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MBS759 - Influence vs. Influencer Marketing: How to Harness Real Influence That Drives Meaningful Impact
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When you hear the word 'influence,' who do you think of? The person on LinkedIn with 100k followers? The SaaS company that hires a thought leader to advocate for their product?
People can be 'influencers' without necessarily having real 'influence.' In the context of B2B, brands (and their leaders) who have influence focus on elevating others, rather than themselves.
In his book, “Secrets of Influence,” Matt Brown dives into the heart of what influence truly means, highlighting that real influence isn't about vanity metrics but meaningful impact.
In this episode of Closing…
The skinny
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