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Latest / Franchise Conversations with Fexingo: Buying, Running, and Scaling Franchise Businesses

How Franchisees Win with Voice Search Optimization

In episode 163 of Franchise Conversations, Lucas and Luna explore how franchisees can gain a competitive edge by optimizing for voice search. With smart speakers and virtual assistants becoming household staples, the way customers find local businesses is shifting. Lucas breaks down the specifics: why voice queries are longer and more conversational, how they differ from typed searches, and what it means for local SEO. He shares a concrete example of a multi-unit pizza franchise that saw a measurable lift in 'near me' traffic after adjusting its Google Business profiles and website…

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