Latest / The DEX Show: A Show for IT Change Makers / Reality Bytes #54: EXPERIENCE 24 SPECIAL EPISODE (w/ Megan Brake)

Transcript

Reality Bytes #54: EXPERIENCE 24 SPECIAL EPISODE (w/ Megan Brake) · The DEX Show: A Show for IT Change Makers

• 0:01
  Speaker 1: Welcome Item change Makers to the Deck show with Tim
• 0:05
  Speaker 1: Flower and Tom McGraw. Let's get into it.
• 0:09
  Speaker 2: Hello, change Makers, Welcome to Reality Bites.
• 0:12
  Speaker 3: Now.
• 0:13
  Speaker 4: I don't know if it.
• 0:13
  Speaker 2: Might normally be the show within a show within a show,
• 0:16
  Speaker 2: when you would expect the panel, the Reality Bites panel,
• 0:20
  Speaker 2: to be interviewing the next finger, but we've switched it
• 0:22
  Speaker 2: up today, and we've switched it up for an extremely
• 0:25
  Speaker 2: good reason because it is ladies and gentlemen, the most
• 0:28
  Speaker 2: wonderful time of the year, otherwise known in the digital
• 0:31
  Speaker 2: employee experience industry as experience time. Yes, Boston Experience is
• 0:37
  Speaker 2: almost upon us, and after that we have the London
• 0:41
  Speaker 2: event in November, and we wanted to mark these approaching
• 0:46
  Speaker 2: occasions by inviting somebody from our very own Reality Bites
• 0:51
  Speaker 2: panel onto the show. And she is Megan Break.
• 0:56
  Speaker 4: Many of you who.
• 0:56
  Speaker 2: Listen to the show will already know her. And if
• 1:00
  Speaker 2: you enjoy next thing for Leadership or any of us
• 1:04
  Speaker 2: sort of wonderful, wonderful things we try and push into
• 1:07
  Speaker 2: the industry and into the world to guide and inform
• 1:10
  Speaker 2: the conversation around DEX, you will be already appreciative. Whether
• 1:15
  Speaker 2: you knew it or not. Of Meghan's wonderful work. So Meghan,
• 1:18
  Speaker 2: welcome to the Welcome to the show. Welcome to the
• 1:20
  Speaker 2: other side of the show. You might say, how you doing?
• 1:22
  Speaker 3: Yeah, thanks Tom, trying not to be nervous that I'm
• 1:26
  Speaker 3: the one being rather than doing the interviewing different vibe.
• 1:32
  Speaker 2: Well, listeners will may well know you from a reality
• 1:35
  Speaker 2: by panel. But for anyone who doesn't know you, or
• 1:37
  Speaker 2: doesn't know you very well, maybe tell us a bit
• 1:39
  Speaker 2: about your role at the Next Think and more specifically
• 1:41
  Speaker 2: it experienced.
• 1:42
  Speaker 3: Sure. Sure, yeah, So I've been at Next Thing for
• 1:45
  Speaker 3: two and a half years now. I think started as
• 1:48
  Speaker 3: a I think as longer. I started January fourth, twenty
• 1:52
  Speaker 3: twenty two, so that's how long I've been in Next Think.
• 1:55
  Speaker 2: I don't know if this is good or bad, but
• 1:56
  Speaker 2: we'll get.
• 1:58
  Speaker 3: It's just because I've had.
• 2:00
  Speaker 4: Usually it's been an eternity we've worked on.
• 2:02
  Speaker 3: At all Right, all right, all right, So my role
• 2:09
  Speaker 3: is lead customer and content marketers. So, like you said, Tom,
• 2:13
  Speaker 3: if there's content that you've read from Next Think, I
• 2:15
  Speaker 3: probably edited it or something. But also this year I've
• 2:19
  Speaker 3: been lucky enough gifted with the task of spearheaded content
• 2:23
  Speaker 3: for the Experience events. So I've been tasked with recruiting
• 2:26
  Speaker 3: all of the speakers, helping put together the sessions for
• 2:29
  Speaker 3: both Boston and London, leading the charge on that, but
• 2:31
  Speaker 3: working of course with Tom and with other people to
• 2:33
  Speaker 3: make it all happen and come together. And it's been
• 2:36
  Speaker 3: one of the most challenging experiences I've had at next
• 2:38
  Speaker 3: Think for sure, and one of the most rewarding already. Like,
• 2:41
  Speaker 3: it's been incredibly fun. So I'm really excited to talk
• 2:44
  Speaker 3: about the events today.
