Latest / Omni Talk Retail / Target's "Cheap Chic" Is Back With Isaac Mizrahi? | Fast Five Shorts

Transcript

Target's "Cheap Chic" Is Back With Isaac Mizrahi? | Fast Five Shorts · Omni Talk Retail

• 0:00
  Target
• 0:00
  has
• 0:00
  named
• 0:00
  fashion
• 0:01
  icon
• 0:01
  Isaac
• 0:02
  Mizrahi
• 0:02
  as
• 0:02
  its
• 0:03
  first
• 0:03
  ever
• 0:03
  creative
• 0:04
  director
• 0:04
  at
• 0:04
  large,
• 0:05
  a
• 0:05
  brand
• 0:06
  new
• 0:06
  role
• 0:06
  in
• 0:06
  which
• 0:06
  Mizrahi
• 0:07
  will
• 0:07
  advise
• 0:07
  on
• 0:08
  product
• 0:08
  design,
• 0:09
  mentor
• 0:10
  Target
• 0:10
  designers,
• 0:10
  and
• 0:11
  help
• 0:11
  the
• 0:11
  retailer
• 0:12
  reclaim
• 0:12
  its
• 0:13
  cheap,
• 0:13
  chic
• 0:14
  identity.
• 0:15
  According
• 0:15
  to
• 0:15
  Target's
• 0:16
  corporate
• 0:16
  press
• 0:16
  release,
• 0:17
  Mizrahi
• 0:18
  will
• 0:18
  serve
• 0:18
  as
• 0:18
  a
• 0:19
  creative
• 0:19
  advisor
• 0:19
  across
• 0:20
  key
• 0:20
  product
• 0:20
  and
• 0:20
  design
• 0:21
  milestones,
• 0:22
  including
• 0:22
  new
• 0:22
  product
• 0:23
  concepts,
• 0:23
  design
• 0:24
  innovation,
• 0:24
  and
• 0:24
  emerging
• 0:25
  trends,
• 0:25
  working
• 0:26
  alongside
• 0:26
  Jenna
• 0:26
  Fox,
• 0:27
  Target's
• 0:27
  senior
• 0:28
  VP
• 0:28
  of
• 0:28
  design.
• 0:29
  This
• 0:29
  summer,
• 0:30
  Target
• 0:30
  will
• 0:30
  also
• 0:30
  launch
• 0:31
  a
• 0:31
  new
• 0:31
  mentorship
• 0:32
  program
• 0:32
  giving
• 0:33
  select
• 0:33
  designers,
• 0:33
  from
• 0:34
  established
• 0:34
  leaders
• 0:35
  to
• 0:35
  emerging
• 0:35
  creatives,
• 0:36
  direct
• 0:36
  access
• 0:36
  to
• 0:37
  Mizrahi
• 0:37
  through
• 0:38
  one
• 0:38
  on
• 0:38
  one
• 0:38
  sessions,
• 0:39
  immersion
• 0:40
  experiences,
• 0:40
  inspiration
• 0:41
  trips,
• 0:41
  and
• 0:42
  design
• 0:42
  workshops.
• 0:43
  Jen,
• 0:43
  does
• 0:44
  the
• 0:44
  return
• 0:44
  of
• 0:44
  Isaac
• 0:45
  Mizrahi
• 0:45
  to
• 0:45
  Target
• 0:46
  excite
• 0:46
  you?
• 0:47
  Didn't
• 0:48
  come
• 0:48
  out
• 0:48
  of
• 0:48
  this
• 0:48
  headline
• 0:49
  like,
• 0:49
  oh,
• 0:49
  I
• 0:49
  cannot
• 0:50
  wait
• 0:50
  to
• 0:50
  see
• 0:50
  what
• 0:50
  Target
• 0:51
  comes
• 0:51
  up
• 0:51
  with.
• 0:52
  I
• 0:52
  do
• 0:52
  think
• 0:52
  it's
• 0:53
  interesting.
