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The Implications Of Shopify's Bold Move to Block AI Shopping Bots | Fast Five Shorts · Omni Talk Retail

• 0:00
  Shopify
• 0:00
  is
• 0:01
  setting
• 0:01
  boundaries
• 0:01
  for
• 0:02
  AI
• 0:02
  agents
• 0:02
  on
• 0:02
  its
• 0:03
  merchant
• 0:03
  sites.
• 0:03
  According
• 0:03
  to
• 0:04
  modern
• 0:04
  retail,
• 0:04
  Shopify
• 0:05
  is
• 0:05
  drawing
• 0:05
  a
• 0:05
  line
• 0:06
  in
• 0:06
  the
• 0:06
  sand
• 0:06
  on
• 0:06
  agentic
• 0:07
  AI,
• 0:08
  the
• 0:08
  type
• 0:08
  of
• 0:08
  bots
• 0:09
  that
• 0:09
  autonomously
• 0:10
  complete
• 0:10
  tasks
• 0:11
  on
• 0:11
  their
• 0:11
  own
• 0:11
  without
• 0:12
  human
• 0:12
  inputs.
• 0:13
  With
• 0:13
  new
• 0:14
  language
• 0:14
  across
• 0:14
  merchant
• 0:15
  websites
• 0:15
  that
• 0:16
  appears
• 0:16
  aimed
• 0:16
  at
• 0:17
  blocking
• 0:17
  agentic
• 0:18
  AI
• 0:18
  systems,
• 0:19
  Shopify
• 0:20
  now
• 0:20
  includes
• 0:20
  a
• 0:20
  warning
• 0:21
  in
• 0:21
  their
• 0:21
  code
• 0:22
  that
• 0:22
  powers
• 0:22
  merchant
• 0:23
  storefronts,
• 0:23
  telling
• 0:24
  bots
• 0:24
  what
• 0:24
  they
• 0:24
  can
• 0:24
  and
• 0:25
  can't
• 0:25
  do
• 0:25
  do.
• 0:26
  The
• 0:26
  message
• 0:26
  appears
• 0:27
  in
• 0:27
  each
• 0:27
  site's
• 0:28
  robots.
• 0:29
  Txt
• 0:29
  file,
• 0:30
  a
• 0:30
  standard
• 0:30
  tool
• 0:31
  websites
• 0:31
  use
• 0:31
  to
• 0:31
  give
• 0:32
  instructions
• 0:32
  to
• 0:32
  automated
• 0:33
  crawlers
• 0:33
  like
• 0:33
  search
• 0:34
  engines.
• 0:34
  The
• 0:35
  new
• 0:35
  line
• 0:35
  states,
• 0:36
  quote
• 0:36
  automated
• 0:37
  scraping
• 0:38
  buy
• 0:38
  for
• 0:38
  me
• 0:38
  agents
• 0:39
  or
• 0:39
  any
• 0:40
  end
• 0:40
  to
• 0:40
  end
• 0:41
  flow
• 0:41
  that
• 0:42
  completes
• 0:42
  payment
• 0:43
  without
• 0:43
  a
• 0:43
  final
• 0:44
  review
• 0:44
  step
• 0:44
  is
• 0:45
  not
• 0:45
  permitted.
• 0:46
  End
• 0:46
  quote.
• 0:46
  The
• 0:47
  move,
• 0:47
  however,
• 0:47
  is
• 0:47
  not
• 0:48
  likely
• 0:48
  an
• 0:48
  outright
• 0:49
  rejection
• 0:49
  of
• 0:49
  a
• 0:49
  gentic
• 0:50
  AI.
• 0:50
  The
• 0:50
  language
• 0:51
  direct.
• 0:52
  The
• 0:52
  added
• 0:52
  language
• 0:52
  directs
• 0:53
  legitimate
• 0:54
  integrators
• 0:54
  to
• 0:55
  use
• 0:55
  its
• 0:55
  official
• 0:56
  checkout
• 0:56
  kit.
• 0:57
  In
• 0:57
  other
• 0:57
  words,
• 0:57
  the
• 0:58
  change
• 0:58
  shows
• 0:58
  Shopify
• 0:59
  is
• 0:59
  thinking
• 0:59
  ahead,
• 1:00
  drawing
• 1:00
  early
• 1:00
  boundaries
• 1:01
  between
• 1:01
  controlled
• 1:02
  integration
• 1:02
  and
• 1:02
  unregulated
• 1:03
  automation.
