Latest / Build With Becky: Smart Strategies To Grow Your Community-Driven Business / How to Create Organic Word-of-Mouth Marketing

Transcript

How to Create Organic Word-of-Mouth Marketing · Build With Becky: Smart Strategies To Grow Your Community-Driven Business

• 0:00
  I
• 0:00
  would
• 0:00
  love
• 0:01
  if
• 0:01
  program
• 0:02
  and
• 0:02
  membership
• 0:02
  founders
• 0:03
  stopped
• 0:04
  asking
• 0:04
  their
• 0:05
  members
• 0:05
  to
• 0:05
  post
• 0:06
  on
• 0:06
  social
• 0:06
  about
• 0:07
  their
• 0:07
  programmer
• 0:08
  membership.
• 0:09
  I
• 0:10
  know
• 0:10
  that
• 0:10
  sounds
• 0:10
  kind
• 0:10
  of
• 0:11
  counterintuitive,
• 0:12
  but
• 0:12
  let
• 0:12
  me
• 0:13
  explain.
• 0:13
  So
• 0:14
  I
• 0:14
  had
• 0:15
  this
• 0:15
  one
• 0:15
  client
• 0:16
  who
• 0:17
  was,
• 0:17
  I
• 0:17
  mean,
• 0:18
  look,
• 0:18
  their
• 0:18
  marketing
• 0:19
  was
• 0:20
  great.
• 0:20
  Like
• 0:20
  they
• 0:21
  brought
• 0:21
  people
• 0:21
  into
• 0:22
  their
• 0:22
  program,
• 0:22
  it
• 0:23
  was
• 0:23
  working
• 0:23
  really
• 0:23
  well.
• 0:24
  And
• 0:24
  it
• 0:25
  was
• 0:25
  because
• 0:25
  they
• 0:25
  had
• 0:25
  a
• 0:26
  ton
• 0:26
  of
• 0:26
  testimonials
• 0:27
  on
• 0:27
  social
• 0:27
  media.
• 0:28
  But
• 0:28
  the
• 0:29
  reason
• 0:29
  they
• 0:29
  had
• 0:29
  a
• 0:29
  ton
• 0:29
  of
• 0:29
  testimonials
• 0:30
  on
• 0:30
  social
• 0:30
  media
• 0:31
  was
• 0:32
  because
• 0:32
  they
• 0:32
  made
• 0:33
  it
• 0:33
  part
• 0:33
  of
• 0:33
  the
• 0:33
  program
• 0:34
  requirement.
• 0:35
  It
• 0:35
  was
• 0:35
  like,
• 0:35
  finish
• 0:36
  your
• 0:36
  module
• 0:36
  and
• 0:36
  post
• 0:37
  a
• 0:37
  video
• 0:37
  online
• 0:38
  about
• 0:38
  what
• 0:38
  you
• 0:38
  learned
• 0:39
  and
• 0:40
  like
• 0:40
  your
• 0:40
  testimonial
• 0:41
  for
• 0:41
  the
• 0:41
  week.
• 0:41
  And
• 0:42
  every,
• 0:42
  anybody
• 0:43
  that
• 0:43
  did
• 0:43
  it
• 0:43
  for
• 0:43
  all
• 0:44
  of
• 0:44
  the
• 0:44
  weeks,
• 0:45
  they
• 0:45
  gamified
• 0:45
  it
• 0:46
  like
• 0:46
  they
• 0:46
  would
• 0:46
  get
• 0:46
  a
• 0:47
  prize.
• 0:48
  But
• 0:49
  I
• 0:50
  would
• 0:50
  argue
• 0:50
  that
• 0:51
  that
• 0:51
  doesn't
• 0:51
  really
• 0:51
  add
• 0:52
  value
• 0:53
  to
• 0:53
  the
• 0:53
  member
• 0:54
  experience.
• 0:55
  Okay,
• 0:55
  we're
• 0:55
  going
• 0:55
  to
• 0:55
  come
• 0:56
  back
• 0:56
  to
• 0:56
  that
• 0:56
  in
• 0:56
  a
• 0:56
  second.
• 0:57
  So
• 0:58
  another
• 0:58
  instance,
• 0:59
  I
• 0:59
  have
• 1:00
  a
• 1:00
  client
• 1:00
  that
• 1:00
  has
• 1:01
  a
• 1:01
  program
• 1:02
  that
• 1:02
  and
• 1:03
  then
• 1:03
  a
• 1:03
  community
• 1:04
  experience.
• 1:04
  And
• 1:05
  we're
• 1:05
  constantly
• 1:06
  hounding
• 1:07
  every
• 1:07
  graduate
• 1:08
  that's
• 1:08
  ever
• 1:08
  been
• 1:08
  through
• 1:09
  the
• 1:09
  program,
• 1:10
  hey,
• 1:10
  we're
• 1:10
  enrolling
• 1:11
  another
• 1:11
  cohort.
• 1:11
  Please
• 1:12
  post
• 1:12
  about
• 1:12
  the
• 1:12
  program.
• 1:12
  Please
• 1:13
  post
• 1:13
  about
• 1:13
  the
• 1:13
  program.
