Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
Why Journey Maps Miss the Social Commerce Funnel
Most customer journey maps assume the buyer lands on your website, explores, and buys. But a huge and growing segment of shoppers never visit your site at all—they discover, research, and purchase entirely inside social platforms like TikTok Shop and Instagram Checkout. In this episode, Lucas and Luna break down a 2025 case study from a direct-to-consumer skincare brand that saw 40% of its revenue come from social commerce, yet its journey map showed zero touchpoints for those buyers. They explore why traditional linear maps fail to capture the messy, platform-native path to purchase, and…
The skinny
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