skinny.

Latest / Selling the Couch

414: Why Most Online Courses Fail (Even If the Content Is Good)

“If you build a great course, they’ll come.”

I wish that were true.

Over the past decade, both as a course creator (since 2015) and as a teacher helping therapists launch their own courses, I’ve seen something surprising:

Great content alone is rarely enough.

In this episode, we talk about why most online courses fail, even when the material inside is research-backed, thoughtful, and genuinely helpful.

Because the truth is:

Content is only one part of the equation.

Completion, clarity, and connection build a real course business.

Inside this video, I break down:

Why the most important video…

The skinny

The skinny isn't ready yet — notes appear once the transcript is processed.