• 1:13
  Please
• 1:14
  post
• 1:14
  about
• 1:14
  the
• 1:14
  program.
• 1:14
  Here
• 1:15
  is
• 1:15
  all
• 1:15
  the
• 1:16
  program
• 1:16
  details.
• 1:17
  This
• 1:17
  is
• 1:17
  like
• 1:18
  everything
• 1:18
  you
• 1:18
  need
• 1:18
  to
• 1:18
  know
• 1:19
  about
• 1:19
  the
• 1:19
  upcoming
• 1:19
  cohort
• 1:20
  dates.
• 1:20
  Invite
• 1:21
  your
• 1:21
  friends.
• 1:21
  Whatever
• 1:22
  we
• 1:22
  did,
• 1:22
  we
• 1:23
  did
• 1:23
  create
• 1:23
  like
• 1:24
  a
• 1:24
  referral
• 1:24
  affiliate
• 1:25
  program.
• 1:26
  And
• 1:26
  that's
• 1:26
  different.
• 1:27
  I'll
• 1:27
  talk
• 1:27
  about
• 1:27
  that
• 1:28
  later.
• 1:28
  But
• 1:29
  we're
• 1:29
  constantly
• 1:29
  saying
• 1:30
  like,
• 1:30
  hey,
• 1:30
  this
• 1:30
  is
• 1:31
  like,
• 1:31
  we're
• 1:31
  building
• 1:32
  this
• 1:32
  community
• 1:33
  together.
• 1:33
  We
• 1:33
  need
• 1:33
  you
• 1:34
  to
• 1:34
  invite
• 1:34
  your
• 1:34
  friends.
• 1:35
  Please
• 1:35
  invite
• 1:35
  your
• 1:35
  friends.
• 1:35
  Please
• 1:36
  invite
• 1:36
  your
• 1:36
  friends.
• 1:37
  And
• 1:38
  here's
• 1:38
  my
• 1:38
  hot
• 1:39
  take
• 1:39
  on
• 1:39
  this.
• 1:41
  If
• 1:41
  your
• 1:41
  program
• 1:42
  is
• 1:42
  incredible,
• 1:42
  if
• 1:43
  you
• 1:43
  are
• 1:43
  delivering
• 1:43
  an
• 1:44
  incredible
• 1:44
  experience,
• 1:46
  your
• 1:46
  people
• 1:47
  will
• 1:47
  tell
• 1:47
  their
• 1:47
  friends,
• 1:47
  like,
• 1:48
  if
• 1:48
  they,
• 1:48
  if
• 1:48
  they
• 1:49
  know
• 1:49
  people
• 1:49
  in
• 1:50
  their
• 1:50
  life
• 1:50
  that
• 1:50
  they're
• 1:51
  like,
• 1:51
  you
• 1:51
  need
• 1:51
  this
• 1:52
  thing.
• 1:52
  If
• 1:53
  they're
• 1:53
  having
• 1:53
  an
• 1:53
  incredible
• 1:54
  experience,
• 1:54
  they're
• 1:54
  going
• 1:54
  to
• 1:55
  go
• 1:55
  tell
• 1:55
  that
• 1:55
  person,
• 1:55
  hey,
• 1:56
  you
• 1:56
  need
• 1:56
  this
• 1:56
  thing.
• 1:57
  Or
• 1:57
  their
• 1:58
  people
• 1:58
  in
• 1:58
  their
• 1:59
  lives
• 1:59
  are
• 2:00
  going
• 2:00
  to
• 2:00
  notice
• 2:00
  them,
• 2:01
  their
• 2:01
  differences
• 2:02
  in
• 2:02
  them
• 2:02
  and
• 2:02
  say
• 2:02
  like,
• 2:03
  hey,
• 2:03
  what
• 2:03
  are
• 2:03
  you
• 2:03
  doing
• 2:03
  differently?
• 2:04
  It
• 2:04
  seems
• 2:04
  like
• 2:04
  you're
• 2:05
  absolutely
• 2:05
  crushing
• 2:05
  it.
• 2:05
  It
• 2:05
  seems
• 2:06
  like
• 2:06
  you're
• 2:06
  doing
• 2:06
  really
• 2:07
  well.
• 2:07
  It
• 2:07
  seems
• 2:07
  like
• 2:07
  you've,
• 2:09
  you
• 2:09
  know,
• 2:09
  your,
• 2:09
  your
• 2:09
  health
• 2:10
  isn't,
• 2:10
  is
• 2:10
  doing
• 2:11
  so
• 2:11
  much
• 2:11
  better,
• 2:11
  whatever
• 2:11
  the
• 2:11
  topic,
• 2:12
  right?
• 2:12
  They're
• 2:12
  going
• 2:12
  to
• 2:12
  say
• 2:12
  like,
• 2:13
  hey,
• 2:13
  I'm
• 2:13
  noticing
• 2:13
  you,
• 2:14
  this
• 2:14
  shift
• 2:14
  in
• 2:15
  you,
• 2:15
  what's
• 2:15
  going
• 2:15
  on?