• 1:04
  Shopify
• 1:05
  merchants
• 1:05
  could
• 1:05
  theoretically
• 1:06
  override
• 1:07
  the
• 1:07
  robots.
• 1:08
  Txt
• 1:08
  file
• 1:09
  as
• 1:09
  Shopify
• 1:10
  is
• 1:10
  a
• 1:10
  content
• 1:11
  management
• 1:12
  system.
• 1:12
  In
• 1:12
  other
• 1:13
  words,
• 1:13
  the
• 1:13
  change
• 1:13
  shows
• 1:14
  Shopify
• 1:14
  is
• 1:14
  thinking
• 1:15
  ahead,
• 1:15
  drawing
• 1:15
  early
• 1:15
  boundaries
• 1:16
  between
• 1:16
  controlled
• 1:17
  integration
• 1:17
  and
• 1:18
  unregulated
• 1:18
  automation.
• 1:19
  But
• 1:19
  the
• 1:20
  default
• 1:20
  setting
• 1:21
  suggests
• 1:21
  the
• 1:21
  platform
• 1:21
  is
• 1:22
  trying
• 1:22
  to
• 1:22
  protect
• 1:22
  its
• 1:23
  ecosystem
• 1:23
  by
• 1:24
  discouraging
• 1:25
  unauthorized
• 1:26
  AI
• 1:26
  scraping
• 1:27
  and
• 1:27
  checkout
• 1:27
  information.
• 1:28
  David,
• 1:30
  we're
• 1:30
  going
• 1:30
  to
• 1:30
  ask
• 1:30
  you
• 1:31
  a
• 1:31
  more
• 1:31
  top
• 1:31
  level
• 1:32
  question
• 1:32
  here.
• 1:32
  I
• 1:32
  won't
• 1:33
  ask
• 1:33
  you
• 1:33
  about
• 1:33
  robots
• 1:34
  text
• 1:34
  files,
• 1:35
  but
• 1:35
  are
• 1:36
  retail
• 1:36
  boardrooms
• 1:37
  giving
• 1:37
  enough
• 1:38
  attention
• 1:38
  to
• 1:38
  agentic
• 1:39
  AI,
• 1:39
  or
• 1:39
  is
• 1:40
  Shopify
• 1:40
  ahead
• 1:40
  of
• 1:41
  the
• 1:41
  curve
• 1:41
  and
• 1:41
  trying
• 1:41
  to
• 1:42
  curve
• 1:42
  AI
• 1:43
  bot
• 1:43
  activity
• 1:44
  on
• 1:44
  its
• 1:44
  properties?
• 1:47
  So
• 1:47
  a
• 1:47
  couple
• 1:47
  things
• 1:47
  here,
• 1:48
  Ann.
• 1:48
  One,
• 1:48
  I
• 1:49
  think
• 1:49
  this
• 1:49
  is
• 1:49
  the
• 1:49
  best
• 1:49
  news
• 1:50
  I
• 1:50
  have
• 1:50
  heard
• 1:50
  this
• 1:51
  year
• 1:51
  from
• 1:51
  a
• 1:52
  shop.
• 1:53
  Yeah,
• 1:54
  I'll
• 1:55
  tell
• 1:55
  you
• 1:55
  why,
• 1:55
  like
• 1:57
  if
• 1:58
  you
• 2:00
  try
• 2:00
  to
• 2:01
  book
• 2:01
  a
• 2:01
  reservation
• 2:02
  in
• 2:02
  New
• 2:03
  York
• 2:03
  City
• 2:03
  for
• 2:04
  any
• 2:04
  restaurant
• 2:05
  that's
• 2:05
  worth
• 2:05
  going
• 2:06
  to
• 2:06
  if
• 2:07
  you
• 2:07
  want
• 2:07
  the
• 2:08
  latest
• 2:08
  collab
• 2:09
  with
• 2:10
  Adidas
• 2:10
  and
• 2:10
  Bonner,
• 2:11
  or
• 2:11
  pick
• 2:12
  any
• 2:12
  collabs
• 2:12
  that
• 2:13
  are
• 2:13
  out
• 2:13
  when
• 2:13
  they
• 2:13
  drop,
• 2:14
  you
• 2:14
  want
• 2:14
  to
• 2:15
  try
• 2:15
  to
• 2:15
  buy
• 2:15
  concert
• 2:15
  tickets
• 2:16
  on
• 2:16
  the
• 2:17
  day
• 2:17
  of
• 2:17
  release,
• 2:17
  you
• 2:18
  can't
• 2:18
  do
• 2:18
  any
• 2:19
  of
• 2:19
  that
• 2:19
  anymore.
