Latest / UnF*ck Your Legal Marketing / How to Use Content to Attract Clients Without Being ‘Salesy’ or Fake with Julie Leffler
Transcript
- Gary Johnson: Welcome to Unfuck Your Legal Marketing, the show where we get brutally honest about marketing, business, and the messy middle of making it all work. I'm Gary Johnson, marketing coach, strategist, and professional BS detector for attorneys and business owners who are tired of doing what everyone else does. Around here, we skip the fluff. We have real conversations, real insights, and maybe a few F-bombs along the way. Let's get into it. Social media content is sometimes difficult. What should we post? What should we not post? And so much more. Today I have Julie Leffler on the pod again. And I say again, she's my first duplicate or having on again ⁓ ever, you know. And as I mentioned before in the last podcast, she's the founder of Big Hype Marketing and helps attorneys get more ideal clients by being found. With digital marketing assets and strategies. Not only is she brilliant at marketing, but she also has an incredibly effective team. On our last podcast interview that we did, we focused on the four Ps: purpose, promise, position, and personality. If you missed it, go back to that because there are so many gems in that. And today we're diving into content. Welcome again, Julie, to Unfuck Your Legal Marketing. Thank you so much for having me again. What an honor to be the first. Yeah. I didn't totally scare you away. So let's dive in. So you've had a lot of success with your clients posting across Instagram, TikTok, Facebook, LinkedIn. How do you think about each platform differently? Hmm. That's a good question because there are agencies that create content specifically for each platform. We create content and post it, we cast a wide net and and cast and post the same content on all of the major platforms, like you said, Instagram, Facebook, LinkedIn, and TikTok. And the reason we do it that way is because as small business owners, you don't have enough money to pay me to create individual content for each platform. And you as in as creators on your own don't have time to create enough content for each of the platforms. It's a lot of work. So I've found that that this strategy of just cross-posting is the best way. and it's interesting because as you dive into your analytics, different content performs better on different platforms. And we might think That something is gonna perform super great on Instagram and then it doesn't, and but it performs really well on TikTok. And you just I mean, yes, I study the algorithms and study the platforms, and so I hope to know what's gonna work well, but sometimes it just doesn't. And then we've we've hit this other audience that we didn't plan for, we didn't you know intend to target in a specific way. And it's just you cast a wide net and get in front of more people. So that's been my strategy. The only default with that is that with LinkedIn specifically, you're targeting B2B, you're targeting your referral network opposed to that end client. And so you're talking to them as kind of as an end client. So I do have clients that are only post that we only post or create content for on LinkedIn. And that language is tweaked a little bit because as attorneys, you have two main audiences, target audiences. One is that end buyer, which could be a multiple of different multitude of different types of people, but you also have your target audience of your referral network, which may be even more valuable as an attorney. So you can kind of choose you if you have the capabilities, you can target your your referral network on LinkedIn and speak to that referral network specifically. Maybe it's Other attorneys and then tailor your other content to your end cust client. But we've found that when we target our end client on LinkedIn, our referral network gets it. So Yeah, right, right. That's why we just kind of we'll do it that way. Now I've heard people say, ⁓ you gotta talk more sophisticated on LinkedIn than the others. What's your viewpoint about that? No. Do we think that I mean, I guess No. Fuck no. I mean, yes and no. There are some posts that we don't post on LinkedIn. Like when we're being ridiculous. Yeah. We don't. Like we won't Give me a t give me an example of ridiculous. Well, even like last week we did a World Cup post and we posted it on LinkedIn and it was my team shooting a soccer balls at me in a goal. Like that because I think so. That was craziness. And it had nothing to do with marketing, but it did have to do with like our team and like what it's like. ⁓ you know, it has like an underlying message, which is like this is our team. This is our internal team. If you wanna refer to us, you're getting these silly gooses who are trying to be creative, which tells a story. And if you wanna work here, not that we're hiring right now, but like these this is our team. Like I think showing that internal like dynamic is also a good message. So but like I can't think of something I mean, now