• 2:15
  Tell
• 2:15
  me
• 2:16
  about
• 2:16
  that.
• 2:16
  And
• 2:16
  then
• 2:16
  they're
• 2:16
  going
• 2:17
  to
• 2:17
  talk
• 2:17
  about,
• 2:18
  so
• 2:19
  if
• 2:19
  you're
• 2:20
  delivering
• 2:21
  an
• 2:21
  incredible
• 2:21
  customer
• 2:22
  experience,
• 2:23
  then
• 2:23
  the
• 2:24
  buzz,
• 2:24
  the
• 2:24
  word
• 2:24
  of
• 2:24
  mouth
• 2:25
  marketing
• 2:25
  engine
• 2:26
  will
• 2:26
  happen.
• 2:27
  It
• 2:27
  will
• 2:27
  happen.
• 2:28
  But
• 2:29
  if
• 2:29
  you're
• 2:29
  not.
• 2:29
  And
• 2:29
  you're
• 2:30
  like
• 2:30
  forcing
• 2:30
  this
• 2:31
  forced
• 2:32
  testimonial
• 2:32
  experience
• 2:33
  that
• 2:33
  eventually
• 2:34
  dries
• 2:34
  up.
• 2:35
  It
• 2:35
  really
• 2:35
  hurts
• 2:36
  the
• 2:36
  trust
• 2:36
  factor.
• 2:37
  And
• 2:37
  it
• 2:37
  just
• 2:38
  feels
• 2:39
  kind
• 2:39
  of
• 2:39
  gross,
• 2:40
  right?
• 2:41
  And
• 2:41
  so
• 2:41
  I
• 2:42
  wanted
• 2:42
  to
• 2:42
  flip
• 2:43
  this
• 2:43
  on
• 2:43
  its
• 2:43
  head.
• 2:44
  And
• 2:45
  with
• 2:45
  one
• 2:45
  of
• 2:46
  our
• 2:46
  current
• 2:47
  programs
• 2:47
  we
• 2:48
  run
• 2:48
  the
• 2:48
  day
• 2:49
  to
• 2:49
  day
• 2:49
  ops
• 2:49
  of
• 2:50
  we
• 2:50
  were
• 2:50
  like,
• 2:50
  how
• 2:51
  can
• 2:51
  we
• 2:51
  get,
• 2:51
  you
• 2:52
  know,
• 2:52
  we're
• 2:52
  trying
• 2:52
  to
• 2:52
  fill
• 2:52
  our
• 2:52
  next
• 2:53
  cohort
• 2:53
  of
• 2:53
  the
• 2:53
  program?
• 2:54
  And
• 2:54
  we
• 2:54
  were
• 2:54
  like,
• 2:54
  how
• 2:55
  can
• 2:55
  we
• 2:55
  get
• 2:55
  our
• 2:56
  people
• 2:56
  talking
• 2:57
  more
• 2:57
  on
• 2:57
  social
• 2:57
  media
• 2:58
  about
• 2:58
  the
• 2:58
  program,
• 2:59
  but
• 2:59
  not
• 2:59
  how
• 3:00
  can
• 3:00
  we
• 3:00
  ask
• 3:00
  them
• 3:00
  to
• 3:00
  do
• 3:01
  it,
• 3:01
  but
• 3:01
  like,
• 3:01
  how
• 3:02
  can
• 3:02
  we
• 3:02
  create
• 3:02
  an
• 3:02
  incredible
• 3:03
  experience
• 3:03
  that
• 3:04
  re
• 3:04
  engages
• 3:05
  everybody
• 3:05
  that
• 3:05
  has
• 3:06
  ever
• 3:06
  been
• 3:06
  through
• 3:06
  this
• 3:06
  program
• 3:07
  and
• 3:08
  get
• 3:08
  them
• 3:08
  to
• 3:08
  do
• 3:09
  this
• 3:09
  experience
• 3:10
  together,
• 3:10
  do
• 3:10
  something
• 3:11
  together
• 3:11
  that
• 3:12
  that's
• 3:12
  going
• 3:12
  to
• 3:12
  like
• 3:12
  have
• 3:13
  this
• 3:13
  amazing
• 3:13
  effect
• 3:15
  of
• 3:15
  people
• 3:15
  sharing,
• 3:16
  but
• 3:17
  only
• 3:17
  because
• 3:17
  they
• 3:17
  want
• 3:18
  to.
• 3:18
  So
• 3:19
  instead
• 3:19
  of
• 3:19
  saying
• 3:20
  how
• 3:20
  can
• 3:20
  I
• 3:21
  ask
• 3:21
  my
• 3:21
  members
• 3:22
  to
• 3:22
  share
• 3:22
  more
• 3:22
  testimonials?
• 3:23
  Or
• 3:23
  how
• 3:23
  can
• 3:23
  I
• 3:23
  ask.
• 3:24
  And
• 3:24
  I'm
• 3:24
  not
• 3:24
  saying
• 3:24
  don't
• 3:25
  ever
• 3:25
  ask
• 3:25
  for
• 3:25
  testimonials,
• 3:26
  okay?
