Are ratings the radio industry’s greatest confidence trick?
This week’s radio ratings saw an historic result in Sydney, with KIIS FM’s Kyle and Jackie O taking the title of the #1 breakfast show, breaking a 17-year streak held by 2GB’s Alan Jones and more recently, Ben Fordham. So what does the result mean for the media and marketing industry? The team dives into the latest GfK ratings survey, bringing perspectives from media buyers on all five metro markets, as we wonder: are the radio ratings really just one big confidence trick?
QMS won Australia’s latest out-of-home advertising account, the City of Sydney, in 2020, but the changeover from JC…
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