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E057 - Inside the Happen Bank Rebrand With Mark Elliot, Chief Customer Officer at Happen Bank
On June 22, LendingClub became Happen Bank. Mark Elliot, Chief Customer Officer, ran point on it.
He joined the company 3 years ago and asked Scott Sanborn about the name in his very first conversation. The business had already moved from peer-to-peer lending marketplace to multi-product digital bank. The name hadn't caught up.
If you're a performance marketer who's never sat on the front lines of a rebrand, this one's for you.
What we get into
1. How the naming process actually worked. Over 100 candidates, cut down by trademark and domain availability, then narrowed to 6 finalists through…
The skinny
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