I guess we're a little bit more like loose about it posting things like that. But like maybe if you guys as attorneys did something with World Cup where your team was shooting soccer balls at your face, like maybe you wouldn't post it on LinkedIn. But again, like there's a reason there is I could argue that it's fine. Yeah. It depends. But like, you know, we're still trying to grab people's attention and we all have short attention spans. So If we talk into much legal jargon on LinkedIn, still nobody's gonna read it, even though we're professionals on LinkedIn. Like we don't wanna read it. Yeah. And I also just had a client who was an attorney. They were only posting written like words on LinkedIn and no image. And I said, I think that I think that's a disservice to yourself because again, like The image takes up when you're scrolling on desktop well desktop or your phone on LinkedIn, you're you're seeing like the artwork takes up a huge amount of space. And that's what's gonna catch your eye. When you start on like this monologue of writing about whatever it is you're talking about, nobody's gonna stop and read that. If there's nothing that going back to the hook that we talked about in the last episode, like you've got to grab people's attention. And if you're just Talking to people, nobody cares. Yeah. You've totally got to and I don't think we touched on this last time, but if you think about like how you watch television, no nobody wants to watch the ads. You want to get up and leave and go to the bathroom during the ads or get ice cream or wet your peanuts or whatever. We don't watch it. And so when we feel like someone's trying to sell us something or talk to us without giving ourselves val like giving us value as the watcher. Then we're out. You have to provide some kind of value to the person that's looking at your content or reading your content or scrolling through your content, no matter what platform you're on, because nobody wants to be sold to. We need to get something out of that content. And that can be some that could be education, it could be motivation or entertainment, which is going back to why shooting soccer balls at me. Right. Is good because it's entertaining. And that Somebody value. It makes them stop and be like, God, what how's this gonna go? Yeah. And and you bring up a fantastic point because there's a lot of attorneys who tell me, Well, I don't want to post on social media because I don't want to sell. And for those that have that in their head, because there's a ton of attorneys that have that in their head, you are right on. You don't need to sell. In fact, you shouldn't be selling. You should be putting good content that's valuable for your target markets, either your end user or your referral sources, because one, you'll feel authentic. You'll be like, ⁓ this is so cool, as opposed to, God, I gotta push this shit on somebody and they're gonna think I'm slimy, and then they're not gonna wanna have a consult. And it's like, yeah, you're absolutely right. Yeah. And and here's the other thing. And and tell me how you handle this with your clients. I have a lot of people who say, I don't want to post on social media because I don't want to be that this person or like this person. And those are the individuals who are salesy or they've got a loud personality and this person is more introverted. What do you typically tell them to overcome that so that they can be authentically themselves? Don't be that person. Like don't don't be that. Like you this goes back to our four Ps and why that was important. And I think we didn't touch enough on that the last time we spent a lot of time explaining that, but not why. So like when we implement our four Ps or one of our four Ps, you are embracing who you are as that individual attorney. Like your purpose, why you exist, if you can tell that story without saying, Call me at one eight hundred blah blah blah, do not put your phone number on your social media post. Like Thank God. Don't scroll it across your screen. Don't put it in your caption. Put your link in bio or a link to something. And then when they get to your website, your phone number's there. But do not put your phone number on. Like, don't do that. So, you know, talk about why you exist. That's why we talked about that earlier. That is how you communicate who you are without being those loud other people or obnoxious other people. That's how you are true to yourself without selling. So when we talk about why we exist, exist. When we talk about why how we're different from our competitors, that's our position. Yep. ⁓ our promise, which is how you what we promise that you're gonna experience, and then your personality, those four things will help you communicate who you are without being salesy, ideally. So the other thing That I want to touch on is our target audience, which we just kind of mentioned a little bit, like your end client and and your referral network. But I want everyone, if you who's listening, to go and figure out like who's that tar that