Building the athlete experience with Heidi Campo

The Business of Jiu Jitsu · Jun 5, 2024 · 59m

Heidi Campo is a former gym owner who built an incredible culture of comradery in her strongman gym. Not only that but she had a singular focus on delivering the college athlete experience to her members.

She delivered on this experience in a way that was exclusive, but welcoming and accessible to all levels of experience. If you only take one thing away from this episode I would suggest that you figure out the experience you want to deliver to your members.

What can you do to serve them better, what can you do to create a unique experience, and what can you provide that no one else in your…