Leveraging Value to Elevate Your Decision Maker Conversations
How do you best elevate your conversations with decision makers so they are more engaging and effective?
In this episode of the Value Coffee Talk podcast, Thomas Pisello and April Morley interview Sridhar Parameshwaran, the head of value engineering at Certinia.
They discuss the importance of value enablement throughout the customer lifecycle and how the 4-Es can be used to elevate conversations, expand deal size, expedite the sales cycle, and establish buy-in.
Sridhar emphasizes the need for value teams to go beyond creating business cases and focus on storytelling and creating a compelling…
The skinny
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