• 2:20
  As
• 2:20
  a
• 2:20
  person
• 2:21
  that
• 2:21
  is
• 2:21
  sitting
• 2:21
  in
• 2:21
  front
• 2:22
  of
• 2:22
  a
• 2:22
  computer
• 2:23
  and
• 2:23
  waiting
• 2:24
  for
• 2:24
  10am
• 2:25
  and
• 2:25
  then
• 2:25
  clicking.
• 2:26
  Right.
• 2:26
  It
• 2:26
  just
• 2:26
  doesn't
• 2:27
  happen.
• 2:27
  Right.
• 2:27
  Because
• 2:27
  all
• 2:28
  of
• 2:28
  the
• 2:28
  bots
• 2:28
  have
• 2:28
  completely
• 2:29
  taken
• 2:29
  over.
• 2:30
  So
• 2:30
  I
• 2:31
  actually
• 2:31
  think
• 2:31
  this
• 2:31
  brings
• 2:32
  some
• 2:32
  validity
• 2:33
  back
• 2:33
  to
• 2:34
  the
• 2:34
  online
• 2:34
  shopping
• 2:35
  experience
• 2:36
  and
• 2:37
  allows
• 2:37
  humans
• 2:38
  to
• 2:38
  participate,
• 2:39
  which
• 2:40
  I
• 2:40
  think
• 2:40
  is.
• 2:40
  Which
• 2:41
  is
• 2:41
  a
• 2:41
  great
• 2:41
  thing.
• 2:43
  To
• 2:43
  your
• 2:44
  broader
• 2:44
  question,
• 2:45
  I
• 2:45
  think
• 2:46
  boardrooms
• 2:47
  are
• 2:47
  starting
• 2:48
  to
• 2:48
  pay
• 2:48
  attention
• 2:49
  to
• 2:50
  agentic
• 2:50
  AI
• 2:51
  in
• 2:52
  a
• 2:52
  lot
• 2:52
  of
• 2:52
  different
• 2:53
  ways.
• 2:53
  Right.
• 2:54
  I
• 2:54
  think
• 2:54
  it's
• 2:55
  it's,
• 2:56
  it's
• 2:56
  very
• 2:56
  analogous
• 2:57
  to
• 2:57
  almost
• 2:57
  the
• 2:58
  outsourcing
• 2:59
  journey.
• 2:59
  Right.
• 2:59
  As
• 3:00
  like
• 3:00
  we,
• 3:00
  you
• 3:01
  know,
• 3:01
  there's
• 3:01
  the
• 3:01
  commodity
• 3:02
  stuff
• 3:02
  you
• 3:02
  can
• 3:02
  do
• 3:03
  with,
• 3:03
  with
• 3:03
  agentic
• 3:04
  AI
• 3:04
  of
• 3:05
  data
• 3:05
  aggregation
• 3:06
  and,
• 3:06
  and
• 3:07
  things
• 3:07
  like
• 3:07
  that
• 3:07
  and
• 3:08
  you
• 3:08
  know,
• 3:08
  and
• 3:09
  like
• 3:09
  automating
• 3:10
  certain
• 3:10
  things
• 3:10
  or
• 3:10
  eliminating
• 3:11
  certain
• 3:11
  things.
• 3:12
  I
• 3:12
  think
• 3:13
  it's
• 3:13
  really
• 3:13
  tip
• 3:13
  of
• 3:14
  spear
• 3:14
  stuff
• 3:15
  and
• 3:15
  very
• 3:15
  few
• 3:15
  people
• 3:16
  are
• 3:17
  doing
• 3:17
  really
• 3:18
  cool
• 3:19
  pricing,
• 3:19
  personalization,
• 3:22
  merchandising
• 3:23
  stuff
• 3:23
  yet
• 3:24
  because
• 3:25
  they
• 3:26
  a.
