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The art and science of custom-made typefaces for global brands - Eleni Beveratou
"I try to focus less on the new and more about what's unique for you as a brand - dig into their story, where they came from." - Eleni Beveratou
Dalton Maag creative director shares her journey from discovering graphic design through a Girl Scout poster to becoming a leading voice in typography. The conversation explores the evolution of brand typography, the importance of accessibility in type design, and the process of creating custom typefaces for global brands.
Eleni Beveratou discusses how her multicultural background influences her work and provides insights into the delicate balance…
The skinny
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