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137 - Keep the Main Thing the Main Thing: Putting the Adjustment Back at the Center

How do you grow a chiropractic practice without losing the thing that made you want to become a chiropractor in the first place? Dr. Lona and Dr. Andrew challenge practice owners to keep the adjustment at the center as the practice gets busier, adds services, or begins to scale. They explore why seeing more people requires developing capacity, communicating chiropractic more clearly, and knowing when to stop talking and let the adjustment do the work. They also look at how additional services can support care without confusing patients about what the practice actually does. When chiropractors…

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