Latest / The Good Side of Sports Podcast / How the Cincinnati Reds Built a Community: Inside the Reds Community Fund

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How the Cincinnati Reds Built a Community: Inside the Reds Community Fund · The Good Side of Sports Podcast

0:01
Lansford, good hitting Oakland third baseman, and Myers bringing it. And the
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pitch is hit in the air, foul off first. Benzinger backing
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and calling, and the 1990 World Championship belongs to
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the Cincinnati Reds. As you might expect,
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they pile out of the dugout. They are jumping up
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and high-fiving. Hello and welcome to another episode of
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The Good Side of Sports Podcast, where we highlight the good being done
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by athletes and organizations. I'm your host, Brian Hartong,
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and today we're in Cincinnati, Ohio, where the first professional
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baseball team was formed. With successes on the field with 5
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World Series titles and 10 National League pennants since 2001,
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they've had even more successes off the field. And joining us today to talk about
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those off-field successes is Charlie Frank, Executive Director of
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the Reds Community Fund. So Charlie, welcome to the show.
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Thank you, Brian. Great to be here. Thank you for having us. This is a
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Tremendous backdrop. So I wasn't expecting this, but this is great.
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I usually like to talk, start things off by finding out a little
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bit about you and then your role at the foundation. Well,
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I've been with the Community Fund,
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it's my 23rd season, and I feel like it's my,
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you know, my second career chapter. I'm from Cincinnati,
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Ohio, and attended Northwestern University. Okay.
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And was a communications major focusing on radio and
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TV and did a lot of sports broadcasting throughout college,
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throughout the Big Ten. And was lucky enough to land
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in Boston for a couple years after graduation. I'd done an internship with
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the Celtics Radio Network and I started out in Boston for 2 years during
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the late '80s when the Celtics were, you know, still Larry Bird
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and Kevin McHale and Robert Parish and And one of the areas that
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I really gravitated towards was the community work. And when I,
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my wife and I, she's also from Cincinnati, when we moved home
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for family reasons, you know, this is where I
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wound up ultimately. Spent a little time with the group that ran the Anthony Munoz
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Foundation. Okay. And really wanted
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to dive deeper into community and foundation work being back at home.
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And yeah, so 23 years in a dream job here.
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It's really, evolved in a way I never could have imagined or
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dreamt. And it's, it's been an opportunity of a lifetime. So you've been with
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the Community Fund for 23 years? Yeah. So I was their first full-time employee
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in 2004. So it was founded in
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'01 and really led by staff and by an outstanding board, many of whom are
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still engaged in one form or another. And then
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it really jumped to light speed when the Castellini ownership group came in
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in 2006. They had
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a vision after spending 10 years in St. Louis as limited partners
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with the Cardinals. And they had also spent time with ownership
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shares with the Texas Rangers, the Baltimore Orioles. They really had a
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feel for what the community arm can and should
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be. And that aligned with where we were starting to head.
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It just sped up our development dramatically.
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And within the first week, Bob Castellini,
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literally and figuratively knocked down every door, every barrier
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that we had and really gave us an opportunity to thrive.
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So if people aren't familiar with the Community Fund, what is their
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mission or what is their focus and stuff like that? So, you know,
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primarily we're about connecting kids to the game. It's,
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you know, I grew up in an era where everybody played baseball or softball,
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every street corner, every backyard.
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It was a language spoken at home. It truly was a national pastime.
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And a generation or 3 later,
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that's changed dramatically. So primarily we're
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trying to make sure that kids of all backgrounds have access
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to this game. It's such an important game. It's such an important part of the
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fabric of not only the sports landscape, but just the American landscape.
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And it really is the great equalizer because you don't have to be the biggest
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or the fastest or the strongest. Joe Morgan was 5'7
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and, you know, was a back-to-back MVP of arguably the best or one
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of the best teams of all time. So there's so much important
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life lessons or so many important life lessons to learn in our game,
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and it's become really an exclusive, expensive game to play.