end target audience, which can be broad or really granular. And as you start posting, it should be super granular. Like you should pick, like if you're an entertainment attorney. you have a huge typically you have a big group of people you're targeting and they're very diverse and they have very different needs and they have very different skills and you help them in very different ways. So but if you're gonna use social media, you really should pick on the one part the one target audience within your whole target audience is maybe the most profitable. So say that's influencers, because I think that's what I'm seeing on in trending for entertainment attorneys, then talk to those people only. And you can kind of touch on that. Why? I totally agree with you. Why? Because otherwise it gets too diluted and you need to focus and building that target audience and building those relationships and and building your following and and focusing on that one thing until you can build that business. And then you can kind of pivot to another audience. But when we focus on one group, we're able to Communicate directly to them. So you want to talk to them about how I help you solve a problem. And that goes back to providing them value and not being salesy and our purpose, our promise, and our other Ps. So when we think about like, okay, I'm going to talk to influencers only, I'm going to figure out how I help influencers protect themselves in their contracts. That's a very specific help statement and way that you're going to add value to those. To that particular clientele. And that's what you should talk about for a while and in very different ways. And maybe it's how I helped this this type of influencer protect this brand deal and then how whatever, like all the different things. But talk to that one target audience about how you help them. Yeah. And that's it to get started. Is it vital for every post? I shouldn't say vital. Is it important for every post to be solving problems? that that target market has. Maybe not every post solving a problem, but like go again, the four P is like how you're relating to that. So you wanna know how you're solving that problem, like keep that in the back of your mind. But like you can show ex yeah, I got like in most cases, yeah. So like if you're but not always. I mean like you weren't solving a problem getting soccer balls smashed in your face. Right. That goes to that time. That hits our personality P. So that doesn't solve a problem, but it shows what it's like to work with me and my team. So that's our personality. Yeah. And yeah. Again, we can show our personality while talking about who we are and how we are different from our competitors or how we help this or you know, this particular client. We can be a little bit silly, but we've going back to what we talked about on the last podcast. Social media is about relationship building. And when we show our personality and we throw soccer balls at kick soccer balls at someone's face, you are gonna know that I don't take myself seriously before you even call me, you know, or maybe that I'm creative. Maybe you think that's creative, but like you're gonna know that I go above and beyond, that I'm ridiculous, that I don't take myself too seriously. And that's gonna make you feel like, ⁓ I okay, I'm cool calling her. I'm comfortable working with her. Unless you want to Because they get experience, right? They're they know what they're getting in their themselves into as opposed to, yeah, she wasn't my cup of tea. Well, you should know if she's your cup of tea before you even have a discovery or consultation with you. Yeah. Because they've seen you or they've they they've the written word with a picture post, it they'll also experience what the hell is up here, but also personality needs to show up. So that people aren't taken off guard and going, Wow, this person's a total asshole. Like you know, and also this goes back to what you had said last time, which is you got to be consistent with this as well. Because if you show up as this fun loving person and then all of a sudden somebody calls you and you are a fucking asshole, they're gonna go, What the hell is this? Like it doesn't, it doesn't give trust in this. And people go, Yeah, I'm not going to do it. And usually it's not that apparent, but it kind of gives us the gut feel of I'm not sure what it is about him, but I just don't like that's not my it's because it's not the same, you know? Yeah. Yeah. And you should get a feeling like I am not everyone's cup of tea. I get that. And that's fine. Like I don't want to work with you then. Like we shouldn't work together. And that's totally fine. You should find someone who like matches your Your vibe a little bit more. Yeah. And that's why we have people doing the same thing, but doing it differently. It's because Yeah. So how do you do this? Because we talk about personality, right? And we talk about being authentically ourselves. And what do you tell your clients who got a good personality? They're like, you