Latest / Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast)
Greatest Hits: Ghia founder Melanie Masarin on how she launched a wickedly cool booze-free beverage that’s on the tip of everyone’s tongue
Joining me on the show today is Melanie Masarin, Founder of the spirited booze free brand, Ghia.
A Glossier alum, Melanie launched her brand earlier this year during the pandemic and it’s been on the tip of everyone’s tongue ever since.
We talk about the lightbulb moment she decided she was going to launch an aperitif, what actually happens in the lead up to the launch, the steps to doing a friends and family round and how her special vision was brought to life through branding and language.
With a super cute background story that involves Italy, her grandmother and all the good things in…
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