What’s Trending: NASCAR Was So Far Ahead
Trending today: a sponsorship deal between the Big 12 and Monster Energy, giving Monster Energy naming rights to the Big 12’s football and basketball schedules. Aaron and Michael Koh (filling in for Victor) speculate on what that’s going to mean for other conferences like the ACC: what gaudy sponsor patches are going to show up on UNC jerseys in the coming years? (Also, Aaron and Michael complain about generic corporate names for sports stadiums, with one notable exception: Aaron’s got a soft spot for Detroit’s Comerica Park, for one very good reason.) Want to know…
The skinny
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