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SBP 207: The PostPod - Lessons from Karen Pearce: Great Creative shouldn’t feel scary
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Most marketers think great creative comes from better talent. Karen Pearce made a different case.
In this Post Pod discussion, Marc and Vassilis reflect on their conversation with Karen Pearce, Partner at Rethink and one of the leaders behind some of the most awarded creative work in the world.
The discussion explores why creativity often dies inside organizations before it ever reaches the market, how criticism can become a cultural trap, and why the best creative teams focus on finding sparks rather than flaws.
They unpack Rethink's CRAFTS framework, the importance of…
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