• 3:26
  Like
• 3:26
  that,
• 3:27
  that
• 3:27
  is
• 3:27
  valuable
• 3:27
  and
• 3:28
  important.
• 3:28
  And
• 3:29
  I
• 3:29
  ask
• 3:29
  clients
• 3:29
  for
• 3:29
  testimonials
• 3:30
  all
• 3:30
  the
• 3:30
  time.
• 3:30
  I'm
• 3:31
  not
• 3:31
  knocking
• 3:31
  that.
• 3:32
  But
• 3:32
  asking
• 3:32
  them
• 3:33
  to
• 3:33
  share
• 3:33
  constantly
• 3:34
  on
• 3:34
  social
• 3:35
  about
• 3:35
  it,
• 3:35
  it
• 3:36
  just,
• 3:36
  it
• 3:37
  doesn't
• 3:37
  feel
• 3:37
  good.
• 3:37
  And
• 3:38
  people
• 3:38
  are
• 3:38
  like,
• 3:38
  well,
• 3:38
  why
• 3:38
  am
• 3:39
  I
• 3:39
  sharing?
• 3:39
  Like,
• 3:40
  what
• 3:40
  is
• 3:40
  in
• 3:40
  it
• 3:40
  for
• 3:41
  me?
• 3:41
  What
• 3:41
  is
• 3:41
  the
• 3:41
  value
• 3:41
  there?
• 3:42
  So
• 3:43
  instead
• 3:43
  of
• 3:43
  thinking
• 3:43
  about
• 3:44
  that,
• 3:44
  what
• 3:44
  I
• 3:44
  want
• 3:45
  everybody
• 3:46
  to
• 3:46
  sort
• 3:46
  of
• 3:46
  like
• 3:46
  pivot
• 3:47
  their
• 3:47
  mindset
• 3:47
  to
• 3:48
  is
• 3:48
  how
• 3:49
  can
• 3:49
  I
• 3:49
  create
• 3:50
  a
• 3:50
  value
• 3:51
  add
• 3:51
  experience
• 3:52
  for
• 3:53
  my
• 3:53
  members
• 3:54
  that
• 3:54
  is
• 3:54
  going
• 3:54
  to
• 3:55
  generate
• 3:55
  buzz
• 3:55
  on
• 3:56
  social
• 3:56
  that's
• 3:57
  going
• 3:57
  to
• 3:57
  create
• 3:57
  this
• 3:57
  flywheel
• 3:58
  and
• 3:59
  there's
• 3:59
  going
• 3:59
  to
• 3:59
  be
• 3:59
  like
• 4:00
  so
• 4:00
  much
• 4:00
  good
• 4:00
  and
• 4:01
  serendipity
• 4:01
  in
• 4:02
  this
• 4:02
  experience
• 4:02
  that
• 4:03
  the
• 4:03
  members
• 4:03
  are
• 4:03
  going
• 4:03
  to
• 4:04
  get
• 4:04
  so
• 4:04
  much
• 4:04
  value
• 4:06
  that
• 4:06
  they
• 4:06
  don't
• 4:06
  even
• 4:06
  notice
• 4:07
  that
• 4:07
  like
• 4:07
  it's
• 4:08
  driving
• 4:08
  their
• 4:09
  marketing.
• 4:09
  Right.
• 4:10
  And
• 4:10
  even
• 4:10
  if
• 4:10
  they
• 4:10
  do,
• 4:11
  they're
• 4:11
  like
• 4:11
  grateful
• 4:12
  for
• 4:12
  it
• 4:12
  and
• 4:12
  excited
• 4:12
  about
• 4:13
  it.
• 4:13
  So
• 4:14
  if
• 4:14
  you've
• 4:14
  been
• 4:14
  around
• 4:14
  for
• 4:14
  a
• 4:15
  minute,
• 4:15
  you've
• 4:15
  heard
• 4:15
  me
• 4:15
  talk
• 4:15
  about
• 4:16
  the
• 4:16
  program
• 4:16
  Beyond
• 4:17
  Connection,
• 4:17
  which
• 4:17
  is
• 4:17
  Keith
• 4:18
  Ferrazi's
• 4:18
  program.
• 4:19
  He
• 4:19
  wrote
• 4:19
  the
• 4:19
  book
• 4:20
  Never
• 4:20
  Eat
• 4:20
  Alone,
• 4:21
  and
• 4:21
  we
• 4:22
  run
• 4:22
  the
• 4:22
  day
• 4:22
  to
• 4:22
  day
• 4:22
  ops
• 4:23
  of
• 4:23
  his
• 4:24
  program,
• 4:24
  which
• 4:24
  is
• 4:24
  an
• 4:25
  eight
• 4:25
  week
• 4:25
  program
• 4:25
  that
• 4:25
  runs
• 4:26
  every
• 4:27
  few
• 4:27
  months.
