your phone, you've been using AI, buddy.
- 11:20SPEAKER_00: And uh, I love Siri on my phone.
- 11:23SPEAKER_00: Um, I kind of kind of want to hurt her from time to time because uh, you know, okay, let me talk about this.
- 11:31SPEAKER_00: I have a 17 Pro.
- 11:34SPEAKER_00: No, I have a 16.
- 11:36SPEAKER_00: I think I have a 16 Pro.
- 11:38SPEAKER_00: Um, so so newish AI Siri, okay?
- 11:42SPEAKER_00: Here's something very simple that I can't figure out, and maybe it's me, maybe it's me.
- 11:46SPEAKER_00: But when the phone is on the console or whatever, on the desk for a little while, and it's you know, the menu thingy's off.
- 11:54SPEAKER_00: In other words, you didn't like swipe up or punch a little code in for your home screen.
- 11:59SPEAKER_00: So it's just idle, okay?
- 12:01SPEAKER_00: So it's in locked mode.
- 12:02SPEAKER_00: There you go.
- 12:03SPEAKER_00: It's in locked mode, and from a distance, you're like, hey Siri, what's on the calendar today?
- 12:09SPEAKER_00: And it's like, I cannot do that.
- 12:11SPEAKER_00: Please unlock your phone.
- 12:13SPEAKER_00: I'm like, what's the freaking point of hey Siri for an emergency if you can't do shit unless the phone's in home screen mode?
- 12:21SPEAKER_00: That's ignorant.
- 12:23SPEAKER_00: That's ignorant.
- 12:25SPEAKER_00: Now, Siri never answers me back because she knows I'm right.
- 12:29SPEAKER_00: Uh, maybe the newer versions, what's coming out?
- 12:31SPEAKER_00: The 18?
- 12:32SPEAKER_00: The 18's coming out.
- 12:34SPEAKER_00: Um, we'll we'll we'll see what what's what's happening there.
- 12:38SPEAKER_00: But for all of you kids who are now adults or older adults for that matter, you need to understand something.
- 12:45SPEAKER_00: In 1960 something, there was a cartoon.
- 12:50SPEAKER_00: Um, I believe it was called Johnny Q.
- 12:56SPEAKER_00: And the cartoon character was a kid.
- 12:59SPEAKER_00: Um, let's let's just say 13.
- 13:01SPEAKER_00: Okay.
- 13:02SPEAKER_00: I really don't know.
- 13:03SPEAKER_00: But he was a kid, and he had this watch on, and the watch could do things, like the watch, he could talk into the watch, and it was like a little walkie-talkie to his other friend, and you know, blah blah blah.
- 13:16SPEAKER_00: Um, they've been designing our future for a very long time, okay?
- 13:20SPEAKER_00: And we've been watching these things from lightsabers from Star Wars to Jarvis on Iron Man.
- 13:27SPEAKER_00: So the the fact that we're finally getting here is about damn time to me.
- 13:35SPEAKER_00: I don't know why we weren't here 10 years ago.
- 13:38SPEAKER_00: Um, but I'm excited.
- 13:40SPEAKER_00: I'm excited in my lifetime that I'm able to experience this.
- 13:43SPEAKER_00: I'm very excited that I can have a conversation with my computer now.
- 13:46SPEAKER_00: And um, you know, I have the safeguards turned on.
- 13:51SPEAKER_00: It does not have full rain to do everything.
- 13:53SPEAKER_00: I think that is key.
- 13:55SPEAKER_00: Um, I know you want to just turn it on so badly and you know get the help, but you need to be a grown-up and let it ask you, can I move forward with this?
- 14:04SPEAKER_00: Can I, you know, access your Google Chrome extension and take over your screen?
- 14:10SPEAKER_00: You need to be aware of clicking allow.
- 14:13SPEAKER_00: Allow once, allow, you know.
- 14:16SPEAKER_00: There's a couple things where you're like, dear God in heaven, just go, just go, you know?
- 14:21SPEAKER_00: And I think people are more afraid of the new technology because they don't know it, you know.
- 14:28SPEAKER_00: So, as a creative person in business, um, this is a great tool for me to have.
- 14:36SPEAKER_00: I have used it in many different ways, and I'm blown away because what I'm having it do are steps that I would normally be doing myself.