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So, you know, we're really trying to break down the barriers and it extends
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well beyond the diamond. You know, the work that we do is in the classroom.
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It's at our youth academy that we built 12 years ago.
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Just about 10 miles north of Cincinnati, but right in the city.
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And, you know, a lot of the work that we do is also field renovation,
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which has really become more about community
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building in terms of the partners that we bring in.
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It's no longer just about a ball field. So it's
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really become a fascinating part of the Reds culture,
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you know, from the events that we host, whether it's the Opening Day
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block party or the Red Legs Run every year or
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the Community Fund Telethon every summer has become part of the fabric of
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the team. But hopefully more importantly, our focus on youth baseball and
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softball and education and field renovation and community building has
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also become part of the team fabric. So as far as,
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is there MLB programs that you guys also are part of?
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Yeah. RBI, is that one of them? It is. We just had about
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30 RBI kids on this field here yesterday at the end of a 10-game
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homestand. I'm sure our grounds crew wasn't too thrilled about
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that and the game production staff that they pitched in. We had a home run
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hitting contest for, as I said,
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close to 30 of our RBI kids that had been our standouts
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in the classroom too. And they're terrific players as well. Really special
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event that we did with Nike and Fanatics where All the kids got the new
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City Connect 2.0, the red top and bottom uniform
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that we unveiled in April. But yeah, as you said, RBI is a big part
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of Major League Baseball's vision. It stands for Reviving Baseball
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in the Inner Cities. And we basically say Reviving Baseball
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and Softball in the Inner Cities. It's a great acronym because it talks about the
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need for the focus, you know, to really help the
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game where there aren't as many financial and social
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and cultural resources. Because I have found that in
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most suburban locations, most suburban school districts,
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baseball and softball are thriving. But again, you know, you see kids
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that are, you know, carrying their own backpacks, their own helmets, their own
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bats, their own gear. That's not what I remember playing or coaching. You know,
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we all shared those same 4 or 5 lice-filled
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helmets. You know, and then now it's, you know, we had 1 or
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2 duffel bags per team, and now every kid is carrying a lot of gear.
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Yeah. And kids are playing travel ball and select. That's sort of become the
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norm, you know, where families are moving around every weekend.
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And that's not a bad thing. They're playing our game and we're happy for it.
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But that's not for everybody. It's certainly
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not in the financial reality for a lot of families. So we're really trying to
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make sure that everybody can play. And that's a big part of RBI.
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It was started in 1989 and it grew to include softball
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within a few years. And we're the second incarnation of operating it
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here locally. And we've been running it since 2008
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and won our first RBI World Series championship in 2021,
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which Joey Votto was a big part of. It's one of the neat moments
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that we've had here at A Quarter Century, or one of the really indelible moments.
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But we've sent a lot of teams to the World Series and
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we really enjoy being a part of RBI. And then for us,
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you know, we were the first Major League Baseball Urban Youth Academy that
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was constructed and envisioned
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in a northern climate. So, you know, they had opened one at Joe Morgan's
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urging in Compton, California in 2006. And then they tweaked
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the model and opened one in Houston in 2010 and New Orleans in 2012.
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A couple other smaller efforts along the way in Philadelphia
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and Washington, D.C. But for the most
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part, you know, we really were the first next big thing.
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So that's part of the MLB Network. And it was done in conjunction with Joe
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Morgan and Frank Robinson and former Commissioner Bud Selig.
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And as much as anything, that facility is kind of a testament to the
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work that we've done. And that's the Reds facility
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that's up north of here. Yeah, that's our Reds Youth Academy. That's our
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second home. For Reds fans locally that
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haven't seen it, please make your way there. It's Roselawn Park.