know, they're like you, right? They're smiling consistently. They're like, you know. ⁓ not really the life of the party, but they really have a good personality. But as soon as you hit the record button, they turn into somebody totally different. They freak out. They're like, ⁓ God. And then it doesn't come across on the video. What do you do in those cases? Yeah, I mean, we definitely have had that more often than not. We do try and help people loosen up and we help ⁓ we just give them alcohol before you ⁓ you know. Get them all fucked up. A few times we have actually. But no, I mean we really try and make them feel comfortable and confident. I had one client who came and like freaked out. And we, you know, we're cheerleaders. We got we have to be. We have to be like, that was so freaking good. Okay, do it again. Cause I think you can make it better. Like instead of like we have to be encouraging. And then there's things that we do where we break up lines, like if somebody's just like stumbling over stuff, I'll rewrite it on the spot or will break up and say, Okay, say this first sentence and give it your all and then they'll say it that sentence and then we'll film the next sentence. Sometimes breaking it up helps them get through it a little bit better. So yeah, I mean it definitely takes time and we have litigators who are, you know, stand up in court and give their spiels and are so great and confident and articulate and and like command a whole room and then we put them behind the camera and they're just like they freak. Like no. But You know, we've got to pull it out of them. Yeah. What would you say to somebody who's at home or in their office and they want to do this on their own to get that confidence, to get that their personality out when they don't have you and your staff being those cheerleaders or going, Let's chop this up. What what would you say to them that says, if you if you do a couple of these things, it'll make you a little bit more comfortable? Yeah. I think that's great and I th a a great thing to talk about. And I think it goes back to like if you if anyone's done media as a as an attorney or like back in the day I did PR and I'd have to do media coaching for people and be like, you make sure you stand like this and like do like make sure you say these words. I w I did publicity for celebrities and we'd have to be like, make sure you talk about the film that we're talking about or whatever. So like you know, it is media training. So you have to practice, you have to Look get inspiration. Look at other attorneys who are performing well. Find somebody in your exact field or specialty and find somebody who's performing really well, well, and copy exactly what they're doing. Like this is like the secret sauce. Find someone who has a a reel that has two and a half million views or whatever, like a 100,000 views. That's enough. But and copy what they said, copy their setup. And then make sure you have good lighting. I think that's another important thing. Like make sure Like I do. I've got great lighting in this freaking Airbnb. Let's compare who has better lighting right now. Like that's gonna make you look better no matter what. And like we talked about in the last episode or last podcast, like you watch yourself, watch what copy what other people are doing, have good lighting and watch what you're doing and practice doing it a bunch of times in front of the camera and just note what you did terrible at and then try to make it better. But it it takes practice. But pretend you're not doing social media. Pretend you're on the morning news and you're like this expert. Or pretend that you're in court defending like some high profile whatever. And you know, whatever you need to do to like psych yourself up. Yeah. I mean, but I I I I think w what you had just said is so valuable because attorneys are so smart. And they're like, I can wing it. And I'm like, I got this. And instead of saying, you need to practice, you need to do, you need to get the reps in. Even though ⁓ Michael Jordan was one of the best shooters, best basketball players, he was constantly shooting all the time. Practice, practice, practice, practice. So that when you hit record, you're not gonna freak out. It's just gonna be natural. You'll be more yourself. And I also highly encourage people to do what Julie just said. Watch yourself. I would even say record yourself and then just listen to the audio. So how does my volume? How is I how do I sound in this? Am I too pitchy? Am I too monotone? Da-da-da-da-da. And then watch it without any sound on to see how am I. How are my mannerisms? Do I have resting bitch face the entire time? You know, am I more animated? And then put the two together and realize you can do everything and anything that you want with your voice, with your image. You can, you can, you know, change those things up, even though it feels awkward. It's because you've never done it before. And so when you see it, you go, yeah, I can actually, I can change that and I can change that and