- 14:47SPEAKER_00: If I told you to do a Google search on every law firm in your city, and you wanted to email them directly, one at a time, because you didn't want to CC a bunch and then you're you're a spam and then you're blacklisted.
- 15:06SPEAKER_00: So you had to email them one at a time.
- 15:09SPEAKER_00: And the only way you can find these people, and legally, if it's public information meeting on your website and it's listed, then people can use it.
- 15:17SPEAKER_00: Okay, that's just how it works.
- 15:19SPEAKER_00: It's like if you're in public, people can take your a picture of you, which I do not agree with, by the way.
- 15:24SPEAKER_00: I don't agree with the whole popular paparazzi BS.
- 15:27SPEAKER_00: Um, I think people should still have a little personal bubble around them, and y'all should be leaving them the hell alone.
- 15:34SPEAKER_00: But the fact that you can do these things just because it's in public, I don't understand that.
- 15:39SPEAKER_00: I really don't, but it's the rules.
- 15:42SPEAKER_00: So, same thing goes for this.
- 15:45SPEAKER_00: Um how long do you think it would take you to find every law firm, go to the website, find the email address for the contact, who's the person on that contact?
- 16:00SPEAKER_00: Then let's create the email, which isn't that the hardest part of that is creating your ad, creating your email, okay?
- 16:06SPEAKER_00: Um, including graphics, whatever it is.
- 16:09SPEAKER_00: And then you gotta have it to where now you need to personally either click that button or in your um email campaign, put in that web address, go ahead and copy paste your subject and then all of your verbiage in the email body and hit send.
- 16:28SPEAKER_00: Wash, rinse, repeat.
- 16:30SPEAKER_00: How long do you think it would take you to do that?
- 16:34SPEAKER_00: To pull up every law firm in your city.
- 16:38SPEAKER_00: How about this?
- 16:39SPEAKER_00: Let's go to three cities, punch in three cities.
- 16:42SPEAKER_00: So for me, it would be New Orleans, Baton Rouge, Metary, and let's go Canterborough.
- 16:48SPEAKER_00: That's four.
- 16:50SPEAKER_00: How long do you think it would take you?
- 16:52SPEAKER_00: The entire day?
- 16:53SPEAKER_00: Like seriously, you by yourself.
- 16:55SPEAKER_00: Remember, you can't CC.
- 16:56SPEAKER_00: You can't.
- 16:57SPEAKER_00: You have to do it one at a time.
- 16:59SPEAKER_00: Okay.
- 17:00SPEAKER_00: I'm gonna give you gold right now.
- 17:03SPEAKER_00: And honestly, I even thought about whether I was gonna share this or not because you know, I'm not worried about all photographers.
- 17:10SPEAKER_00: Um, you know, because I'm a business, and you know, you people need to understand something that are also in business, or you're getting started.
- 17:17SPEAKER_00: People in business worked extremely hard to get to where we are.
- 17:22SPEAKER_00: You no business owes another business anything.
- 17:26SPEAKER_00: On, you know, you have a gene company, and you know, you don't have two gene companies saying, Hey, you guys, I got this new style that I did and this new form of stitching.
- 17:34SPEAKER_00: It's gonna be a hit.
- 17:35SPEAKER_00: You should do it too.
- 17:37SPEAKER_00: Like, that's not how business works.
- 17:39SPEAKER_00: Okay.
- 17:40SPEAKER_00: So, anyway, I thought long and hard about whether I was even gonna share this because I think everybody can be adults, go do your research, go play, go practice, go find out these things on your own.
- 17:53SPEAKER_00: Um, it's how you learn, it's how you grow.
- 17:56SPEAKER_00: So I'm gonna be your source today, okay?
- 18:00SPEAKER_00: Go to Jack, go to Claude, turn on the voice and say, Hey, Claude, I would like to create an email for whatever it is that you want to advertise for these businesses.
- 18:15SPEAKER_00: Okay.
- 18:15SPEAKER_00: And uh, it's like, I want to do a headshot promotion.
- 18:19SPEAKER_00: This is the pricing.
- 18:20SPEAKER_00: Um, what is a short and sweet intro handshake of a hi, I'm George email that we can do?
- 18:27SPEAKER_00: Let it create the email first, make any corrections, make sure there's no damn dashes, um, you know, reread it.