• 2:45
  Speaker 2: Well said, Well said, Listen, we may have listeners out
• 2:49
  Speaker 2: there who still don't know what experience is.
• 2:52
  Speaker 4: I don't know how.
• 2:55
  Speaker 2: We have quite a number of listeners, So maybe just
• 2:59
  Speaker 2: the blame what it is, exactly, what its significance is
• 3:03
  Speaker 2: to the space, and you can flow the from that
• 3:05
  Speaker 2: and talk about the details around the event.
• 3:07
  Speaker 3: Also sure sure, yeah, So it's our annual conference. It's
• 3:13
  Speaker 3: the biggest event in dex I think if you want
• 3:15
  Speaker 3: to be in the deck space, I think this is
• 3:17
  Speaker 3: Experiences the conference where you can come and learn from
• 3:20
  Speaker 3: other people who are experts in digital play experience, who
• 3:23
  Speaker 3: are just getting started with digital employee experience, who've been
• 3:26
  Speaker 3: doing it for six years. I mean, it's where you
• 3:28
  Speaker 3: can really meet and talk about the big ideas and
• 3:32
  Speaker 3: the practical sort of how do we make it happen
• 3:34
  Speaker 3: in the workplace. I think it's also where you can
• 3:37
  Speaker 3: hear from Gartner and Forrester, the analysts who are talking
• 3:40
  Speaker 3: about decks. It's just it's really high energy, exciting conference
• 3:47
  Speaker 3: that happens where you can come together in network and
• 3:49
  Speaker 3: meet professionals who care about the same things that you
• 3:51
  Speaker 3: care about if you care about decks, and then also
• 3:55
  Speaker 3: if you're an next Think user or you want to
• 3:56
  Speaker 3: be an next Think user, it's where you can hear
• 3:58
  Speaker 3: about the latest developed it's in the product, the strategy,
• 4:01
  Speaker 3: where we're going in the next year, and really see
• 4:03
  Speaker 3: you know, demos for the product up close. So it's
• 4:06
  Speaker 3: the whole package. It's a really exciting event.
• 4:10
  Speaker 2: It is, indeed, And did you I was just digging
• 4:12
  Speaker 2: up my other questions the you, Meghan, while you started
• 4:14
  Speaker 2: answering that one. I didn't hear if you specified when
• 4:16
  Speaker 2: it is and where?
• 4:17
  Speaker 3: No, I didn't. So this year yeah, yeah, yeah, this
• 4:21
  Speaker 3: year there are two events. In the past, there have
• 4:23
  Speaker 3: been more, maybe we'll talk about that in a second.
• 4:25
  Speaker 3: But this year we brought it back just to two
• 4:28
  Speaker 3: really big, really exciting events. The first one is in
• 4:30
  Speaker 3: Boston on October fifteenth and sixteenth, so it's just a
• 4:34
  Speaker 3: couple of weeks away, and then after that in London
• 4:37
  Speaker 3: from October fifth and sixth November fifth and sixth. It
• 4:43
  Speaker 3: is what I meant to say, Yes, yes, worth a.
• 4:46
  Speaker 2: Month and look, this sounds like the most incredible conference
• 4:52
  Speaker 2: in the world. How much of tickets one hundred, two hundred,
• 4:55
  Speaker 2: five hundred pounds.
• 4:56
  Speaker 3: Yeah, actually it's two thousand dollars a person. No, it's free.
• 5:00
  Speaker 3: It's a free event. So if you want to come
• 5:02
  Speaker 3: and network with other people who care about decks, you
• 5:05
  Speaker 3: just gotta gotta get your butt to Boston or London.
• 5:08
  Speaker 2: Quite right, Quite right. And most people who listenership will
• 5:12
  Speaker 2: really know what experiences. Many will have visited an experience before.
• 5:16
  Speaker 2: But why should they come to twenty twenty fours events
• 5:19
  Speaker 2: and what's different about them?
• 5:21
  Speaker 1: Yeah?
