Dual Pricing • Shop Fees • Customer Trust — Cannata, Millevoi & Sapuppo | GGP #037
Credit card fees are eating into shop profits, but how you handle them can make or break customer trust. In this panel, three operators compare dual pricing, bundling fees, and simply raising rates. They dig into state-by-state rules, POS limitations, and where transparency matters most. You’ll hear what actually triggers pushback and what keeps customers happy.
Lou Cannata explains why he’s tracking card costs to the penny before changing policy. His shop averages roughly $15.26 per card transaction and about 2.2% in processing fees, which reframes the problem at the RO level. He’s watching…
The skinny
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