- 18:34SPEAKER_00: Would I write it like this?
- 18:35SPEAKER_00: And sometimes it starts with something really good, and it's like, okay, hold on.
- 18:39SPEAKER_00: And I'll get on there and and I'll go ahead and change it quickly because it's easier for me to just retype some things rather than letting it do it all over again.
- 18:50SPEAKER_00: Um that's a whole nother discussion in another podcast.
- 18:54SPEAKER_00: But you get through that process and you're like, this looks good.
- 18:58SPEAKER_00: Here's my graphic I want to use.
- 19:00SPEAKER_00: Attach this to the email, please.
- 19:02SPEAKER_00: Now, Claude or chat, I would like you to find every law firm in New Orleans, Baton Rouge, Canabra, and Mettery.
- 19:14SPEAKER_00: Find the email address on their webpage.
- 19:18SPEAKER_00: And if there is a name attached or an owner of the company, please use that in the um intro line, like hello Jane, hello Bob, or or let's use something generic, um, to whom it may concern in marketing, whatever, whatever you want to do.
- 19:37SPEAKER_00: And I don't want to be black blacklisted, so we need to email this to each person individually.
- 19:45SPEAKER_00: Can we do this?
- 19:46SPEAKER_00: And it's like thinking, uh yeah, no problem.
- 19:51SPEAKER_00: I'm like, what?
- 19:53SPEAKER_00: No problem.
- 19:55SPEAKER_00: Are you are you kidding me?
- 19:57SPEAKER_00: Like, can we really do this?
- 19:58SPEAKER_00: And it's like, and it'll and you can ask, can I do this?
- 20:02SPEAKER_00: What's good, what's bad, what's wrong?
- 20:05SPEAKER_00: You know, and it'll tell you straight up what the rules are.
- 20:09SPEAKER_00: And it's like the fact that you want to email individually off of a public um related item, like an email address, it's fine.
- 20:18SPEAKER_00: It's fine.
- 20:18SPEAKER_00: And you're right, if we do punch all these email addresses into one email and CC or even blind copy, you're most likely gonna be um recognized as spam, blacklisted, and then you got a way bigger problem on your hand.
- 20:34SPEAKER_00: I'm like, okay, so I'm thinking in my head, this is gonna take a long time.
- 20:38SPEAKER_00: I mean, it would take me an entire day to do this, you know, you know what I'm saying?
- 20:44SPEAKER_00: Oh my lord, I went to the bathroom, I came back and it was almost done with a couple of hundred that it sent out.
- 21:00SPEAKER_00: I was like, holy cow, and that's what computers in general can do for you.
- 21:05SPEAKER_00: So it's not even so much of AI, it's just computers can work faster than we can.
- 21:11SPEAKER_00: You know, their processing speed is just unbelievable.
- 21:15SPEAKER_00: So since it finished fairly quickly, I mean, I'm talking 10 minutes.
- 21:20SPEAKER_00: This this thing had a couple hundred emails sent.
- 21:23SPEAKER_00: I was like, that's that's incredible.
- 21:26SPEAKER_00: And I know they were sent because I went to my sent folder and there they all are, one at a time.
- 21:32SPEAKER_00: I'm like, holy cow! I'm like, hey, let's uh let's do this again and expand to another industry, you know.
- 21:41SPEAKER_00: Same same email, same headshot thing.
- 21:43SPEAKER_00: Who else would want headshots?
- 21:45SPEAKER_00: And you can ask it who else in the city you think needs headshots?
- 21:48SPEAKER_00: And it'll give you options like, what about real estate companies?
- 21:52SPEAKER_00: What about you know, doctors?
- 21:55SPEAKER_00: What about and I'm like, hey, those are all fantastic.
- 21:58SPEAKER_00: Let's go.
- 22:00SPEAKER_00: Just do it.
- 22:01SPEAKER_00: So I knew cold calling wouldn't have this big result from it.
- 22:08SPEAKER_00: Okay.
- 22:09SPEAKER_00: Everything is a process, especially since you're dealing with humans.
- 22:12SPEAKER_00: You know, I don't have time to drive to every single business and introduce myself, break the ice, shake some hands.
- 22:19SPEAKER_00: They'll probably won't even open a door for you if you're soliciting.