• 0:53
  I
• 0:54
  think
• 0:54
  it's,
• 0:56
  you
• 0:56
  know,
• 0:56
  if
• 0:56
  Mizrahi
• 0:57
  is
• 0:57
  here
• 0:57
  as
• 0:58
  a
• 0:58
  creative
• 0:58
  director
• 0:58
  and
• 0:59
  a
• 0:59
  sort
• 1:00
  of
• 1:01
  support
• 1:02
  system
• 1:02
  for.
• 1:03
  I
• 1:03
  think
• 1:03
  you
• 1:04
  said
• 1:04
  Jenna
• 1:04
  Fox,
• 1:05
  right?
• 1:05
  And
• 1:05
  any
• 1:06
  other
• 1:06
  designers
• 1:06
  there,
• 1:07
  I
• 1:08
  would
• 1:08
  be
• 1:08
  curious
• 1:08
  what
• 1:08
  their
• 1:09
  thought
• 1:09
  is
• 1:09
  on
• 1:09
  it.
• 1:09
  Is
• 1:10
  it
• 1:10
  more
• 1:10
  like,
• 1:10
  oh,
• 1:10
  we
• 1:11
  must
• 1:11
  really
• 1:11
  need
• 1:12
  help
• 1:12
  because
• 1:13
  now
• 1:13
  he's
• 1:13
  stepping
• 1:13
  in
• 1:14
  to
• 1:14
  help
• 1:14
  out,
• 1:15
  or
• 1:15
  are
• 1:15
  they
• 1:16
  excited
• 1:16
  about
• 1:16
  it?
• 1:16
  Like,
• 1:17
  wow,
• 1:17
  this
• 1:17
  is
• 1:17
  gonna
• 1:17
  be
• 1:18
  fantastic.
• 1:18
  We
• 1:18
  need
• 1:18
  this
• 1:19
  type
• 1:19
  of,
• 1:19
  you
• 1:20
  know,
• 1:20
  fresh
• 1:20
  ideas
• 1:20
  and
• 1:21
  someone
• 1:21
  to
• 1:21
  bounce
• 1:21
  ideas
• 1:22
  off
• 1:22
  of.
• 1:23
  I'm
• 1:23
  not
• 1:23
  sure.
• 1:24
  I'm
• 1:25
  not
• 1:25
  really
• 1:25
  convinced
• 1:26
  that
• 1:26
  lack
• 1:27
  of
• 1:27
  creative
• 1:27
  design
• 1:28
  was
• 1:28
  the
• 1:28
  biggest
• 1:29
  issue
• 1:29
  for
• 1:29
  Target
• 1:30
  today.
• 1:30
  So
• 1:32
  I
• 1:32
  don't
• 1:32
  think
• 1:32
  this
• 1:33
  could
• 1:33
  hurt.
• 1:33
  But
• 1:34
  when
• 1:34
  you
• 1:34
  say,
• 1:34
  does
• 1:34
  it
• 1:34
  excite
• 1:35
  me?
• 1:35
  Like,
• 1:35
  is
• 1:35
  this
• 1:35
  where
• 1:36
  Target
• 1:36
  really
• 1:36
  needs
• 1:36
  to
• 1:36
  be
• 1:37
  headed?
• 1:37
  I
• 1:37
  would
• 1:37
  say
• 1:37
  probably
• 1:38
  not.
• 1:38
  I
• 1:38
  think
• 1:38
  their
• 1:39
  biggest
• 1:39
  opportunity
• 1:40
  is
• 1:41
  service
• 1:41
  in
• 1:42
  the
• 1:42
  stores.
• 1:42
  I
• 1:42
  think
• 1:43
  they've
• 1:43
  lost
• 1:43
  that
• 1:44
  sort
• 1:44
  of
• 1:45
  red
• 1:45
  shirt
• 1:45
  service
• 1:46
  that
• 1:46
  they
• 1:46
  used
• 1:46
  to
• 1:47
  be
• 1:47
  known
• 1:47
  for.