• 3:26
  The
• 3:27
  skill
• 3:27
  set
• 3:27
  is
• 3:28
  outrageously
• 3:29
  expensive
• 3:29
  to
• 3:30
  hire
• 3:30
  right
• 3:30
  now
• 3:31
  because
• 3:31
  there's
• 3:31
  not
• 3:31
  enough
• 3:32
  of
• 3:32
  it.
• 3:33
  So
• 3:33
  you're
• 3:34
  only
• 3:34
  seeing
• 3:34
  kind
• 3:34
  of
• 3:34
  the
• 3:34
  largest
• 3:35
  players
• 3:36
  primarily
• 3:37
  in
• 3:37
  the
• 3:37
  tech
• 3:37
  space
• 3:38
  that
• 3:38
  are
• 3:38
  kind
• 3:39
  of
• 3:39
  really
• 3:39
  pushing
• 3:39
  the
• 3:39
  envelope.
• 3:41
  I
• 3:41
  don't,
• 3:41
  I
• 3:41
  think
• 3:41
  retailers
• 3:42
  are
• 3:42
  a
• 3:42
  step
• 3:43
  or
• 3:43
  two
• 3:43
  behind
• 3:43
  the
• 3:44
  curve,
• 3:46
  but
• 3:47
  I
• 3:47
  think
• 3:47
  they're
• 3:47
  starting
• 3:48
  to
• 3:48
  realize
• 3:48
  that
• 3:49
  they
• 3:49
  are
• 3:49
  a
• 3:49
  step
• 3:49
  or
• 3:49
  two
• 3:50
  behind
• 3:50
  the
• 3:50
  curve.
• 3:51
  And
• 3:52
  the
• 3:52
  next
• 3:52
  couple
• 3:52
  years
• 3:53
  are
• 3:53
  going
• 3:53
  to
• 3:53
  be
• 3:53
  interesting
• 3:53
  to
• 3:54
  see
• 3:55
  A,
• 3:55
  the
• 3:55
  talent
• 3:56
  war
• 3:57
  and
• 3:57
  then
• 3:57
  B,
• 3:57
  how
• 3:58
  that
• 3:58
  talent
• 3:58
  is
• 3:58
  deployed
• 3:59
  to
• 3:59
  help
• 4:00
  retailers.
• 4:01
  Right.
• 4:01
  Well,
• 4:01
  certainly
• 4:02
  a
• 4:02
  reason
• 4:02
  I
• 4:03
  think,
• 4:03
  like
• 4:03
  you
• 4:03
  said,
• 4:03
  I
• 4:03
  thought
• 4:04
  this
• 4:04
  was
• 4:04
  one
• 4:04
  of
• 4:04
  the
• 4:05
  most
• 4:05
  intriguing
• 4:05
  stories
• 4:06
  that
• 4:06
  we
• 4:06
  had
• 4:07
  this
• 4:07
  week
• 4:07
  on
• 4:07
  the
• 4:08
  Fast
• 4:08
  five,
• 4:08
  but
• 4:09
  certainly
• 4:09
  something
• 4:09
  that,
• 4:10
  you
• 4:10
  know,
• 4:10
  is
• 4:10
  going
• 4:10
  to
• 4:10
  push
• 4:11
  hopefully
• 4:11
  more
• 4:11
  retailers
• 4:12
  to
• 4:12
  start
• 4:12
  putting
• 4:13
  more
• 4:13
  focus
• 4:13
  on
• 4:14
  this
• 4:15
  as
• 4:15
  a
• 4:15
  priority
• 4:16
  for
• 4:16
  them.
• 4:16
  Chad,
• 4:17
  where
• 4:17
  do
• 4:17
  you,
• 4:18
  where
• 4:18
  do
• 4:18
  you
• 4:18
  sit
• 4:18
  on
• 4:18
  this?
• 4:19
  Are
• 4:19
  you,
• 4:19
  are
• 4:19
  you
• 4:20
  feeling
• 4:20
  like
• 4:20
  this
• 4:20
  is
• 4:21
  being
• 4:21
  talked
• 4:22
  about
• 4:22
  enough
• 4:22
  in
• 4:23
  boardrooms
• 4:23
  that
• 4:23
  you're
• 4:24
  sitting
• 4:24
  in?