only change like one or two things. That's it. And then do again and do it again and then change a couple more instead of I gotta change this, this, this, this, this. You get into your head that you're a fucking idiot and you're not. You're not. You're just you've never done this. I have two other tips. Number one, you can have somebody ask you a question and then just answer it. And that way it doesn't feel like rehearsed or and you know the answer. This is your expertise. So just have someone say, like, what's the most important thing in an influencer contract or whatever. And then you just r rattle it off. And you don't even have to you can have someone just ask it on a microphone and have that in it, or you can just put the words on your final reel and be and just write it. What's the difference? And then you just answer it. And that will help that will help you be less recorded. And then the other thing is creating B role, which is like just n no speaking. So you can film yourself just typing and that's it. And then put some words over it. And then you're good, you're done. And that just a great one. That is a great one. I I I don't see enough of that. Yeah. So like mix it up. I'm sure your clients have it all. Yeah, we have a ton of it. But mix it up. You can do try scripted, you can try question and answer, you can try just b roll with words over it. And then you should also be creating graphics and carousels that don't require you to film anything, that do require you to get some Canva skills. But you know, if you can, you know, put some Graphics out there too. That's super helpful. Yep. And you can h always hire that out. ⁓ so I I have something very specific. Okay. That I get asked a lot and I don't know the answer. Mm-hmm. And that's this CTAs, call to actions. Yeah. Should they have them? Should they not have them? If they should, what are some easy CTAs that attorneys can use that? Don't feel salesy, that don't feel authentic because, you know, I think it goes from like you were saying, we're trying to build relationships. I I think that sometimes CTAs go from great content to relationship to transaction immediately. And if you need more help with, you know, and like I've even struggled with that. What's your viewpoint about CTAs? I think to you you should use them regularly and you don't need to put them on every single post, but I would say seventy-five percent. And you should also mix it up. It could be something like if this resonated with you, follow for more tips like this. Okay. So it's not selling. That's just like, Hey, keep following. You can ⁓ what and you can ask for like click the link in bio. But I would do it in the caption and not say it. It's like it's Okay. So you're s you're saying in the video, don't use CTAs, but in the text and the caption of it, then you you should use it in there. Yeah. Yeah. I feel like we tried it at some point 'cause I I was reading things that were saying like you gotta tell people what to do. So for a while we were like putting it at the end of like a video. But it feels too salesy and I think we're not that stupid. So I think Putting it in the caption is enough. ⁓ yeah. Okay. And I think again, trying not to be too salesy, going back to like if you're facing a situation like this, don't wait. Click on my bio for a free fifteen minute strategy session. Or if this renovat r if this made sense to you or resonated with you, like follow for more tips like this. Yeah. So I think God makes the back. Seriously? I mean Like last time, it's like one fucking nugget after another fucking nugget. I'm like like seriously, Julie, like I know that this is this is, you know, obviously this is what you do. However, I see so many marketing companies that keep all of the stuff to themselves and they're like, If you want to learn this, you have to hire us. And you know, it's like like, yeah, but how do I know what's up in Julie's head? How do I know how she thinks, you know? And and and you have a framework. I mean, the four Ps. It's a great framework, but it also shows the credibility that we've thought about this shit before. And yeah. It makes it so that people go, Yeah, I don't want to do this. I want somebody else to do it. Help me. I want to talk about AI or social media. Yes. Well, I think it's safe to use the AI to create content, to get feedback. I like you've got to use it at a as a tool and not as a replacement. So please don't Put things into chat and expect it to come out in a way that's gonna make you go viral. I see people like creators or influencers all the time saying, If you put this, if you follow my tips and put it into Claude or chat or whatever, you're gonna go viral. They are full of you know what. Thank you. Yeah. They are full of it. A big bag of shit. Like full of it. What they're doing is they're saying like They're saying, like, ⁓ I've got this secret sauce. So that you we talked about on this the last episode of like watching reels all the way through. So they're like, Hey, I've got this secret sauce, wait till the