• 5:22
  Speaker 3: Good question. Honestly I kind of want to say, like,
• 5:26
  Speaker 3: what isn't different this year? I feel like we've really
• 5:28
  Speaker 3: amped it up and changed it a lot. So in
• 5:30
  Speaker 3: the past, if you're familiar with the experienced events, there
• 5:32
  Speaker 3: was always four events or more. Even there was like
• 5:36
  Speaker 3: last year where it was Boston, London, I think, Munich
• 5:38
  Speaker 3: or Frankfurt and Paris, like we were really spread out.
• 5:41
  Speaker 3: This year, we've centered it into two and we've made
• 5:44
  Speaker 3: them bigger, bigger, better shows. So rather than just a
• 5:47
  Speaker 3: one day event, now it's two days. You can come,
• 5:49
  Speaker 3: you can take certifications on next thing products, you can
• 5:53
  Speaker 3: see the products, you can meet our product teams and
• 5:55
  Speaker 3: ask them questions, and then we've got two days worth obsessions.
• 5:59
  Speaker 3: Day is worth of leaders in the space, of innovators
• 6:03
  Speaker 3: in the space, sort of sharing their insights, both their
• 6:06
  Speaker 3: vision and also you know, real hands on the keyboard,
• 6:10
  Speaker 3: how are we making this vision of reality? And then
• 6:12
  Speaker 3: we've got a bunch of exciting guest speakers too Forrester
• 6:14
  Speaker 3: and Gartner, but also some futurists and some other kind
• 6:17
  Speaker 3: of notable public figures who are going to be taking
• 6:18
  Speaker 3: the stage. And I think it's just going to be
• 6:20
  Speaker 3: a really good show this year.
• 6:22
  Speaker 2: Anyone else who might we might mention in terms of
• 6:25
  Speaker 2: some of the world's leading digital workplaces, Yeah to the
• 6:29
  Speaker 2: main stage and breakouts, yeah oh yeah.
• 6:31
  Speaker 1: Yeah.
• 6:31
  Speaker 3: We've put together quite a lineup this year. I think
• 6:33
  Speaker 3: in both Boston and London. I'm hesitant since I'm the
• 6:37
  Speaker 3: one who's been talking about these customers. I feel like
• 6:38
  Speaker 3: I need to lust every single one of them or
• 6:40
  Speaker 3: else someone feel left out. I won't do that, but
• 6:44
  Speaker 3: I will say on the main stage in Boston you
• 6:46
  Speaker 3: can expect to hear from Visa, US Bank, Advanced micro Devices,
• 6:51
  Speaker 3: and Busyant, and then more exciting brands as well, speaking
• 6:55
  Speaker 3: in their breakouts, so in the smaller kind of more
• 6:57
  Speaker 3: practical sessions. And then in London we've got Siemens Accenture,
• 7:02
  Speaker 3: haleyon Vitality at Alstam on the main stage, so a
• 7:06
  Speaker 3: lot of real innovative workplaces, a lot of really cool talks,
• 7:09
  Speaker 3: Like I know what the content's going to be because
• 7:11
  Speaker 3: I've been working on it and it's I'm really excited
• 7:14
  Speaker 3: about it. I don't know that we've ever had anyone
• 7:16
  Speaker 3: take the stage and offer these kind of visions with
• 7:20
  Speaker 3: the same kind of like practical application. I think it's
• 7:22
  Speaker 3: really future facing this year, and I think it's really
• 7:25
  Speaker 3: exciting and well timed.
• 7:27
  Speaker 4: And Megan, I know a lot of those leaders. I
• 7:30
  Speaker 4: presented with some of them at other conferences. It's really
• 7:33
  Speaker 4: cool to have them and they're representing their company and
• 7:36
  Speaker 4: their particular industry on the stage. It seems like we
• 7:40
  Speaker 4: say it every year, but it's really been a big
• 7:43
  Speaker 4: year in dex Right, we had a lot of milestones.
• 7:46
  Speaker 4: How do you see those recent milestones, the developments in
• 7:49
  Speaker 4: our industry. How does that get reflected in the agendas
• 7:52
  Speaker 4: in the two cities.