• 4:25
  Well,
• 4:25
  I
• 4:26
  think
• 4:26
  there's
• 4:26
  probably
• 4:27
  lots
• 4:27
  of
• 4:27
  talk
• 4:27
  in
• 4:28
  boardrooms
• 4:28
  about
• 4:29
  agentic
• 4:30
  AI,
• 4:30
  but
• 4:30
  maybe
• 4:31
  not
• 4:31
  from
• 4:31
  the,
• 4:34
  I
• 4:34
  don't
• 4:34
  know,
• 4:34
  kind
• 4:34
  of
• 4:35
  ethical
• 4:36
  or,
• 4:36
  you
• 4:36
  know,
• 4:37
  perspective
• 4:37
  that
• 4:37
  Shopify
• 4:38
  is
• 4:38
  coming
• 4:38
  at
• 4:38
  it.
• 4:39
  Right.
• 4:39
  So,
• 4:39
  you
• 4:40
  know,
• 4:40
  it's
• 4:40
  about
• 4:40
  commerce
• 4:41
  maximization
• 4:42
  and
• 4:42
  I
• 4:42
  do
• 4:42
  think
• 4:43
  Shopify
• 4:43
  is
• 4:44
  ahead
• 4:44
  of
• 4:44
  the
• 4:44
  curve.
• 4:44
  Curve
• 4:44
  in
• 4:45
  terms
• 4:45
  of
• 4:45
  thinking
• 4:45
  about
• 4:45
  that
• 4:46
  activity.
• 4:47
  Right.
• 4:47
  I
• 4:47
  mean
• 4:47
  this,
• 4:47
  this
• 4:48
  raises
• 4:49
  huge
• 4:50
  questions
• 4:50
  around
• 4:51
  enforceability
• 4:52
  and
• 4:52
  legal
• 4:53
  consent
• 4:53
  and
• 4:54
  E
• 4:54
  commerce.
• 4:54
  And
• 4:55
  personally,
• 4:56
  to
• 4:56
  me,
• 4:56
  I,
• 4:56
  I'm
• 4:57
  in
• 4:57
  all
• 4:57
  in
• 4:58
  favor
• 4:58
  for
• 4:58
  slow
• 4:59
  playing
• 4:59
  AI
• 5:00
  in
• 5:00
  places
• 5:00
  where
• 5:01
  AI
• 5:01
  decision
• 5:01
  making
• 5:02
  imposes
• 5:03
  risk.
• 5:03
  I
• 5:03
  mean,
• 5:03
  I,
• 5:04
  I
• 5:04
  love
• 5:04
  the
• 5:05
  idea
• 5:05
  of
• 5:05
  it.
• 5:05
  Right.
• 5:05
  I
• 5:05
  mean
• 5:06
  the
• 5:06
  consequences
• 5:07
  of
• 5:07
  allowing
• 5:08
  AI
• 5:08
  free
• 5:08
  reign
• 5:09
  to,
• 5:09
  you
• 5:10
  know,
• 5:10
  make
• 5:10
  mistakes
• 5:11
  or,
• 5:11
  you
• 5:12
  know,
• 5:12
  whatever
• 5:13
  the
• 5:13
  ramifications,
• 5:14
  like
• 5:14
  it
• 5:14
  can
• 5:14
  cost
• 5:14
  a
• 5:15
  lot
• 5:15
  of
• 5:15
  money
• 5:15
  at
• 5:15
  the
• 5:16
  very
• 5:16
  least,
• 5:16
  piss
• 5:16
  a
• 5:17
  lot
• 5:17
  of
• 5:17
  people
• 5:17
  off.
• 5:18
  So
• 5:18
  there
• 5:18
  is
• 5:18
  a
• 5:19
  spectrum
• 5:20
  in
• 5:20
  terms
• 5:20
  of,
• 5:20
  in
• 5:21
  its
• 5:21
  development
• 5:21
  how
• 5:22
  AI
• 5:22
  should
• 5:22
  be
• 5:22
  used
• 5:23
  in
• 5:23
  decision
• 5:24
  making.
• 5:24
  Right.
• 5:24
  And
• 5:25
  as
• 5:25
  David
• 5:26
  said,
• 5:26
  you
• 5:26
  know,
• 5:26
  the
• 5:26
  super
• 5:27
  repetitive,
• 5:27
  lower
• 5:28
  risk,
• 5:28
  quite
• 5:29
  frankly,
• 5:29
  if
• 5:29
  there's
• 5:29
  little
• 5:30
  for
• 5:30
  the
• 5:30
  human
• 5:30
  to
• 5:31
  add.
