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Kylie Minogue Boosts The Hives to Fame
In 2001, Swedish garage rockers The Hives exploded in the UK thanks to a savvy label compilation and a cheeky Kylie Minogue lingerie ad. Riding the wave of rock’s resurgence, their song “Main Offender” got a second life when used in a provocative commercial featuring Minogue on a mechanical bull — sparking tabloid frenzy and massive listener growth. The band’s frontman called it old-school Hollywood fame, and the unexpected crossover proved how a single viral moment can catapult a group into the spotlight. Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on…
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