• 1:49
  But
• 1:49
  staying
• 1:49
  ahead
• 1:50
  of
• 1:50
  the
• 1:50
  curve
• 1:50
  creatively
• 1:51
  can't
• 1:51
  hurt.
• 1:51
  I
• 1:51
  guess
• 1:52
  that's
• 1:52
  my
• 1:52
  thoughts.
• 1:52
  I'm
• 1:53
  really
• 1:53
  interested
• 1:53
  on
• 1:53
  your
• 1:53
  thoughts
• 1:54
  because
• 1:54
  you
• 1:54
  have
• 1:54
  more
• 1:55
  Target
• 1:55
  history
• 1:56
  and
• 1:56
  context
• 1:57
  to
• 1:57
  go
• 1:57
  from
• 1:57
  here.
• 1:58
  Yeah,
• 1:58
  well,
• 1:58
  I
• 1:58
  agree
• 1:59
  with
• 1:59
  you.
• 1:59
  I
• 1:59
  don't
• 1:59
  think
• 1:59
  this
• 1:59
  is
• 1:59
  the
• 1:59
  biggest
• 2:00
  issue.
• 2:00
  I
• 2:00
  think
• 2:00
  the
• 2:00
  biggest
• 2:00
  issue
• 2:01
  is
• 2:01
  operations
• 2:01
  and
• 2:02
  great
• 2:02
  merchandising,
• 2:03
  you
• 2:03
  know,
• 2:03
  both
• 2:04
  in
• 2:04
  store
• 2:04
  and
• 2:04
  online.
• 2:05
  You
• 2:06
  know,
• 2:06
  the
• 2:07
  product
• 2:08
  design,
• 2:08
  I
• 2:08
  think
• 2:08
  has
• 2:08
  always
• 2:09
  been
• 2:09
  in
• 2:09
  the
• 2:09
  ethos
• 2:10
  of
• 2:10
  Target,
• 2:10
  and
• 2:10
  if
• 2:11
  they
• 2:11
  lost
• 2:11
  that
• 2:11
  in
• 2:12
  the
• 2:12
  short
• 2:12
  amount
• 2:12
  of
• 2:12
  time,
• 2:13
  that
• 2:13
  really
• 2:14
  says
• 2:14
  something,
• 2:14
  which
• 2:14
  is
• 2:14
  why
• 2:15
  I
• 2:15
  don't.
• 2:15
  This,
• 2:15
  this,
• 2:16
  this
• 2:16
  headline
• 2:17
  doesn't
• 2:17
  inspire
• 2:17
  me
• 2:17
  at
• 2:18
  all.
• 2:18
  It
• 2:18
  doesn't
• 2:18
  wet
• 2:18
  my,
• 2:18
  my
• 2:19
  whistle
• 2:19
  one
• 2:19
  bit.
• 2:19
  Jen.
• 2:20
  I
• 2:20
  think,
• 2:20
  you
• 2:20
  know,
• 2:21
  in
• 2:21
  fact,
• 2:22
  I
• 2:22
  think
• 2:22
  a
• 2:22
  lot
• 2:22
  of
• 2:22
  what
• 2:22
  I
• 2:23
  discuss
• 2:23
  in
• 2:23
  the
• 2:23
  headline
• 2:23
  actually
• 2:24
  seems
• 2:24
  silly.
• 2:24
  Like
• 2:25
  the
• 2:25
  whole
• 2:25
  tutelage
• 2:26
  thing,
• 2:26
  I
• 2:26
  mean,
• 2:27
  like
• 2:27
  we
• 2:27
  just
• 2:27
  said,
• 2:27
  you
• 2:27
  have
• 2:27
  a
• 2:28
  history
• 2:28
  of
• 2:28
  great
• 2:28
  design
• 2:28
  in
• 2:28
  your
• 2:29
  organization,
• 2:29
  and
• 2:29
  you
• 2:29
  need
• 2:30
  tutelage.
