3438: Forter on AI, Autonomous Commerce, and Digital Identity
I invited Michael Reitblat, CEO and founder of Forter, to unpack a reality many retailers are living with every day. Fraud is no longer a side issue. It shapes conversion rates, customer loyalty, and the bottom line. Michael argues that if you remove the fear of fraud, you unlock growth. That sounds bold, but his lens is practical. Replace guesswork with instant, consistent decisions and you improve both security and the checkout experience. Here's the thing. False declines feel like fraud in disguise. When good customers get blocked, they do not return. Michael explains how Forter uses…
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