• 4:28
  So
• 4:28
  we're
• 4:29
  filling
• 4:29
  our
• 4:29
  next
• 4:29
  cohort,
• 4:30
  like
• 4:30
  I
• 4:30
  mentioned,
• 4:30
  and
• 4:31
  we're
• 4:31
  looking
• 4:31
  at
• 4:31
  like,
• 4:32
  how
• 4:32
  do
• 4:32
  we
• 4:32
  also
• 4:33
  re
• 4:33
  engage
• 4:34
  our
• 4:34
  members
• 4:35
  that,
• 4:37
  you
• 4:37
  know,
• 4:37
  took
• 4:37
  the
• 4:37
  program
• 4:38
  a
• 4:38
  while
• 4:38
  ago?
• 4:38
  So
• 4:39
  we're
• 4:39
  currently
• 4:39
  running
• 4:40
  the
• 4:40
  seventh
• 4:40
  cohort
• 4:41
  and
• 4:42
  we
• 4:42
  wanted
• 4:43
  to
• 4:43
  re
• 4:43
  engage
• 4:43
  people
• 4:44
  that
• 4:45
  were
• 4:45
  part
• 4:45
  of
• 4:45
  cohort
• 4:46
  1,
• 4:46
  2,
• 4:46
  3,
• 4:46
  4,
• 4:47
  right.
• 4:47
  And
• 4:48
  they're
• 4:48
  actually
• 4:48
  pretty
• 4:49
  active
• 4:49
  in
• 4:49
  the
• 4:49
  community.
• 4:50
  We've
• 4:50
  done
• 4:50
  a
• 4:50
  lot
• 4:50
  of
• 4:51
  work
• 4:51
  to
• 4:51
  keep
• 4:51
  the
• 4:52
  engagement
• 4:52
  up,
• 4:53
  but
• 4:53
  we
• 4:53
  wanted
• 4:54
  to
• 4:55
  provide
• 4:55
  some
• 4:55
  sort
• 4:55
  of
• 4:56
  exciting
• 4:56
  experience
• 4:57
  beyond
• 4:58
  just
• 4:58
  like
• 4:58
  the
• 4:58
  workshops
• 4:59
  and
• 4:59
  calls
• 5:00
  that
• 5:00
  we
• 5:00
  do
• 5:00
  in
• 5:00
  the
• 5:01
  community.
• 5:01
  We
• 5:01
  wanted
• 5:02
  to
• 5:02
  really
• 5:02
  like
• 5:02
  bring
• 5:03
  people
• 5:03
  together
• 5:03
  again.
• 5:04
  So
• 5:04
  we
• 5:05
  decided
• 5:05
  to
• 5:05
  run
• 5:05
  a
• 5:06
  10
• 5:06
  day
• 5:06
  connection
• 5:07
  challenge.
• 5:07
  So
• 5:08
  this
• 5:08
  entire
• 5:08
  program
• 5:08
  is
• 5:09
  about
• 5:09
  building
• 5:09
  more
• 5:10
  connection,
• 5:10
  meaningful
• 5:11
  relationships
• 5:12
  in
• 5:12
  your
• 5:12
  life.
• 5:12
  So
• 5:13
  connection
• 5:13
  is
• 5:13
  like
• 5:13
  the
• 5:14
  whole
• 5:14
  purpose.
• 5:14
  Right.
• 5:14
  And
• 5:15
  so
• 5:15
  people
• 5:15
  will
• 5:15
  be
• 5:16
  really
• 5:16
  excited
• 5:16
  about
• 5:16
  this
• 5:17
  10
• 5:17
  day
• 5:17
  connection
• 5:18
  challenge.
• 5:18
  So
• 5:19
  what
• 5:19
  we
• 5:19
  did
• 5:19
  is
• 5:19
  we
• 5:20
  said
• 5:20
  for
• 5:20
  five
• 5:21
  days
• 5:22
  we
• 5:22
  are
• 5:22
  going
• 5:22
  to
• 5:23
  do
• 5:23
  a
• 5:24
  reflection
• 5:24
  exercise
• 5:25
  and
• 5:26
  we're
• 5:26
  going
• 5:26
  to
• 5:27
  post
• 5:27
  it
• 5:27
  on
• 5:27
  LinkedIn
• 5:28
  and
• 5:29
  you're
• 5:29
  going
• 5:29
  to
• 5:29
  make
• 5:30
  two
• 5:30
  connections
• 5:31
  per
• 5:31
  day,
• 5:31
  like
• 5:31
  that's
• 5:32
  it.
• 5:32
  So
• 5:32
  we're
• 5:33
  asking
• 5:33
  members
• 5:33
  to
• 5:33
  reflect
• 5:34
  on
• 5:34
  a
• 5:34
  prompt,
• 5:34
  we're
• 5:35
  providing
• 5:35
  them
• 5:36
  post
• 5:36
  on
• 5:36
  LinkedIn
• 5:37
  and
• 5:37
  we're
• 5:37
  encouraging
• 5:38
  them
• 5:38
  to
• 5:38
  make
• 5:38
  two
• 5:38
  connections
• 5:39
  every
• 5:39
  day.
• 5:40
  So
• 5:40
  we
• 5:41
  ran
• 5:41
  a
• 5:41
  kickoff
• 5:41
  call
• 5:42
  to
• 5:42
  kick
• 5:42
  this
• 5:42
  off.
