The Myth of Excellence....and why it's OK not to be great at everything
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I read a book several years ago titled "The Myth of Excellence" written by Fred Crawford and Ryan Mathews. At that time, I was struggling during a difficult period in the car business and was trying to figure out how I could change my business plan to differentiate it from my competitors.
Everyone advertised "price, price, price" and the customers just weren't responding.
This book opened my eyes to perspectives and possibilities that I had never considered...that I didn't have to compete just on price.
Yes....I had to offer competitive pricing, but I could also focus on…
The skinny
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