• 2:30
  I
• 2:31
  mean,
• 2:31
  come
• 2:31
  on.
• 2:31
  Come
• 2:32
  on.
• 2:32
  That's
• 2:32
  just
• 2:32
  bogus
• 2:33
  to
• 2:33
  me,
• 2:33
  and
• 2:33
  I'm
• 2:34
  going
• 2:34
  deep
• 2:34
  on
• 2:34
  the
• 2:34
  press
• 2:34
  releases
• 2:35
  this
• 2:35
  week.
• 2:35
  But,
• 2:36
  like,
• 2:36
  that's
• 2:37
  just
• 2:37
  something
• 2:37
  you
• 2:37
  say
• 2:37
  to
• 2:37
  beef
• 2:38
  up
• 2:38
  the
• 2:38
  press
• 2:38
  release
• 2:38
  to
• 2:39
  make
• 2:39
  it
• 2:39
  sound
• 2:39
  cooler
• 2:40
  than
• 2:40
  it
• 2:40
  is
• 2:40
  if
• 2:41
  you
• 2:41
  step
• 2:41
  back
• 2:41
  from
• 2:41
  it.
• 2:42
  So
• 2:43
  all
• 2:43
  the
• 2:43
  designers
• 2:43
  are
• 2:44
  taking
• 2:44
  trend
• 2:44
  trips
• 2:45
  anyway.
• 2:45
  So
• 2:46
  that
• 2:46
  part
• 2:46
  just
• 2:46
  doesn't
• 2:47
  make
• 2:47
  sense
• 2:47
  to
• 2:47
  me.
• 2:48
  But
• 2:48
  the
• 2:48
  thing
• 2:48
  I
• 2:48
  really
• 2:49
  don't
• 2:49
  like
• 2:49
  about
• 2:49
  it,
• 2:49
  Jen,
• 2:50
  the
• 2:50
  reason
• 2:50
  it
• 2:50
  doesn't
• 2:50
  excite
• 2:51
  me
• 2:51
  at
• 2:51
  all.
• 2:51
  And
• 2:51
  I'm
• 2:51
  gonna
• 2:51
  share
• 2:51
  an
• 2:51
  anecdote
• 2:52
  on
• 2:52
  this
• 2:52
  one.
• 2:53
  I
• 2:53
  remember
• 2:54
  back
• 2:54
  when
• 2:55
  Target
• 2:56
  did
• 2:56
  the
• 2:56
  miss
• 2:57
  the
• 2:57
  Missoni
• 2:58
  partnership.
• 2:58
  I'm
• 2:58
  sure
• 2:59
  you
• 2:59
  remember
• 2:59
  that
• 2:59
  too.
• 2:59
  It
• 2:59
  was
• 3:00
  a
• 3:00
  big
• 3:00
  deal,
• 3:00
  right?
• 3:00
  Blew
• 3:01
  out
• 3:01
  in
• 3:02
  minutes.
• 3:02
  Like,
• 3:02
  the
• 3:03
  supply
• 3:03
  and
• 3:03
  the
• 3:03
  stock
• 3:04
  was
• 3:04
  gone
• 3:04
  in
• 3:04
  just
• 3:04
  seconds,
• 3:06
  and
• 3:06
  there
• 3:07
  was
• 3:07
  talk
• 3:07
  of
• 3:07
  doing
• 3:08
  again.