• 7:53
  Speaker 3: Yeah, that's a good question. I mean we've, right, we
• 7:56
  Speaker 3: had the Magic Quadrant. Just recently we had the Forester wave. Like,
• 7:59
  Speaker 3: we've had this sort of upswell in recognition of decks, right,
• 8:03
  Speaker 3: And I think we're seeing that in the you know
• 8:06
  Speaker 3: who's paying attention to it. And I think that that's
• 8:11
  Speaker 3: reflected in the talks you're gonna hear on stage because
• 8:13
  Speaker 3: there are a lot of leaders, like people high up,
• 8:16
  Speaker 3: who are expressing a new way of thinking about running
• 8:21
  Speaker 3: a digital workplace. Right. It's we finally have the technology,
• 8:24
  Speaker 3: We finally have the capabilities to imagine a future where
• 8:27
  Speaker 3: we just rethink the strategy. Right, it's always been an issue,
• 8:30
  Speaker 3: comes up, somebody reports it, we fix it. What if
• 8:33
  Speaker 3: we have the technology now where we don't need to
• 8:35
  Speaker 3: do that anymore, Well, then what does it look like
• 8:37
  Speaker 3: going forward? That's the kind of conversations that are going
• 8:39
  Speaker 3: to be happening on stage. And I think another thing
• 8:42
  Speaker 3: that's going to be happening and that's reflected is that
• 8:45
  Speaker 3: sort of upswell and interest from business leadership in digital
• 8:49
  Speaker 3: employee experience. Right, it's becoming a c suite concern. It's
• 8:52
  Speaker 3: becoming a major sort of something that business leaders place
• 8:57
  Speaker 3: value in, and you're going to hear people on stage
• 8:59
  Speaker 3: talking about how they communicate that to the c suite,
• 9:02
  Speaker 3: how they make decks you know, a major concern for businesses,
• 9:05
  Speaker 3: and what sort of strategies they're using to make that
• 9:08
  Speaker 3: happen and to you know, make sure the decks meets
• 9:11
  Speaker 3: the needs of the c suite. So I think there's
• 9:13
  Speaker 3: going to be a lot of really interesting learning on
• 9:15
  Speaker 3: stage this year.
• 9:17
  Speaker 4: So that's one big reason to attend outside of the
• 9:21
  Speaker 4: official formal content that we produce, though it's also an
• 9:24
  Speaker 4: event to attend because of who else is attending. Right.
• 9:27
  Speaker 4: We alluded a little bit to that in terms of
• 9:30
  Speaker 4: networking for personal development, for networking for training. Why should
• 9:35
  Speaker 4: listeners consider to come, consider coming to experience outside of
• 9:39
  Speaker 4: the formal stuff.
• 9:40
  Speaker 3: Yeah, absolutely, I mean I think you've got your just
• 9:44
  Speaker 3: your networking right, there's breaks throughout the day. There's everyone
• 9:48
  Speaker 3: who is invested in decks who wants to push it forward,
• 9:51
  Speaker 3: or who just wants to know, like what practical use
• 9:54
  Speaker 3: cases for this strategy should I be thinking about whether
• 9:58
  Speaker 3: I'm year one and this or if I'm year five.
• 10:01
  Speaker 3: This is your chance to come and just meet people
• 10:03
  Speaker 3: on the ground and talk to them and ask these
• 10:06
  Speaker 3: questions and get to know what other businesses are doing.
• 10:09
  Speaker 3: And same thing the speakers, Yeah they're up on stage,
• 10:11
  Speaker 3: but then they're also just attending the event the rest
• 10:13
  Speaker 3: of the day, so you can totally just come up
• 10:15
  Speaker 3: and ask them questions as well. And you know, we've
• 10:17
  Speaker 3: got our Ask Product Anything sessions, you can see live
• 10:20
  Speaker 3: dembos of the next thing product. We've got certification courses,
• 10:23
  Speaker 3: groups you can attend. I mean, there's just so many
• 10:25
  Speaker 3: opportunities to meet other people who care about putting, you know,
• 10:30
  Speaker 3: the human in the center of it, and to learn
• 10:32
  Speaker 3: from each other. So I think historically for me, that's
• 10:35
  Speaker 3: been one of the coolest things about this event is
• 10:37
  Speaker 3: the learning that can happen.
