Starbucks Korea, AI Beauty Mirrors and Lefties’ UK Launch
Starbucks Korea’s Tank Day promotion led to public backlash and an unusual company-wide response. What should international brands learn from the mistake? Alex Rezvan and Jill from the National Retail Federation examine five stories influencing global retail: Starbucks Korea and culturally sensitive marketing New Canadian and US measures targeting organized retail crime shu uemura’s AI-powered beauty mirror in Tokyo Lefties’ entry into the UK value-fashion market Adidas Originals’ community-focused Bangkok store with % Arabica The discussion considers why cultural context matters in…
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