• 3:08
  And
• 3:08
  I
• 3:08
  remember
• 3:08
  the
• 3:09
  CEO
• 3:09
  Greg
• 3:09
  Steinhoff
• 3:10
  at
• 3:10
  the
• 3:10
  time
• 3:10
  said,
• 3:10
  you
• 3:11
  know,
• 3:11
  I
• 3:11
  asked
• 3:11
  the
• 3:12
  then
• 3:12
  cmo,
• 3:12
  Michael
• 3:13
  Francis,
• 3:13
  he
• 3:13
  said,
• 3:13
  I
• 3:14
  asked
• 3:14
  him,
• 3:14
  like,
• 3:14
  should
• 3:14
  we
• 3:15
  do
• 3:15
  it
• 3:15
  again?
• 3:15
  And
• 3:16
  Michael
• 3:16
  Francis
• 3:17
  told
• 3:17
  him,
• 3:17
  I
• 3:17
  don't
• 3:17
  remember
• 3:17
  exactly
• 3:18
  what
• 3:18
  he
• 3:18
  said,
• 3:18
  but
• 3:18
  he
• 3:18
  said
• 3:18
  something
• 3:18
  like,
• 3:19
  no,
• 3:19
  you'll
• 3:19
  never
• 3:19
  do
• 3:20
  this
• 3:20
  again.
• 3:20
  And
• 3:21
  he
• 3:21
  said,
• 3:21
  why
• 3:21
  not?
• 3:21
  And
• 3:21
  he
• 3:22
  said,
• 3:22
  because
• 3:22
  you
• 3:22
  can't
• 3:23
  go
• 3:23
  to
• 3:23
  the
• 3:23
  well
• 3:23
  again.
• 3:24
  It's
• 3:24
  just
• 3:24
  not.
• 3:25
  It's
• 3:25
  not
• 3:25
  cool.
• 3:26
  You
• 3:26
  can't.
• 3:27
  Our
• 3:27
  job
• 3:28
  as
• 3:28
  target
• 3:28
  is
• 3:28
  to
• 3:29
  continually
• 3:29
  push
• 3:30
  the
• 3:30
  envelope
• 3:30
  and
• 3:31
  re
• 3:31
  up
• 3:31
  ourselves.
• 3:32
  And
• 3:33
  so
• 3:33
  going
• 3:33
  back
• 3:33
  to
• 3:33
  the
• 3:34
  well
• 3:34
  on
• 3:34
  Isaac
• 3:34
  Mizrahi,
• 3:35
  who
• 3:35
  was
• 3:35
  last
• 3:36
  in
• 3:36
  your
• 3:36
  assortment
• 3:36
  in
• 3:36
  the
• 3:37
  late
• 3:37
  2000
• 3:38
  aughts,
• 3:40
  that's
• 3:41
  the
• 3:41
  opposite
• 3:41
  of
• 3:41
  that
• 3:42
  to
• 3:42
  me.
• 3:42
  And
• 3:43
  so
• 3:43
  to
• 3:43
  me,
• 3:44
  it's
• 3:44
  almost
• 3:45
  lazy.
• 3:45
  And
• 3:45
  it
• 3:45
  also
• 3:46
  potentially
• 3:46
  gives
• 3:47
  too
• 3:47
  much
• 3:47
  control
• 3:48
  to
• 3:48
  one
• 3:48
  person,
• 3:48
  the
• 3:49
  way
• 3:49
  this
• 3:49
  is
• 3:49
  described,
• 3:50
  too.
• 3:50
  So
• 3:50
  I
• 3:50
  don't
• 3:50
  like
• 3:50
  it
• 3:51
  for
• 3:51
  that
• 3:51
  reason,
• 3:51
  too.
• 3:52
  But
• 3:52
  the
• 3:52
  biggest
• 3:52
  reason
• 3:52
  I
• 3:53
  don't
• 3:53
  like
• 3:53
  it
• 3:53
  is
• 3:53
  it
• 3:54
  doesn't.
• 3:55
  We
• 3:55
  just
• 3:55
  said
• 3:55
  it
• 3:55
  at
• 3:56
  the
• 3:56
  outset.