• 5:42
  And
• 5:43
  by
• 5:43
  the
• 5:43
  way,
• 5:43
  we
• 5:43
  had
• 5:44
  75
• 5:44
  people
• 5:45
  decide
• 5:45
  to
• 5:46
  participate.
• 5:46
  We
• 5:46
  announced
• 5:47
  it
• 5:47
  less
• 5:47
  than
• 5:47
  a
• 5:48
  week
• 5:48
  before
• 5:48
  we
• 5:48
  started
• 5:49
  because
• 5:49
  we
• 5:49
  decided
• 5:50
  to
• 5:50
  move
• 5:50
  quickly
• 5:50
  on
• 5:51
  this
• 5:51
  and
• 5:52
  experiment
• 5:52
  with
• 5:52
  it.
• 5:53
  And
• 5:54
  that's
• 5:54
  like
• 5:55
  almost
• 5:55
  a
• 5:55
  sixth
• 5:56
  of
• 5:56
  the
• 5:56
  community
• 5:56
  that
• 5:57
  joined
• 5:58
  in
• 5:58
  the
• 5:58
  past
• 5:58
  year
• 5:58
  and
• 5:59
  a
• 5:59
  half.
• 5:59
  And
• 6:00
  so
• 6:00
  we're
• 6:00
  really
• 6:01
  engaging
• 6:01
  a
• 6:01
  lot
• 6:01
  of
• 6:02
  people
• 6:02
  and
• 6:02
  there's
• 6:02
  people
• 6:02
  from
• 6:03
  every
• 6:03
  single
• 6:03
  cohort
• 6:03
  that
• 6:04
  are
• 6:04
  participating.
• 6:05
  So
• 6:05
  Danielle,
• 6:06
  my
• 6:06
  teammate
• 6:06
  and
• 6:07
  I,
• 6:07
  we
• 6:07
  ran
• 6:07
  this
• 6:07
  kickoff
• 6:08
  call
• 6:09
  and
• 6:09
  on
• 6:09
  the
• 6:09
  kickoff
• 6:10
  call,
• 6:10
  people
• 6:10
  were
• 6:11
  skeptical
• 6:12
  because
• 6:12
  they,
• 6:12
  you
• 6:12
  know,
• 6:13
  get
• 6:13
  asked
• 6:13
  a
• 6:13
  lot
• 6:13
  to
• 6:13
  share
• 6:14
  on
• 6:14
  social
• 6:14
  about
• 6:14
  this
• 6:15
  program
• 6:15
  and
• 6:15
  they
• 6:15
  said,
• 6:15
  you
• 6:16
  know
• 6:16
  what,
• 6:16
  what's
• 6:16
  the
• 6:16
  business
• 6:17
  opportunity
• 6:17
  here?
• 6:17
  Obviously,
• 6:18
  like,
• 6:18
  you
• 6:18
  guys
• 6:18
  are
• 6:18
  trying
• 6:19
  to
• 6:19
  get
• 6:19
  more
• 6:19
  signups.
• 6:20
  And
• 6:20
  I
• 6:20
  was
• 6:20
  like,
• 6:20
  look,
• 6:21
  do
• 6:21
  we
• 6:21
  want
• 6:22
  more
• 6:22
  members
• 6:22
  talking
• 6:23
  about
• 6:23
  the
• 6:23
  community
• 6:23
  on
• 6:23
  social
• 6:24
  media?
• 6:24
  Yes,
• 6:24
  of
• 6:24
  course.
• 6:25
  But
• 6:25
  more
• 6:25
  importantly,
• 6:26
  we
• 6:27
  want
• 6:27
  you
• 6:27
  guys
• 6:27
  to
• 6:28
  come
• 6:28
  together
• 6:28
  to
• 6:28
  reconne,
• 6:29
  to
• 6:30
  engage
• 6:30
  those
• 6:30
  that
• 6:30
  haven't
• 6:31
  jumped
• 6:31
  in
• 6:31
  in
• 6:31
  months.
• 6:31
  And
• 6:31
  we
• 6:32
  want
• 6:32
  you
• 6:32
  to
• 6:32
  experience
• 6:33
  the
• 6:33
  serendipity
• 6:34
  of
• 6:35
  putting
• 6:35
  yourself
• 6:35
  out
• 6:36
  there
• 6:36
  five
• 6:36
  days
• 6:36
  in
• 6:36
  a
• 6:37
  row.
• 6:37
  Because
• 6:37
  so
• 6:38
  many
• 6:38
  of
• 6:38
  our
• 6:39
  community
• 6:39
  members
• 6:39
  are
• 6:39
  trying
• 6:40
  to
• 6:41
  create
• 6:41
  LinkedIn
• 6:42
  presences,
• 6:42
  having
• 6:43
  more
• 6:43
  connection
• 6:44
  in
• 6:44
  their
• 6:44
  life,
• 6:45
  but
• 6:45
  they're
• 6:45
  not
• 6:46
  putting
• 6:46
  themselves
• 6:46
  out
• 6:47
  there.
