Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
The Silent Killer of Newsletter Retention
Most newsletter creators obsess over acquisition, but retention is the actual business. In this episode, Lucas and Luna break down the 'churn cliff' that hits around subscriber number three hundred, using a specific case study of a mid-tier finance writer who lost forty percent of their list in ninety days. We explore how subtle changes in email frequency, subject line formatting, and value density trigger involuntary opt-outs. Learn why your best subscribers are leaving before you even notice, and how to audit your content cadence to stop the bleed without sacrificing growth…
The skinny
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