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Marketing the human side of metal manufacturing with Emily Wilkins
Emily Wilkins, founder of Marketing Metal, helps job shops, machine shops, metal fabricators, custom equipment builders, and other small manufacturing businesses build their brands and tell their stories. She returns for her second appearance on The Fabricator Podcast, and provides comprehensive marketing services, including website development, content creation, and social media management.
Wilkins emphasizes something she calls "Specific Human Optimization" (or SHO, similar to SEO strategy), which is the importance of authenticity and creating an emotional connection with customers through…
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