How Community Managers Measure Social ROI

Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities · Oct 6, 2026 · 9m · transcript

Community managers often struggle to prove their worth because traditional metrics like engagement rates don't correlate with revenue. This episode examines how leading brands are shifting from vanity metrics to social return on investment by tracking referral codes, support ticket deflection, and product adoption driven by community members. We break down the specific framework used to assign dollar values to informal conversations, helping you build a business case for community budgets that actually convinces CFOs.

#CommunityMarketing #SocialROI #FexingoBusiness #BusinessPodcast…