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It's right near Woodward High School, right off Reading Road, down the street
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from where the Cincinnati Gardens used to stand. Okay. And It
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is a hub for youth baseball and softball. We've grown it to have,
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you know, 4 outdoor synthetic fields, a beautiful outdoor
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synthetic wiffle ball field. We just resurfaced
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our indoor ball field and batting cages, classrooms. I mean,
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it is, you know, we built it with
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the vision of it not only being the home for our RBI program, but also
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a community hub for you
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know, amateur baseball and softball. I did a prior
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episode with the Joe Nuxall Foundation, and I believe you guys held an event for
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them at that facility. We do coming up actually quite soon. We do
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what's called a fantasy camp for kids. We actually have one on August
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15th with the Cincinnati Recreation Commission's Miracle League. We'll do one in the fall with
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the Joe Nuxall Miracle League with some of their kids and families.
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So yeah, and trust me, we couldn't have a better partner
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in this community than the Nuxalls, Tyler Bradshaw,
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Kim Nuxall, and their fantastic board.
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What a treasure they are. And the way that Kim has kept
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his dad's legacy burning bright in such a thoughtful,
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responsible, forward-thinking way would absolutely
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have struck Joe dumb to see where that has
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gone and how much it's grown. They've done great work. Yeah. It's a 14-year-old facility
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and it looks brand new. So they definitely do a good job keeping that thing
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up. They do. Yeah. Our academy, same thing, 12 years and,
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um, very similar. I mean, we follow their lead
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and, and try to make sure that anybody coming through for the first time would
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think it's virtually new. Do you have any other initiatives like in the community
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besides field renovation and stuff like that? Our big community build each year
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is called the Community Makeover. That was completed
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just 2 weeks ago yesterday. It was the 17th year
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that we partnered with P&G locally. And we
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also now work with the Cincinnati Zoo and Botanical Garden,
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with Cincinnati Children's Hospital, with Duke Energy, with Kroger,
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with GE Aerospace, with the Greater Cincinnati Foundation, United Way,
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many, many others. Wow. And it
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is an extraordinary year-long process where it began
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with ball fields, but now it's much more about improving
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schools, really bringing green spaces back
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to life, parks in schools, playgrounds, new equipment
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for playgrounds, murals in the gymnasium. This year we partnered with the
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Cincinnati Metropolitan Housing Authority and built or rebuild a
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basketball court at the Winton Terrace neighborhood and,
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you know, and had one of the local artists that we work with that does
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a lot of public art projects put an astonishing mural on it
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and the whole community's back out on it. So yeah,
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I mean, we try to use the Reds' influence and
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connection to bring in partners and to lift the bar well beyond
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just baseball and softball fields. Now, We did do work on Brandon Phillips
12:14
Field as part of that project, and our partners brought a field back to life
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that had been a popular destination in the
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past. So it's always going to include baseball and softball, some years
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more prominently than others. But the work that was
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done at Winton Hills Academy, which is a pre-K through 5 Cincinnati
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public school, and what the Cincinnati Zoo built
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is sort of an outdoor Tree School is too astonishing
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to even describe. Yeah. I know being in the
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foundation or the fund for so long, you probably have a lot of stories,
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but is there any that stick out to you as far as something that really
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touched you or— Yeah, you know, a couple
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come to mind. 2012,
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the Reds were on their way to 97 wins
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and a division title, had a great team, great pitching staff.
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And Marty Brenneman made a pledge to one of the coaches, Chris Speier,
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that if the team won 10 games in a row, he'd cut it, he'd shave
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his head. Okay. And for fans of Marty Brenneman, they might remember that
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Marty was very proud of his poofy hair.
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And he initially, when the team got hot
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in late July, he said, no, I'm not going to do it. And then as
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they got closer and finally won that 10th game in Colorado, he said, yeah,
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I'm a man of my word. And then the team got back to town
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on Monday and he said, I'll do it, but I'm going to do it in
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my basement. And Phil
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Cassellini and the Reds talked him into doing it right behind us on home plate.
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Oh, really? And the Reds beat the Pirates on a Friday night game. They were,
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you know, fans were engaged and Marty allowed his barber
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to come out and shave his head after the game before the fireworks.
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And that ended up raising over $100,000.
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Wow. And I remember Charlie Sheen and his dad Martin were in
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town because Charlie's a big Reds fan and,
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you know, he basically matched the 50 grand that we raised.