• 6:47
  And
• 6:47
  so
• 6:47
  we
• 6:48
  created
• 6:48
  this
• 6:49
  container
• 6:49
  to
• 6:49
  do
• 6:50
  so.
• 6:50
  And
• 6:50
  we're
• 6:50
  not
• 6:51
  saying
• 6:51
  like
• 6:52
  post
• 6:52
  on
• 6:53
  LinkedIn
• 6:53
  about
• 6:53
  what
• 6:54
  Beyond
• 6:54
  Connections
• 6:55
  meant
• 6:55
  to
• 6:55
  you,
• 6:55
  but
• 6:55
  we're
• 6:56
  asking
• 6:56
  them
• 6:56
  to
• 6:56
  reflect
• 6:57
  on
• 6:57
  some
• 6:57
  of
• 6:57
  the
• 6:58
  lessons
• 6:58
  they
• 6:58
  learned
• 6:58
  in
• 6:59
  our
• 6:59
  program
• 6:59
  and,
• 7:00
  and
• 7:00
  then
• 7:00
  apply
• 7:00
  those
• 7:01
  and
• 7:01
  share
• 7:01
  those
• 7:01
  stories
• 7:02
  on
• 7:02
  social.
• 7:03
  What
• 7:04
  I
• 7:04
  love
• 7:04
  about
• 7:04
  this
• 7:04
  is
• 7:05
  that
• 7:05
  we're
• 7:06
  really
• 7:06
  asking
• 7:06
  people
• 7:06
  to
• 7:06
  step
• 7:07
  outside
• 7:07
  their
• 7:07
  comfort
• 7:08
  zones.
• 7:08
  We're
• 7:08
  giving
• 7:08
  them
• 7:09
  like
• 7:09
  five
• 7:09
  days
• 7:09
  of
• 7:10
  focused
• 7:10
  energy
• 7:11
  that
• 7:12
  is
• 7:12
  going
• 7:12
  to
• 7:12
  provide
• 7:13
  this
• 7:13
  positive
• 7:13
  experience
• 7:14
  in
• 7:14
  their
• 7:14
  life,
• 7:15
  their
• 7:15
  career
• 7:15
  and
• 7:15
  their
• 7:15
  business.
• 7:16
  Especially
• 7:16
  if
• 7:16
  they're
• 7:16
  bought
• 7:17
  in,
• 7:17
  right?
• 7:17
  Like
• 7:17
  if
• 7:17
  they
• 7:17
  joined
• 7:18
  this
• 7:18
  challenge
• 7:18
  and
• 7:19
  they're
• 7:19
  excited
• 7:19
  for
• 7:19
  it,
• 7:20
  they're
• 7:20
  doing
• 7:20
  it
• 7:20
  alongside
• 7:21
  each
• 7:21
  other,
• 7:21
  they're
• 7:21
  engaging
• 7:22
  with
• 7:22
  each
• 7:22
  other,
• 7:22
  they're
• 7:23
  making
• 7:23
  connections.
• 7:24
  And
• 7:24
  at
• 7:24
  the
• 7:24
  end
• 7:24
  of
• 7:25
  this
• 7:25
  week,
• 7:25
  in
• 7:25
  a
• 7:26
  program
• 7:26
  and
• 7:26
  a
• 7:26
  community
• 7:27
  where
• 7:27
  they're
• 7:27
  trying
• 7:27
  to
• 7:27
  build
• 7:28
  more
• 7:28
  connection
• 7:28
  in
• 7:28
  their
• 7:28
  life,
• 7:29
  they
• 7:29
  have
• 7:30
  made
• 7:30
  a
• 7:30
  conscious
• 7:30
  effort
• 7:31
  to
• 7:31
  make
• 7:31
  10
• 7:31
  connections
• 7:32
  in
• 7:32
  one
• 7:32
  week,
• 7:32
  which
• 7:33
  is
• 7:33
  incredible.
• 7:34
  So
• 7:34
  all
• 7:34
  of
• 7:34
  this
• 7:35
  to
• 7:35
  say
• 7:35
  I
• 7:35
  wholeheartedly
• 7:36
  believe
• 7:37
  when
• 7:37
  you
• 7:37
  focus
• 7:37
  on
• 7:38
  providing
• 7:38
  an
• 7:39
  incredible
• 7:40
  experience
• 7:40
  for
• 7:41
  your
• 7:41
  current
• 7:41
  members
• 7:42
  and
• 7:42
  you
• 7:42
  create
• 7:43
  value
• 7:43
  driven
• 7:44
  engagement,
• 7:45
  you
• 7:45
  create
• 7:46
  an
• 7:46
  experience
• 7:47
  that
• 7:47
  fosters
• 7:48
  this
• 7:48
  kind
• 7:48
  of
• 7:49
  like
• 7:49
  word
• 7:49
  of
• 7:49
  mouth
• 7:50
  growth,
• 7:51
  then
• 7:51
  you're
• 7:52
  going
• 7:52
  to
• 7:52
  number
• 7:52
  one,
• 7:53
  that's
• 7:53
  going
• 7:53
  to
• 7:53
  lead
• 7:53
  to
• 7:54
  great
• 7:54
  retention
• 7:54
  because
• 7:55
  you're
• 7:55
  keeping
• 7:55
  people
• 7:55
  engaged
• 7:56
  that
• 7:56
  could
• 7:56
  have,
• 7:57
  you
• 7:57
  know,
• 7:57
  been
• 7:57
  disengaged
• 7:58
  and
• 7:58
  now
• 7:58
  they're
• 7:58
  coming
• 7:58
  back
• 7:59
  in
• 8:00
  and
• 8:00
  it's
• 8:01
  going
• 8:01
  to
• 8:01
  lead
• 8:01
  to
• 8:02
  the
• 8:02
  growth
• 8:02
  that
• 8:02
  you
• 8:03
  want.