end and then you're gonna hear it. So they're using that tactic to get you to watch to the end to go viral. But they don't have a secret to going viral other than that. So like don't fall for the like, if you use this prompt, you're gonna go viral because it's bullshit. Yep. And you can use it until your face goes blue. There's nothing wrong with you. It is not gonna help. I mean, it's not gonna help you go viral. It might be a you know, a nice way to start or gives you some feedback or tools, but there is no secret sauce to going viral that works every single time for every single content creator. Yeah. So I think that's important for people to know because you fall into this trap of like, ⁓ my god, they said this is working for everybody else and it's not working for me. And yeah. What's wrong with me? Yeah, or like I'm doing it wrong. Like don't worry about all of those tips, like worry about tips and tricks, but like worry about telling your target audience something that is valuable to them. And that's it. Don't worry. Going viral is great, but if you don't go viral, don't worry about it. You're gonna get people who are fitting in your target audience to respond to what you're doing if you're providing valuable information. And that's the main goal is to get your target audience to take action, not other people who aren't your target audience, which is what happens when you go viral. So right. Yeah. Yeah. I love that because you're right. You and especially right now, you're getting we're all getting inundated with this is the right prompt. This is the right prompt. You want this. You got it. And it's like it's a tool. It's not a Julie Leffler. Like it's not a you, right? Yeah. It's a it's a tool to be able to get your message out. But you still have to tweak it up. You still have to make it you. You know, it's a great thought like partner that it can keep things going. But I can't stand it when people go, ⁓ my God, this is the one way. You know. Right. Imagine like as an attorney, if someone was like, ⁓ we've got the secret to writing all of your legal documents. You never need an attorney again. You just have to comment attorney below. Like we know that chat cannot replace your experience. And your critical thinking based on your experience, like that's impossible. So the same thing goes for social media. Like you've got to put your brain into it and your unique knowledge. There's no secret sauce. Because experience is such an enormous thing, especially when it comes to confidence. But and you had said this at the beginning is you have some litigators who are great in court. Why? Because they've done it so many times. Practice, practice, practice. But it's that experience. They know what to do, what not to do, because why? They made mistakes. Right. Right. And and can they use AI as a absolutely as a tool? As a tool. Nothing else, you know. ⁓ not going, ⁓ this is gonna be the only one, you know. Right. Like write script, put it into chat and be like, cut this down to 30 seconds, and then look at it again and be like, is this correct? Does this sound like me? Does it meet my criteria? Yeah. But like that's how you use it, not To replace your it being you. What about what about v ⁓ AI videos that have your image? Okay, so why no? Because that's not you. And we like that's that's the worst. Like it's and it's like gives me like a heart attack because like again, we've talked about the social media is about relationship building. And if your face is not your face and it's a robot, that you cannot connect with that. It feels robotic if even if you think Oops I froze. Even if you think people think it's you, like it they're g I bel I believe that people can sense that like that the soul isn't there. I don't know that it's a little too like woo-woo, but like No, no, I think you're right on. Like how can you connect with a robot? No. We can't. And that's unless you're creepy. Yeah, if you're a creepy person. We're we have bigger issues. We don't deal with those people. You have bigger issues than AI, sorry. But yeah, like just you're better off filming B roll if you don't have the time or the capacity to speak on camera. You're better off filming B roll and putting words over you than using an AI robot. Yeah. And let's be honest. Who doesn't have two minutes to to fucking record their their voice? Come on. Yeah. It's it's important to put your best self out there and don't be like, ⁓ I don't have time. You have the time, you just haven't prioritized it, mainly probably because you haven't practiced enough and you haven't gotten the reps in of doing it again and again. You know. And it's not gonna be perfect. It's not gonna be perfect. And batch your content. I think we talked about that last time, but like f set aside three hours every couple of weeks and film a bunch of stuff and that's what you've got for a month and a half, maybe month, at least couple of weeks. Yeah. Yeah. You know. You gotta set it. You gotta set this time aside for your marketing and this is it. So AI. What about