• 10:39
  Speaker 4: And that's what I always get out of conferences that
• 10:41
  Speaker 4: I go to. It's great to see the branded official
• 10:45
  Speaker 4: content and learn, but I enjoy it more for connecting
• 10:50
  Speaker 4: with other people who are in my same position that
• 10:52
  Speaker 4: are trying to solve the same problems. It's interesting I
• 10:57
  Speaker 4: look back over the years. When I started in twenty
• 10:59
  Speaker 4: fifteen in the US, wasn't big enough to host a
• 11:02
  Speaker 4: conference in terms of customers. Twenty sixteen, it was called Analytics,
• 11:07
  Speaker 4: it wasn't called experience. I don't think that the analytics
• 11:11
  Speaker 4: brand really resonated with a lot of end user compute folks.
• 11:15
  Speaker 4: I think the first one we did, and you know what,
• 11:19
  Speaker 4: I don't even remember what city it was in, but
• 11:20
  Speaker 4: it felt more like a user group. Twenty seventeen I
• 11:22
  Speaker 4: think was the first official one we did in Chicago.
• 11:26
  Speaker 4: Then we did eighteen and nineteen in New York. Then
• 11:28
  Speaker 4: we went virtual over COVID. Each year has had a
• 11:31
  Speaker 4: different vibe, a different feel to it. It's grown each year.
• 11:35
  Speaker 4: I'm curious from your perspective over the last couple of years,
• 11:38
  Speaker 4: even in those two and a half years, it's changed.
• 11:41
  Speaker 4: What's it like for you to have been working on
• 11:43
  Speaker 4: these events and what are some of your standout memories
• 11:47
  Speaker 4: from the previous years.
• 11:49
  Speaker 3: Yeah, I mean the first year I attended was twenty
• 11:51
  Speaker 3: twenty two, which I think was the first year we
• 11:53
  Speaker 3: were back in person. So twenty and twenty one had
• 11:55
  Speaker 3: both been virtual. That's where it got its old name
• 11:58
  Speaker 3: Experience Everywhere, because it was in the virtual world, and
• 12:01
  Speaker 3: we sort of kept that name for the next couple
• 12:03
  Speaker 3: of years. So twenty twenty two, I attended the event
• 12:05
  Speaker 3: in New York and I helped work on some of
• 12:07
  Speaker 3: the content for it and for me coming into this industry,
• 12:11
  Speaker 3: like this is my first role in the IT space,
• 12:15
  Speaker 3: the first experience I attended, I mean, it's what we
• 12:18
  Speaker 3: were just talking about, But I was so struck by
• 12:21
  Speaker 3: how invested everyone in the audience was in what they
• 12:24
  Speaker 3: were learning and how interested, Like I was seeing people,
• 12:27
  Speaker 3: you know, hold their phones up to take pictures of
• 12:29
  Speaker 3: people's slides, and then you know, overhearing as I was
• 12:32
  Speaker 3: walking around the event, the conversation's happening between people that
• 12:36
  Speaker 3: just that networking and that opportunity to say, hey, how
• 12:40
  Speaker 3: have you been doing this, how have you been solving
• 12:41
  Speaker 3: this problem, or what use cases have you been kind
• 12:43
  Speaker 3: of exploring. I think is really was really interesting to me,
• 12:47
  Speaker 3: and it was the first time I really understood the
• 12:50
  Speaker 3: level of commitment for dex professionals, like the level that
• 12:53
  Speaker 3: people are invested. If you work in this space, you
• 12:55
  Speaker 3: really care about it. That was really that really hit
• 12:58
  Speaker 3: home for me. And then last year, I think we
• 13:00
  Speaker 3: really leveled up, at least in the Boston event. It
• 13:02
  Speaker 3: was such so much more of a show. I got
• 13:05
  Speaker 3: to work with Starbucks in their session last year, and
• 13:07
  Speaker 3: that was a lot of fun. Like Mike Morales is
• 13:09
  Speaker 3: just a fun guy to work with, and it was
• 13:10
  Speaker 3: fun to put that show on and to make things
• 13:13
  Speaker 3: you know so much bigger and better. And I think
• 13:15
  Speaker 3: that's what makes me so excited about this year is
• 13:16
  Speaker 3: I think we've leveled up yet again and are putting
• 13:20
  Speaker 3: on a bigger and better show. We're inviting more people.
