Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How One-Click Upsells Boost Average Order Value
We dissect the mechanics of post-purchase upselling, focusing on how brands like Harry’s and Dollar Shave Club increased average order value by leveraging one-click checkout flows. Lucas breaks down why frictionless add-ons work better than traditional cart bundling, while Luna examines the psychological trigger of instant gratification versus delayed reward. We look at specific conversion rates from leading subscription retailers in September 2026 and discuss how to structure these offers without annoying your customer base. This episode moves beyond basic email retention to explore…
The skinny
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