Ep. 88: Luke Leinberger, Global Head of Social Media at Gravity Global, on Authenticity, AI-Driven Discoverability, and Leading With Care

Next In Line · Sep 17, 2026 · 43m

Luke Leinberger, Global Head of Social Media at Gravity Global, joins host Karina Jimenez to share how a background in creative writing led him into social media at a time when the channel was still considered a “nice to have.” From growing a boutique agency’s social offering to leading a full global practice after the agency’s acquisition by Gravity Global, Luke has spent the last decade watching social move from an afterthought to the center of how brands reach their audiences.

In this episode, Luke shares the mentorship lessons that shaped how he leads today, from being given the space to…