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And, but it wasn't just us. I mean, you know, Marty led in the Joe
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Nuxall Miracle League because as you said, they were just opening at the time.
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There's a beautiful local organization called the Dragonfly Foundation
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that works with children and families that are dealing with cancer diagnosis.
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And they had a handful of kids that
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had their head shaved because of their treatment.
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And when Marty had his head shaved that night and
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hugged those children and kissed them on their heads,
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what he did that night, we felt to me was so
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difficult to achieve in sports these days. It's such big
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business. It's such big money, it's hard to really open
14:57
up a channel to help people feel truly in and connected.
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And he literally opened his arms and let—
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opened his heart and let every Reds fan in that night. That haircut
15:08
was broadcast live on TV and the radio. And I remember
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having the privilege of being out on the field, being one of the nonprofits involved
15:16
and looking up in the stands and seeing, you know, my wife and son had
15:20
moved down to be close to the field and just, you know,
15:24
more than feeling proud, I just felt,
15:28
you know, deeply connected to this team. And I
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think that's why we all care about sports. It's because it cuts through all the
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barriers and allows us all to be part of something, you know,
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bigger than us. And that night it felt as big as ever. And it was
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a haircut that did it. Right. Beyond that, you know, when we opened
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the doors to our Urban Academy in August
15:50
of 2014. We had Joe
15:53
Morgan and Frank Robinson and Dave Parker and Ron Oster and Joey
15:57
Votto and Brandon Phillips and Jay Bruce and other Reds
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players and greats. Had the mayor,
16:04
had the commissioner of baseball.
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You know, when we surprised Joe by renaming
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the street Joe Morgan Way, And seeing Joe weep up
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on the podium as he told the full
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house at our academy, you know, this is an important
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mission to me, but this one's in my town. It still
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gives me chills to think about being a part of a process that included working
16:33
with the late, great Joe Morgan and so many
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Reds greats. That have been a part of this academy.
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But being there at that moment is something I'll never forget. I got to tell
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you too, in 2012 when Kim Nuxoll opened
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up the Nuxoll Miracle League and started to introduce all the in-kind
16:55
contract work and donors that had been a part of bringing
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that thing to life, and he started welcoming
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them on the field, I'm like, wow, this is really impressive. And 15 minutes later,
17:06
The whole outfield was packed. I mean, I'd never seen anything like it. So,
17:09
I mean, there have been some indelible moments for sure in 25
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years. That's awesome. So is there a lot of current
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Reds that get involved with any of your events or any of your
17:20
initiatives and stuff like that? Each and
17:24
every one to some extent. I have the opportunity to
17:29
present to the players during spring training the work that we do,
17:33
the importance in terms of growing the game, connecting with
17:36
underserved kids, telling them about the academy,
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and then, you know, try to either, you know,
17:43
generate a donation or maybe a statistical pledge
17:46
from them. You know, some might give money based on home runs or hits or
17:50
strikeouts or saves or TJ Friedl bunt singles.
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Every player has their own, you know, their own metric.
17:57
100% of our clubhouse gets, which I don't know
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if there are any other teams in baseball or sports that could say that.
18:05
And, you know, beyond the check
18:09
writing and financial support, which is important,
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all of our players get engaged. We'll have multiple
18:16
players out for our Miracle League Fantasy Camp
18:21
next Saturday. We've got a player and a coach that are
18:25
helping us with a hitting clinic that we used as a fundraiser during our PNC
18:30
telethon. And I should mention the corporate support that we
18:34
receive is so astonishing too. PNC Bank
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matches our telethon for the first $100,000 raised.
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Wow. Amongst the many other things that their volunteer
18:45
staff helps with. So I cannot even begin
18:49
to thank our corporate partners enough. But, you know,
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going back to the players, Andrew Abbott,
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our All-Star pitcher, we had a group of kids on
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the field, not the one I mentioned earlier yesterday, because Bronson Arroyo was
19:03
here. JJ Bledsoe came out. Okay.
