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The Art of Simplified Communication in Advisory Services · Advisory Secrets with Deb Halliday

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  Welcome
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  back
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  to
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  Advisory
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  Secrets
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  with
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  Deb
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  Halliday.
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  That's
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  me.
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  One
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  of
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  the
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  most
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  valuable
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  skills
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  an
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  advisor
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  can
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  develop
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  is
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  the
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  ability
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  to
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  communicate
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  complex
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  ideas
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  simply.
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  As
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  accountants
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  and
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  bookkeepers,
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  we
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  are
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  surrounded
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  by
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  technical
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  language,
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  financial
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  terms,
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  ratios,
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  reports,
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  and
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  frameworks.
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  And
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  while
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  these
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  are
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  important,
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  they
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  are
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  not
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  always
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  helpful
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  to
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  the
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  client,
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  because
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  most
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  business
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  owners
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  are
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  not
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  interested
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  in
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  the
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  technical
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  detail.
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  They
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  are
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  interested
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  in
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  what
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  it
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  means
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  for
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  their
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  business.
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  Clarity
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  is
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  what
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  creates
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  value,
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  not
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  complexity.
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  A
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  trusted
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  advisor
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  is
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  able
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  to
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  take
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  something
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  complicated
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  and
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  make
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  it
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  easy
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  to
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  understand
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  not
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  by
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  simplifying
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  the
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  numbers
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  themselves,
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  but
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  by
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  simplifying
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  the
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  explanation.
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  For
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  example,
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  instead
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  of
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  talking
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  about
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  margins
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  and
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  percentages
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  in
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  isolation,
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  we
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  might
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  explain
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  how
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  those
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  numbers
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  affect
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  cash
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  in
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  the
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  business.
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  Instead
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  of
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  presenting
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  a
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  full
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  report,
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  we
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  might
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  focus
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  on
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  the
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  two
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  or
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  three
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  things
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  that
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  really
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  matter
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  right
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  now.
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  This
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  is
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  where
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  communication
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  becomes
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  a
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  skill
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  because
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  it
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  requires
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  us
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  to
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  step
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  into
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  the
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  client's
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  world
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  to
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  think
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  about
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  what
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  they
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  need
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  to
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  know
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  rather
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  than
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  what
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  we
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  want
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  to
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  say.
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  It
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  also
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  requires
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  discipline
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  because
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  it
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  is
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  easy
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  to
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  share
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  too
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  much
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  information.
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  But
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  more
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  information
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  does
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  not
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  always
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  create
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  more
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  clarity.
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  In
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  fact,
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  it
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  often
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  creates
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  confusion.
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  Simple
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  communication
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  does
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  not
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  mean
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  dumbing
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  things
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  down.
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  It
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  means
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  being
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  intentional.
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  It
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  means
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  choosing
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  the
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  words,
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  the
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  examples,
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  and
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  the
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  explanations
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  that
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  will
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  have
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  the
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  greatest
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  impact.
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  And
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  when
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  we
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  communicate
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  in
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  this
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  way,
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  something
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  powerful
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  happens.
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  Clients
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  begin
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  to
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  understand
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  their
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  business
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  at
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  a
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  deeper
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  level.
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  They
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  feel
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  more
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  confident
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  in
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  their
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  decisions,
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  and
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  they
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  start
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  to
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  engage
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  more
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  actively
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  in
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  the
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  conversation
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  because
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  they
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  are
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  no
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  longer
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  trying
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  to
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  keep
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  up.
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  They
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  are
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  part
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  of
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  the
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  discussion.
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  And
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  that
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  is
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  where
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  advisory
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  becomes
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  collaborative.
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  That
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  is
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  where
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  real
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  value
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  is
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  created.
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  Next
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  time,
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  I'll
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  talk
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  about
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  leading
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  conversations
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  with
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  clients.