- 22:22SPEAKER_00: It's awkward, it's difficult, it's time consuming, and it's depressing because you're gonna be turned away more than not.
- 22:30SPEAKER_00: So this being the first scratch the itch, knock on the door email.
- 22:36SPEAKER_00: Hi, I'm George.
- 22:37SPEAKER_00: I'm a local business.
- 22:39SPEAKER_00: Um, I provide these services for other local businesses.
- 22:42SPEAKER_00: If you're in the need of headshots and team shots and branding for your business, I am your guy.
- 22:48SPEAKER_00: Here's a link to my commercial website and my phone number.
- 22:53SPEAKER_00: Here's my scheduler to where on your own time we can figure out when I can come do a walkthrough and we can discuss what your business needs are.
- 23:04SPEAKER_00: Very simple, you know?
- 23:06SPEAKER_00: So it does this mail out, and I got a couple wrote back saying, Hey George, thank you so much for this.
- 23:14SPEAKER_00: We actually just got our headshots done a couple of weeks ago.
- 23:16SPEAKER_00: I'll keep you in mind for the future.
- 23:19SPEAKER_00: Wow.
- 23:20SPEAKER_00: Wow.
- 23:22SPEAKER_00: So what part of AI are you hating?
- 23:26SPEAKER_00: You know, are you just talking about really bad graphic artist versions of ads that look like crap?
- 23:32SPEAKER_00: And you're like, AI is ridiculous?
- 23:35SPEAKER_00: Or were you like me and you're trying to find out, you know, I used to have employees.
- 23:41SPEAKER_00: It used to be I'd walk in a room, and whoever was working for me at the time would be like, hey, I have an idea.
- 23:46SPEAKER_00: Let's do this today, let's get it out.
- 23:48SPEAKER_00: Show me a preview with this, and uh, let's just go from there.
- 23:52SPEAKER_00: And then I can go do something else that I was working on while my employee did this step.
- 23:58SPEAKER_00: Okay.
- 23:59SPEAKER_00: So not needing, I don't have any employees anymore.
- 24:02SPEAKER_00: So I I've been a one-man show for a very long time, and I have become very efficient at what I do.
- 24:08SPEAKER_00: My process is my process.
- 24:10SPEAKER_00: So I'm constantly like ask my wife, I am constantly researching, and I'm on YouTube and I'm looking at photographers that I follow, and even other business models of other industries.
- 24:25SPEAKER_00: Um, you know, I'm constantly going to other websites to see how people are doing what they're doing, what's working?
- 24:32SPEAKER_00: Why is it working?
- 24:34SPEAKER_00: Can I apply that to my own?
- 24:36SPEAKER_00: Let me try this new feature.
- 24:38SPEAKER_00: It's like I do that often.
- 24:40SPEAKER_00: You know, some people just create a website and they walk away.
- 24:43SPEAKER_00: Or they have an Instagram page and they do like, you know, two posts a month.
- 24:48SPEAKER_00: I understand the process.
- 24:50SPEAKER_00: I grew up on computers.
- 24:52SPEAKER_00: I love technology.
- 24:55SPEAKER_00: I just don't like where we are right now, to where there's so many things I feel like we have to do as a business just to be relevant with people.
- 25:03SPEAKER_00: And even though it's quote unquote free, it's not free because it's your time.
- 25:10SPEAKER_00: And if you don't have time to do it, then you need to pay somebody else to do it.
- 25:14SPEAKER_00: So it's not free.
- 25:16SPEAKER_00: It is a tool, but it's not free.
- 25:18SPEAKER_00: So um I love the fact that I now have some help.
- 25:25SPEAKER_00: You know, I have a way of getting from A to Z much quicker.
- 25:30SPEAKER_00: And because I'm always doing this kind of research and work, and because I grew up on computers, because I understand um enough coding, enough of the steps, and enough of the computer language that I can watch this thing work when it takes over my computer and I know exactly what it's doing.
- 25:49SPEAKER_00: Because I've been doing this for a very long time.
- 25:52SPEAKER_00: Now I just want it to do it for me.
- 25:55SPEAKER_00: So that's the difference.
- 25:56SPEAKER_00: That's the difference of me and somebody else who did not have all this background experience and they're learning it for the first time.
- 26:04SPEAKER_00: And this could be very daunting, even though it seems easy.