• 3:56
  You
• 3:57
  got
• 3:57
  to
• 3:57
  merchandise,
• 3:58
  and
• 3:58
  so
• 3:58
  you
• 3:59
  got
• 3:59
  to
• 3:59
  do
• 3:59
  better,
• 3:59
  you
• 3:59
  got
• 4:00
  to
• 4:00
  try
• 4:00
  harder,
• 4:01
  you
• 4:01
  got
• 4:01
  to
• 4:01
  push
• 4:01
  the
• 4:01
  envelope
• 4:02
  harder
• 4:02
  than
• 4:02
  going
• 4:03
  back
• 4:03
  to
• 4:03
  the
• 4:03
  retread
• 4:04
  idea.
• 4:04
  That
• 4:05
  worked
• 4:05
  once.
• 4:06
  And
• 4:06
  how
• 4:06
  well
• 4:06
  it
• 4:06
  worked
• 4:07
  is
• 4:07
  still
• 4:07
  a
• 4:07
  big
• 4:07
  question
• 4:07
  to
• 4:08
  me
• 4:08
  too.
• 4:09
  You
• 4:09
  sort
• 4:09
  of
• 4:09
  have
• 4:10
  that
• 4:10
  Target
• 4:10
  background
• 4:11
  and
• 4:11
  history
• 4:12
  more
• 4:12
  so
• 4:12
  than
• 4:13
  I
• 4:13
  do.
• 4:14
  I'm
• 4:14
  not
• 4:14
  against
• 4:14
  this.
• 4:15
  I
• 4:15
  just
• 4:15
  don't.
• 4:16
  I
• 4:16
  don't
• 4:17
  know
• 4:17
  how
• 4:17
  many
• 4:17
  eggs
• 4:18
  they're
• 4:18
  putting
• 4:18
  in
• 4:18
  this
• 4:18
  basket.
• 4:19
  I
• 4:19
  guess
• 4:19
  I
• 4:20
  hope
• 4:20
  that
• 4:20
  the
• 4:20
  eggs
• 4:20
  are
• 4:20
  going
• 4:21
  in
• 4:21
  the
• 4:21
  other
• 4:21
  baskets
• 4:22
  and
• 4:22
  this
• 4:22
  is
• 4:22
  just
• 4:22
  sort
• 4:22
  of
• 4:22
  a
• 4:23
  fun
• 4:23
  headline
• 4:23
  that
• 4:24
  they
• 4:24
  can
• 4:24
  share.
• 4:24
  Yeah,
• 4:25
  but,
• 4:25
  you
• 4:25
  know,
• 4:25
  like,
• 4:25
  we
• 4:26
  always
• 4:26
  talk
• 4:26
  about
• 4:26
  on
• 4:26
  the
• 4:26
  show.
• 4:26
  You're
• 4:26
  10,000
• 4:27
  people.
• 4:27
  Right.
• 4:27
  And
• 4:28
  so,
• 4:28
  like,
• 4:28
  was.
• 4:28
  Would
• 4:29
  the
• 4:29
  new
• 4:30
  Isaac
• 4:30
  Mizrahi
• 4:31
  assortment
• 4:31
  get
• 4:31
  you
• 4:31
  into
• 4:32
  Target
• 4:32
  again?
• 4:32
  Would
• 4:33
  you
• 4:33
  get
• 4:33
  excited
• 4:33
  to
• 4:33
  go
• 4:34
  see
• 4:34
  it?
• 4:34
  No.
• 4:35
  No.
• 4:36
  There
• 4:36
  you
• 4:36
  go.
• 4:36
  But
• 4:37
  also,
• 4:37
  he's
• 4:38
  creative
• 4:38
  director
• 4:38
  over
• 4:39
  all
• 4:39
  of
• 4:39
  the
• 4:39
  categories.
• 4:40
  Am
• 4:40
  I
• 4:40
  right?
• 4:40
  So
• 4:40
  it's
• 4:41
  not
• 4:41
  like,
• 4:41
  in
• 4:41
  a
• 4:41
  sort.