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But we had some of our scholar athletes that
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had earned the opportunity to come down and watch a batting practice. So they were
19:14
here during the homestand and they all received the City Connect batting
19:19
gloves. We had 4 players that came out to sign items for them. Sal Stewart
19:22
came out. Okay. Your now Cleveland Guardian
19:26
Nate Lowe was out. Tyler Stevenson, you know,
19:30
so, and then Andrew Abbott came out because one of
19:34
the kids in attendance had just, we had just been notified that he had won
19:38
an up to $20,000 scholarship from Major League Baseball for
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his work on the field and in the classroom. And Andrew came
19:45
out and delivered the news. Oh, that's great.
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You know, we get so many lifts from our players.
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Just last Monday, or I guess a couple Mondays ago,
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the Reds wives and the Cleveland Guardians wives raised
19:58
over $32,000 and played a fabulous softball game at our youth
20:02
academy. Reds had about 12 players that were out of the
20:06
academy to watch their spouses play. Jose Treviño, our fabulous catcher,
20:11
has done so much work at our academy. He brought
20:14
a select team in from his home of Corpus Christi to take on Will Benson's
20:19
select team that he helps lead and coach and fund down in
20:23
Atlanta. And they played a 3-game round robin in our facility and
20:27
Hunter Green came out to watch them and help them. And Matt McClain was there.
20:30
I mean, I could go player by player
20:34
and reference how incredibly supportive and caring and
20:38
generous they are. We're very fortunate here. That's one thing I
20:42
love about what I'm doing is I get to hear those kinds of stories.
20:45
And it's great that it's beyond baseball. They just get out and
20:49
get in with the community and anything that you ask,
20:52
I'm sure they're first one in line to do anything like that. Yeah. And,
20:56
you know, the baseball season,
21:00
I think as most fans peripherally know,
21:03
It's an extraordinary grind.
21:07
Everyone's getting to spring training ahead of the report dates,
21:10
right? So most players are there regardless of their position by early
21:14
to mid-February. And it's basically, well, it is every day
21:19
between then and October, hopefully late October beyond.
21:22
And the demands there, I can count on one
21:26
hand how many days any
21:30
team is at home and not trailing. When you have
21:34
an off day that's in between home games,
21:36
otherwise it's typically a travel day or you're getting home at 4
21:40
in the morning and you're asleep. It is, I mean, even being
21:44
on the business side for home games, we just got through a 10-game homestand
21:49
with rain delays on Saturday and
21:52
Sunday and a tornado warning during the game on Saturday and you know,
21:56
post-game concerts and, you know,
22:00
record-breaking heat and humidity. And,
22:04
you know, so it's just on the business side, it's a grind for the players
22:08
every day battling through injuries.
22:11
So we really need to pick our spots with them and
22:15
we need to be mindful. Most of them prefer to do something maybe 10 to
22:18
noon on a game day. And, you know, that's when we do a lot of
22:21
our children's hospital visits. And we'll post signups there.
22:25
They get filled almost immediately. Every Friday home game, we partner
22:29
with Make-A-Wish. Almost every player, you know,
22:32
will come over and spend time with the children
22:37
and the families. We've got a great culture here
22:40
for that. Is there a— I was going to be my next question or topic
22:44
as far as, is there a facility or a hospital that
22:48
you partner with more than others, or is there a, I don't
22:53
know, a focus point that you guys deal with? Well, naturally children's,
22:57
you know, a lot of the players are going to have a lot of sensitivity
23:00
there. A former Red player,
23:04
Jake Fraley, terrific outfielder, terrific guy.
23:09
His young daughter was dealing with a
23:12
cancer diagnosis and had a of
23:16
course, a very, very close-knit relationship
23:21
with the, you know, with the staff of the local hospitals and Children's especially.
23:26
It doesn't require that sort of sensitivity for our players
23:30
to want to help at Children's. But we, you know,
23:33
we partner with TriHealth. They're fabulous community partners in
23:37
Northern Kentucky and Southeast Indiana. We partner with St. Elizabeth Healthcare.