- 26:10SPEAKER_00: It is easy for a lot of things if your um requests and expectations of results are not as high.
- 26:20SPEAKER_00: Well let's just say that, okay.
- 26:23SPEAKER_00: But if you have Siri on your phone, you've been using AI for a very long time.
- 26:28SPEAKER_00: Okay, so this isn't going anywhere, it's not gonna take over the world.
- 26:33SPEAKER_00: I'll I'll have to we'll talk about that in a whole nother podcast.
- 26:37SPEAKER_00: But I just saw one um on diary of a CEO.
- 26:42SPEAKER_00: I forget the guy's name, but he was talking about AI and where we actually are and who are the dominating players and the money they're actually spending and they need to recover it.
- 26:52SPEAKER_00: And uh they're not e the models are not even close to taking something over like you think, you know, and even that one time you just heard about where oh the AI escaped, um, the prompting itself was meaning the scenario that it gave it um wasn't what you think.
- 27:14SPEAKER_00: I'll just leave it at that.
- 27:15SPEAKER_00: I'm not gonna get very into this because uh I don't want to.
- 27:20SPEAKER_00: Um so listen, what are you doing today?
- 27:23SPEAKER_00: How are you getting it done?
- 27:25SPEAKER_00: That is very important.
- 27:27SPEAKER_00: Your time is valuable, and if you have an employee that can do this work and have been with you for a while, man, let them let them do it, let them use it, let their work get a little bit easier, you know?
- 27:42SPEAKER_00: Good employees, good graphic artists, good anything is worth keeping around.
- 27:48SPEAKER_00: And AI is not replacing a human, it may replace a taskdoer, but not the human that could do a job.
- 27:58SPEAKER_00: You know, we're not there yet.
- 28:00SPEAKER_00: We're not even close to being there yet.
- 28:02SPEAKER_00: There's a lot of errors that I'm finding.
- 28:04SPEAKER_00: There's facts that are not being checked.
- 28:08SPEAKER_00: You gotta understand to ask it to check it.
- 28:11SPEAKER_00: I have some questions often actually, it'll come up with a result or an answer.
- 28:16SPEAKER_00: And I'm like, You sure about that?
- 28:17SPEAKER_00: What about XYZ?
- 28:18SPEAKER_00: And out the blue, it's like, oh yes, that was something that happened in 2009.
- 28:23SPEAKER_00: You're right.
- 28:23SPEAKER_00: I'm like, what what do you mean?
- 28:25SPEAKER_00: I'm right.
- 28:25SPEAKER_00: You should your first answer should be the correct answer.
- 28:29SPEAKER_00: It's not, it's not so ignorant people using advanced technology is still gonna give you ignorant results.
- 28:39SPEAKER_00: Okay.
- 28:40SPEAKER_00: So educate yourself, do the research, get on YouTube, look at TikTok.
- 28:45SPEAKER_00: There are people happy to share knowledge and teach and you know, not let society fall by the waistline.
- 28:54SPEAKER_00: There's a lot of us that want you to enjoy what we're enjoying.
- 28:58SPEAKER_00: You know, don't look at AI as some filthy Terminator kind of robot.
- 29:04SPEAKER_00: Look at it as the forward progression in productivity and learn how to use it correctly.
- 29:12SPEAKER_00: Okay.
- 29:13SPEAKER_00: Um, this has been one of my gifts.
- 29:16SPEAKER_00: I grew up with Atari and from there Commodore 64, from there, Packard Bell, then Dell, then IBM.
- 29:25SPEAKER_00: I have been teching for a very long time.
- 29:28SPEAKER_00: So when I have to call somebody on the phone about something, I always tell the person on the phone, so do me a favor, I need you to not read from your script right now that you're designed to do.
- 29:40SPEAKER_00: And they're like, okay.
- 29:42SPEAKER_00: And then I go from there.
- 29:43SPEAKER_00: I'm like, listen, I've been doing this for a very long time.
- 29:45SPEAKER_00: I know how to tech it.
- 29:47SPEAKER_00: I understand.
- 29:47SPEAKER_00: Let's skip a lot of these questions.
- 29:49SPEAKER_00: Let me help you get to Z quicker.
- 29:51SPEAKER_00: And they're usually impressed.
- 29:52SPEAKER_00: They're like, that's interesting.