• 8:04
  Sometimes
• 8:05
  the
• 8:05
  best
• 8:05
  thing
• 8:06
  you
• 8:06
  can
• 8:06
  do
• 8:06
  for
• 8:07
  growth
• 8:07
  is
• 8:07
  to
• 8:08
  just
• 8:08
  provide
• 8:09
  an
• 8:09
  incredible
• 8:10
  experience
• 8:10
  to
• 8:10
  the
• 8:10
  people
• 8:11
  that
• 8:11
  already
• 8:11
  paid
• 8:11
  you.
• 8:12
  Okay,
• 8:13
  that's
• 8:13
  it
• 8:13
  for
• 8:13
  today.
• 8:13
  If
• 8:14
  you
• 8:14
  want
• 8:14
  to
• 8:14
  create
• 8:14
  more
• 8:15
  buzz
• 8:16
  online
• 8:16
  for
• 8:17
  your
• 8:17
  community
• 8:17
  members
• 8:18
  and
• 8:18
  you
• 8:18
  haven't
• 8:19
  done
• 8:19
  anything
• 8:19
  to
• 8:19
  like,
• 8:20
  bring
• 8:20
  them
• 8:20
  together
• 8:20
  in
• 8:20
  a
• 8:21
  new
• 8:21
  and
• 8:21
  unique
• 8:22
  way
• 8:22
  in
• 8:22
  a
• 8:22
  while,
• 8:23
  think
• 8:23
  about
• 8:23
  hosting
• 8:24
  a
• 8:24
  challenge.
• 8:24
  It's
• 8:24
  a
• 8:25
  great
• 8:25
  way
• 8:25
  to
• 8:26
  engage
• 8:26
  people
• 8:26
  that
• 8:27
  have
• 8:27
  disengaged.
• 8:27
  Um,
• 8:28
  it's
• 8:28
  one
• 8:28
  of
• 8:28
  my
• 8:28
  favorite
• 8:29
  favorite
• 8:29
  re
• 8:29
  engagement
• 8:30
  strategies
• 8:31
  and
• 8:31
  annual
• 8:32
  memberships.
• 8:32
  Like,
• 8:32
  I
• 8:33
  love
• 8:33
  like
• 8:33
  a
• 8:33
  quarterly
• 8:34
  challenge,
• 8:34
  so
• 8:35
  give
• 8:35
  it
• 8:35
  a
• 8:35
  shot.
• 8:35
  It
• 8:36
  doesn't
• 8:36
  have
• 8:36
  to
• 8:36
  be
• 8:37
  10
• 8:37
  days,
• 8:37
  5
• 8:37
  days,
• 8:38
  20
• 8:38
  days,
• 8:38
  like,
• 8:39
  you
• 8:39
  know,
• 8:39
  even
• 8:39
  try
• 8:40
  a
• 8:40
  three
• 8:40
  day
• 8:40
  challenge.
• 8:41
  It
• 8:41
  can
• 8:41
  be
• 8:41
  a
• 8:41
  really
• 8:42
  great
• 8:42
  motivator
• 8:43
  to
• 8:43
  get
• 8:43
  your
• 8:43
  members
• 8:44
  jumping
• 8:44
  in
• 8:44
  and,
• 8:44
  and,
• 8:45
  you
• 8:45
  know,
• 8:46
  reconnecting
• 8:46
  and
• 8:47
  doing
• 8:47
  the
• 8:47
  work.
• 8:48
  All
• 8:48
  right,
• 8:48
  that's
• 8:49
  it
• 8:49
  for
• 8:49
  today.
• 8:49
  If
• 8:49
  you
• 8:50
  loved
• 8:50
  this
• 8:50
  episode,
• 8:51
  please,
• 8:51
  like
• 8:51
  and
• 8:52
  subscribe.
• 8:52
  Leave
• 8:52
  a
• 8:52
  review,
• 8:53
  share
• 8:53
  it
• 8:53
  with
• 8:53
  a
• 8:54
  friend,
• 8:54
  any
• 8:54
  of
• 8:54
  those
• 8:54
  things,
• 8:55
  it
• 8:55
  means
• 8:55
  the
• 8:55
  world
• 8:55
  to
• 8:56
  me.
• 8:56
  And
• 8:56
  I'll
• 8:56
  talk
• 8:56
  to
• 8:56
  you
• 8:56
  next
• 8:57
  time.