Retail Media and AI Agents Move at the Speed of Trust
Retail media moves at the speed of its people. Shopper habits, trust between retailers and brands, and comfort with handing work to AI all set the pace more than any piece of technology. Travis Clinger (LiveRamp) joins Drew Cashmore (Vantage and Chair, MiR) on this episode of Media Mondays to unpack what that means for building a lasting retail media network. INSIDE THE EPISODE: SHOPPERS MOVED FASTER THAN REGULATIONS Many in the industry expected regulators or Google to end the cookie by 2020 or 2021. Instead, shoppers moved to streaming TV and AI platforms so quickly that the cookie stopped…
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