- 29:54SPEAKER_00: I usually don't have somebody um, you know, in business for 32 years with your kind of knowledge.
- 30:01SPEAKER_00: I'm like, really?
- 30:03SPEAKER_00: I mean, there's a lot of us that grew up with computers, and she goes, just because they grew up with computers doesn't mean they they know how to operate them.
- 30:10SPEAKER_00: I'm like, eh, point taken.
- 30:12SPEAKER_00: Very true.
- 30:13SPEAKER_00: So that leaves me to the question of the day.
- 30:17SPEAKER_00: What are you gonna go learn today that you can apply for the rest of the week?
- 30:22SPEAKER_00: Because I'm learning a lot of little things and um many things that seem really cool and you can go down a rabbit hole to do.
- 30:29SPEAKER_00: I'll pause and be like, wait, wait, wait, wait, wait.
- 30:32SPEAKER_00: This is this is taking me some time.
- 30:34SPEAKER_00: I'm going into left field, I'll learn this trick, but it's a trick.
- 30:38SPEAKER_00: Is it part of my productivity that I can actually apply?
- 30:42SPEAKER_00: If the answer is no, then you move on.
- 30:44SPEAKER_00: So if you would like to jump on the podcast with me and talk about these things, you can absolutely do that.
- 30:53SPEAKER_00: Okay.
- 30:54SPEAKER_00: Email me at george at gkphotography.com.
- 31:03SPEAKER_00: That is my direct email address.
- 31:05SPEAKER_00: I would love to have you on the show.
- 31:07SPEAKER_00: Right now, it's just a phone call.
- 31:09SPEAKER_00: Um, I'm not worried about video.
- 31:12SPEAKER_00: I think podcasting is better um faceless unless we have things that actually show off.
- 31:19SPEAKER_00: I mean, I'm gonna be introducing video soon, but I listen to most of my podcasts, like on my walks or at the gym or driving to point A to point B.
- 31:31SPEAKER_00: And, you know, I don't need to see people.
- 31:34SPEAKER_00: And I just figured having guests on the show, it's so much easier to say, hey, dude, stay in your underwear, you know, hop on the phone, be in a in a clean area to where there's no background noise interrupting how you sound, and life is grand.
- 31:49SPEAKER_00: So it's extremely easy to be a guest on my podcast.
- 31:53SPEAKER_00: And look, you don't have to be a photographer.
- 31:57SPEAKER_00: If you're in any kind of business that is creative, maybe you're in marketing, you want to talk about business.
- 32:04SPEAKER_00: Um, I'm here.
- 32:05SPEAKER_00: That's what I want this podcast to be: a nice, well-rounded place that you can safely come to and get some honest advice, some conversation.
- 32:16SPEAKER_00: Um, let's talk about what you're going through.
- 32:18SPEAKER_00: Let's talk about how to solve a problem.
- 32:21SPEAKER_00: Um, let's talk about your past stumbles and how did you succeed?
- 32:25SPEAKER_00: I love hearing a podcast when I can get off of it and I'm motivated.
- 32:29SPEAKER_00: I'm motivated that I heard one thing that was like, ooh, I can do that today.
- 32:35SPEAKER_00: I love that.
- 32:36SPEAKER_00: Um, I hate it when people just ramble for no reason.
- 32:39SPEAKER_00: There's there's no actual A to Z like problem and then solve the problem.
- 32:45SPEAKER_00: Like, that's the best for me.
- 32:47SPEAKER_00: You know, those are my best podcasts to listen to, is when they have resolve.
- 32:51SPEAKER_00: All right.
- 32:52SPEAKER_00: And I want to offer that to you, the listener.
- 32:55SPEAKER_00: Um, I appreciate and respect your personal time and the fact that you gave me time to be in your life for these 30 minutes or so.
- 33:05SPEAKER_00: Uh, it means a lot to me, you know.
- 33:07SPEAKER_00: So if you can, if you've got a comments section on wherever you're hearing this podcast, I would love it if you would just say hi, just say great job, say you suck.
- 33:18SPEAKER_00: I mean, just give me some kind of uh hand wave in the air, and uh that makes me feel great, you know.
- 33:26SPEAKER_00: So, anyway, you guys, I'm gonna get us out of here.
- 33:30SPEAKER_00: Oh yeah, be creative, go learn something new.