• 13:22
  Speaker 3: I think the opportunities. We've paired back the agenda a
• 13:25
  Speaker 3: little bit to create more space for that networking and
• 13:28
  Speaker 3: that mutual learning, So there's going to be even more
• 13:30
  Speaker 3: opportunities and receptions and places for people to sort of
• 13:33
  Speaker 3: meet and get to know each other. I think it's
• 13:34
  Speaker 3: just I'm really excited for this year and to see
• 13:37
  Speaker 3: that growth kind of continue year over year.
• 13:39
  Speaker 4: And it's the first year that it's not all about
• 13:41
  Speaker 4: next week either, Right, We've got a vendor hall, we've
• 13:43
  Speaker 4: got sponsors, people can hear from other vendors in kind
• 13:46
  Speaker 4: of parallel spaces and talk with other vendors that they're
• 13:50
  Speaker 4: interested in. So there's lots of reasons to come, but fundamentally,
• 13:54
  Speaker 4: just kind of boil it down. Who should come to
• 13:56
  Speaker 4: Experience twenty twenty four and why.
• 13:59
  Speaker 3: I think anyone one who works in the digital employee
• 14:02
  Speaker 3: experience space, who works in an end user computing, Anyone
• 14:05
  Speaker 3: who is excited for the potential of all the new
• 14:08
  Speaker 3: technologies that have come out in the last year or two,
• 14:11
  Speaker 3: who was excited about the potential impact for that on
• 14:14
  Speaker 3: the way we work in the future of the workplace.
• 14:16
  Speaker 3: I think if you want to see the vision for
• 14:19
  Speaker 3: the future of work, if you want to meet the
• 14:21
  Speaker 3: innovators who are thinking differently and building a different workplace,
• 14:25
  Speaker 3: I think that you should come to Experience. I think
• 14:27
  Speaker 3: it's going to be the perfect bed for you.
• 14:30
  Speaker 2: Absolutely, and that's precisely why this year's Experience events go
• 14:34
  Speaker 2: under the term the theme New Dimensions in Dexy. Yes,
• 14:39
  Speaker 2: this is what we're discussing. That's what that's the thing
• 14:43
  Speaker 2: that knits everything of these experiences together. We're talking about
• 14:46
  Speaker 2: the expansion of decks as a practice, as an investment center,
• 14:52
  Speaker 2: as a commitment center, and as something that people are
• 14:55
  Speaker 2: increasingly aware of with both you know, in EU seeing
• 15:00
  Speaker 2: outside of it right as we've seen evidence by via
• 15:03
  Speaker 2: recent Magic Quadrant and Wave reports, which we've of course
• 15:07
  Speaker 2: discussed on this show. So thanks so much for coming on, Megan.
• 15:11
  Speaker 2: You're a wonderful evangelist for Experience and it was really
• 15:16
  Speaker 2: nice to have you on the other side, as you say,
• 15:18
  Speaker 2: of the discussion. And just to remind everybody, but they
• 15:24
  Speaker 2: if they want to come to Experience in Boston or London,
• 15:27
  Speaker 2: just go to the show notes, foll over links or
• 15:29
  Speaker 2: go to the Next Thing website. The tickets are absolutely free,
• 15:32
  Speaker 2: but they are also limited, and they are they are
• 15:36
  Speaker 2: I was going to say selling, but that's not quite
• 15:37
  Speaker 2: the right word. If it's absolutely free, they're flying out
• 15:41
  Speaker 2: via flying off the shelf anyway, and so do do
• 15:46
  Speaker 2: book now while you still can. And if you also
• 15:49
  Speaker 2: wanted to pick up a free copy of a Magic
• 15:52
  Speaker 2: Quadrant or a free copyer for Forrest to Wave, you
• 15:54
  Speaker 2: can find those in the show notes as well. So
• 15:56
  Speaker 2: our show notes are full of goodies everybody, not just
• 15:59
  Speaker 2: for shows. Themselves, but our show notes a gold minds
• 16:02
  Speaker 2: if you will, but I hope to see many of
• 16:05
  Speaker 2: you at Experience in Boston or London soon. Just remains
• 16:08
  Speaker 2: for us to thank you Megan for coming on as
• 16:11
  Speaker 2: a guest for the first time.
• 16:12
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• 16:28
  Speaker 3: If you'd like to.
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• 16:31
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• 16:35
  Speaker 1: Thank you so much for listening. Until next time.