Latest / Family Business Stories with Fexingo: Succession, Legacy, and Multi-Generational Companies
How the Peugeot Family Saved Their Car Company From Collapse
In 2014, PSA Peugeot Citroën was hours from bankruptcy. The founding family, which had controlled the company since 1810, was diluted to just over 14% ownership after a bailout from the French state and Chinese automaker Dongfeng. Yet the Peugeot family didn't disappear. They rebuilt their stake, retained a board seat, and watched their revived company merge with Fiat-Chrysler to form Stellantis — now the world's fourth-largest automaker. This episode traces how the Peugeot cousins held on through near-total loss of control, why they accepted dilution rather than selling out, and…
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