23:40
They've helped us with major field projects. In Ludlow,
23:44
Kentucky, Bellevue, Kentucky, Augusta, Kentucky. And just this past spring,
23:49
our first big synthetic field project in Southeast Indiana
23:53
in Versailles at South Ripley High School.
23:57
And they help us host this great equipment distribution
24:02
event in Northern Kentucky every January. The Reds
24:06
have been a part of this business community for almost 160 years. Yeah, that's amazing.
24:09
The pitch-me moment for me here is, you know,
24:13
that the Reds are oftentimes really the tip of the spear. You know,
24:17
we're the relationship that kind of gets the whole process going.
24:20
We may not be doing the majority of the heavy lifting with everything that we
24:24
do, you know, but the pride that I take is having
24:29
the connections and having the discernment to find the right
24:33
projects and the right partners and using the Reds brand as a beacon in a
24:37
responsible way to, to, uh, to lift the community, because that's
24:41
really why this ownership group got involved in the first place. Uh, you mentioned the
24:45
telethon a couple times. Is that your signature fundraising event, or what
24:49
other ones do you have besides that one? Uh, well, that one, especially with,
24:53
you know, PNC stepping up and matching the first $100, has become
24:57
one of our true success stories. And one of the best
25:01
parts about it is It seems to transcend whether the Reds are winning or
25:05
losing. A couple, you know, we usually order about 1,500
25:09
kits. You know, this year, the big item was this Reds-themed
25:14
hockey hoodie. And it was one of the most popular items we ever had.
25:17
The game only lasted 2 hours and 12 minutes. And we basically sold out
25:21
that night. Usually takes us a few weeks. We have the incredible
25:25
responsibility and privilege to draft off of not just
25:29
a pro sports team, But this one in this community, you know,
25:33
there's— for those of us that are from here, and again, as I
25:36
mentioned, I lived away for about 15 years, um, but like
25:41
a lot of Cincinnatians, you know, made my way back. Um,
25:45
you know, this, this town and this team has a connection,
25:50
um, that's unique. And there's so many great baseball markets— St.
25:53
Louis and Boston and New York and LA and Atlanta.
25:57
I mean, great markets, nothing like this one with
26:01
the opening day parade, with the history of the first team and
26:05
the first night game and Pete Rose and
26:09
the Big Red Machine and the wire-to-wire '90 Reds.
26:12
And there's just an awful lot. Joey Votto most recently. So we
26:18
have a great advantage there and, you know, we'll have disruptions all
26:22
the time, every year. And we'll work through them because we know that,
26:26
you know, this game, this, this team, this town, you know, will always
26:30
be intertwined. One thing, final thing is
26:34
the parade that you're talking about. That, that's, I don't know of anyone else that
26:37
does that besides you guys. And that's, that's a, that's a big deal.
26:40
I mean, the whole city, I'd imagine, shuts down on that day.
26:43
Yeah. Yeah. I used to get taken out of school for that.
26:47
Uh, you've had some businesses locally that have tried
26:52
to make it an official holiday. It really doesn't matter. It, like you said,
26:55
the town shuts down. But the history of this Findlay Market Parade,
26:59
it is enormous. It is charming,
27:05
organic, authentic. And we
27:09
have a float every year. The Reds have multiple floats. We have starting pitchers
27:13
that ride in it and former Reds that serve as the
27:16
honorary marshal, the grand marshal,
27:20
to walk the streets of Cincinnati in this parade and see people
27:24
hanging out of their windows and packing the streets and celebrating what
27:29
baseball and the Reds mean to this community. Again,
27:32
it brings everybody in. It cuts across race
27:36
and gender and age and religion,
27:40
everything. And it just It's hard not to feel connected
27:45
in that sense of hope at that, that event. That's awesome. Well,
27:48
that's all I've got. I appreciate it very much, Charlie, for having us. Ryan,
27:52
my pleasure. Yeah. Then if you need anything from me in the future, definitely let
27:56
me know. And that concludes our show. So tune in next time when I bring
27:59
you another amazing foundation supporting an amazing cause. And remember,
28:03
show your good side out there,