Latest / London Fintech Podcast
LFP250 – Guide to using PR in Tech Firms w/Ben Goldsmith CEO Goldsmith Communications
If you invent the world’s greatest Fintech App in your garden shed that’s impressive – but something only known to you. At which point you need to get the word out to relevant audiences. PR is an essential component in the modern world to help you refine and target that message and to get you and it into the relevant publications/podcasts et al that will reach your target clients and the market in general (think targets for next fund raise perhaps).
At a more macro level, the dark side of PR is that it is, as Musk said propaganda, and one often designed not in the recipients’ best interest…
The skinny
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