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Inside the Playbook: Zach Katz on How Content Creators Can Make Big Money with Their Videos
Former BMG US President and Fixated co-founder Zach Katz shares why creators like The Sketch Real aren’t just chasing virality. They’re building businesses.
We unpack:
How to support creators with real operational infrastructure
The power of long-form content in a short-form world
Moving beyond brand deals to DTC, community, and recurring revenue
Designing systems that serve creators today, not five years ago
This episode is a blueprint for anyone serious about the creator economy. It’s not about hype. It’s about strategy, structure, and sustainable success.
A conversation like this doesn't…
The skinny
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