images? No, it's the same thing. And do not use your AI do not do an AI headshot. Just don't. Yeah. And don't you totally see it. Yeah, like they have it looks like you have plastic surgery and or like your fingers aren't the right and proper amount or whatever. And don't use AI. Just get some photo like if you want I don't know. I think it's better to post a picture of you than like the scale of justice or like a court yeah. Like a picture of a court is okay, but like I g but it's so cliche. It's so cliche and put some words on it or something, like a good hook, put that on top of the picture of the columns or whatever. Yeah. Like Yeah. I mean, but pick pictures of ourselves or of other people. I find they do so much better. Like I was going over my analytics this morning with my assistant and she was like, The pictures about networking are freaking like they're going off. And it's like and and some of these pictures are stupid. Like, you know, and and it's my assistant, 'cause she gets it, she's like, I want you to send me a picture of this. And I'm like, ⁓ nobody's gonna like that. And it blows up, you know, and you go That's true. Wow, okay. Like, all right, but People love that because it's more personalized and it kind of shows you out and about and doing stuff, but also who do you hang out with? Yeah. it makes you look human. And you're right. I have you are a hundred percent right. Like I we see that in our our clients' analytics too. Like if we show them at a networking event or their team went to like to a bar or whatever, like that stuff performs better than just like a single picture or something for sure. Because people want to f see you being a human and w and this is I don't know if we talked about this before, but like you can be personal but not private like you can share your personal stuff but not your private stuff. So it's good to s share on your business accounts things like that, like if it you can relate it back to what to your work without sharing things that are your personal private life. So Yeah. Yeah. My God. Julie, thank you. This has been so amazing. I mean, for the attorneys listening, for anybody who's listening, you know, make sure that try to have the same content for all the platforms. It's gonna save you time and money. Be yourself, be authentically yourself. Don't sell on your post. Embrace who you actually are. Speak to your target market, solve problems for theirs because. This is not only the credibility aspect, but it's the relationship that you are having. Try to get more comfortable, more confident on video or even audio by practicing, practicing, practicing. Put in the reps. It's not going to be perfect, but as you continue to post, you will get better. Even having somebody ask you a question so that you answer it, or do a B-roll and just you, your voice, mix it up. And also don't. Put call to actions in the video, put it in the captions, which fucking shit. That's like first thing I'm gonna be doing now. Like, shit. Yes. Because again, I've struggled with that. And I'm like, that was one of my deep questions. I'm like, I gotta ask her this. And especially on here to be vulnerable and saying, I've I I don't know. And like, yeah, that's why I love having resources like you. It's like, ⁓ what is this? And then use AI as a tool. This isn't going to solve all your problems. The prompts aren't going to allow you to be go viral, but they're a great tool to use so that they can help you with how you're thinking, process different things, put things together, but you still have to be you. And also, lastly, don't use AI videos. People don't like to talk to robots. You need to be yourself. And this is the overall thing. Make sure that you. are authentically yourself. Make sure that you're using the four Ps, which are purpose, position, promise, and personality. And then if you don't are like, ⁓ my God, this is great, but it's overwhelming, call Julie. Call her. She will help you out. She will get you on the right path. And as you can tell, she is a fucking great resource for for people. and ⁓ and she does great work. Look at her stuff. She does great work. She's surrounded by great employees too, because she trains them well. So thank you, Julie. You are a mensch and I know you know what that means. So Yeah. Yes. And hopefully I can have you as a third one. Yeah, let's do it. I don't know what we're gonna talk about. I could talk about it all day, honestly. But Yeah. Yeah. I love talking to you and thank you. Thank you for being such a great guest and resource. And you're welcome. We'll talk soon. You all go out there and be your authentic selves on social media. Give it a flow. Yes. Bye, Jules. Bye. That's it for today's episode of Unfuck Your Legal Marketing. If you got a spark of inspiration, learned something new, or at least got a good laugh, make sure to follow, rate, and share this with someone who needs to hear it. Thanks for hanging out with me. And remember, the best marketing is the one that actually sounds like you. See you next time.