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Is Culture the SECRET Ingredient Behind BYU & Texas Tech's Surging to the Top of Big 12? | Title Game Preview & Predictions | Locked On Crossover
BYU and Texas Tech collide on similar trajectories, staking their claim as the premier programs in the Big 12. Can Kalani Sitake’s loyalty to BYU—and Joey McGuire’s culture-driven rise at Texas Tech—help their squads overcome conference doubters and playoff snubs? Jake Hatch and Chris Level unpack how both schools’ high-profile coaching contract extensions and innovative NIL commitments are rewriting the expectations for success in college football. With the specter of Penn State’s heavy recruitment of Sitake and the ongoing “house settlement” revenue share negotiations, both programs send a…
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