The new business impact of media relations, a podcast sponsored by MediaSource
There is a new proven process of pairing compelling stories with data-driven analytics to drive your business goals with media relations. Lisa Arledge Powell, CEO and founder of MediaSource, and Kena Lewis, AVP, public affairs & media relations at Orlando Health, share their vast wisdom on this topic from which all communicators can greatly benefit. They introduce new methods and tactics to drive business using media relations. They underscore the why and how of being truly strategic in your media outreach. And they share concrete examples of all this in action.
And better still, you can…
The skinny
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