• 4:42
  It's
• 4:42
  not
• 4:42
  like
• 4:42
  just
• 4:42
  apparel
• 4:43
  and
• 4:43
  he's
• 4:43
  coming
• 4:43
  out
• 4:43
  with
• 4:44
  a
• 4:44
  line
• 4:44
  or
• 4:44
  just
• 4:45
  home
• 4:45
  goods
• 4:45
  and
• 4:45
  he's
• 4:45
  coming
• 4:46
  out
• 4:46
  with
• 4:46
  a
• 4:46
  line.
• 4:47
  I
• 4:47
  mean,
• 4:47
  I
• 4:48
  think
• 4:48
  there
• 4:48
  are
• 4:48
  some
• 4:48
  great
• 4:48
  lines
• 4:49
  at
• 4:49
  Target
• 4:49
  today.
• 4:50
  I
• 4:50
  think
• 4:50
  some
• 4:50
  of
• 4:50
  their
• 4:51
  home
• 4:51
  stuff
• 4:51
  is.
• 4:51
  Is
• 4:52
  amazing.
• 4:52
  I
• 4:52
  think
• 4:52
  they
• 4:53
  have
• 4:53
  a
• 4:53
  few
• 4:53
  clothing
• 4:54
  lines
• 4:54
  that
• 4:54
  are
• 4:54
  fantastic.
• 4:56
  So.
• 4:57
  So,
• 4:57
  no,
• 4:58
  I
• 4:58
  don't
• 4:58
  exactly
• 4:59
  know,
• 4:59
  like,
• 5:00
  how
• 5:00
  they
• 5:01
  would
• 5:01
  even
• 5:01
  roll
• 5:01
  that
• 5:01
  out
• 5:02
  because
• 5:02
  it's,
• 5:03
  you
• 5:03
  know,
• 5:03
  it's
• 5:03
  just
• 5:03
  that
• 5:04
  he's
• 5:04
  responsible
• 5:05
  for
• 5:05
  all
• 5:05
  of
• 5:05
  it.
• 5:06
  He's
• 5:06
  helping
• 5:06
  everyone
• 5:07
  with
• 5:07
  the
• 5:07
  role.
• 5:08
  Right.
• 5:08
  Where's
• 5:08
  it
• 5:08
  going
• 5:09
  to
• 5:09
  begin
• 5:09
  and
• 5:09
  end?
• 5:10
  Right.
• 5:10
  Yeah.
• 5:10
  So,
• 5:11
  yeah.
• 5:11
  How
• 5:11
  are
• 5:11
  you
• 5:11
  actually
• 5:12
  even
• 5:12
  going
• 5:12
  to
• 5:12
  feel
• 5:12
  the
• 5:12
  judge,
• 5:13
  so
• 5:13
  to
• 5:13
  speak,
• 5:14
  relative
• 5:14
  to
• 5:14
  how
• 5:14
  you
• 5:15
  already
• 5:15
  felt
• 5:15
  the
• 5:15
  judge.
• 5:16
  Right.
• 5:16
  And
• 5:17
  it's
• 5:17
  an
• 5:17
  expensive
• 5:17
  judge,
• 5:18
  I
• 5:18
  got
• 5:18
  to
• 5:18
  imagine
• 5:19
  as
• 5:19
  well,
• 5:19
  when
• 5:20
  you
• 5:20
  bring
• 5:20
  somebody
• 5:20
  like
• 5:20
  that
• 5:21
  in,
• 5:21
  too,
• 5:22
  again,
• 5:23
  against
• 5:23
  your
• 5:23
  previous
• 5:24
  overhead
• 5:24
  to
• 5:25
  do
• 5:25
  what
• 5:25
  you
• 5:25
  said
• 5:26
  you
• 5:26
  thought
• 5:26
  they
• 5:26
  were
• 5:27
  doing
• 5:27
  fairly
• 5:27
  well.