• 5:31
  Yeah,
• 5:32
  let
• 5:32
  AI
• 5:32
  run
• 5:33
  wild.
• 5:33
  Right.
• 5:33
  But
• 5:34
  in
• 5:34
  these
• 5:34
  cases
• 5:34
  where
• 5:35
  either
• 5:36
  AI
• 5:36
  can
• 5:36
  err
• 5:37
  or
• 5:38
  it
• 5:38
  provides
• 5:38
  an
• 5:39
  imbalance
• 5:39
  in
• 5:39
  the
• 5:40
  market.
• 5:41
  So
• 5:41
  either
• 5:41
  around
• 5:42
  what
• 5:42
  the
• 5:42
  AI
• 5:43
  will
• 5:43
  do,
• 5:43
  so
• 5:44
  it's
• 5:44
  a
• 5:44
  risk
• 5:44
  based
• 5:44
  decision
• 5:45
  or,
• 5:46
  you
• 5:46
  know,
• 5:46
  if
• 5:46
  there's
• 5:46
  something
• 5:46
  that
• 5:47
  a
• 5:47
  human
• 5:47
  can
• 5:48
  add
• 5:48
  to
• 5:48
  the
• 5:48
  decision
• 5:49
  or
• 5:49
  execution.
• 5:50
  So
• 5:50
  more
• 5:50
  of
• 5:50
  a
• 5:50
  value
• 5:51
  based
• 5:51
  decision.
• 5:51
  We
• 5:52
  need
• 5:52
  the
• 5:52
  human
• 5:52
  intervention
• 5:53
  at
• 5:53
  least
• 5:53
  until,
• 5:54
  you
• 5:54
  know,
• 5:55
  we're
• 5:55
  developed
• 5:55
  at
• 5:55
  that
• 5:55
  point.
• 5:56
  And
• 5:56
  Shopify
• 5:57
  is
• 5:57
  saying
• 5:58
  that's
• 5:58
  the
• 5:58
  case
• 5:58
  with
• 5:58
  agentic
• 5:59
  AI
• 5:59
  and
• 6:00
  frankly,
• 6:00
  I'm
• 6:00
  not
• 6:01
  going
• 6:01
  to
• 6:01
  push
• 6:01
  back
• 6:01
  on
• 6:01
  that.
• 6:02
  Yeah,
• 6:02
  I
• 6:03
  mean,
• 6:03
  I
• 6:03
  think
• 6:04
  you
• 6:04
  make
• 6:04
  a
• 6:04
  really
• 6:04
  good
• 6:05
  point,
• 6:05
  Chad.
• 6:05
  And
• 6:05
  I
• 6:05
  think
• 6:05
  it
• 6:06
  just
• 6:06
  re
• 6:06
  emphasizes
• 6:07
  how
• 6:07
  important
• 6:08
  this
• 6:08
  is
• 6:08
  because
• 6:09
  I
• 6:09
  think
• 6:09
  we,
• 6:10
  we
• 6:10
  have
• 6:10
  to
• 6:10
  all
• 6:11
  be
• 6:11
  agile
• 6:12
  and
• 6:12
  ready
• 6:13
  to
• 6:13
  react
• 6:14
  and
• 6:14
  adapt
• 6:15
  our
• 6:15
  businesses
• 6:16
  to,
• 6:17
  you
• 6:17
  know,
• 6:17
  to
• 6:18
  be,
• 6:18
  you
• 6:19
  know,
• 6:19
  in
• 6:19
  a
• 6:19
  position
• 6:20
  to
• 6:20
  change
• 6:20
  if
• 6:20
  we
• 6:20
  need
• 6:21
  to
• 6:21
  based
• 6:21
  on
• 6:21
  how
• 6:22
  search
• 6:22
  is
• 6:22
  going
• 6:22
  to
• 6:22
  be
• 6:23
  happening.
• 6:23
  I
• 6:23
  mean,
• 6:23
  I
• 6:23
  think
• 6:23
  we
• 6:24
  look
• 6:24
  at
• 6:24
  how
• 6:24
  Amazon
• 6:25
  was
• 6:25
  doing
• 6:25
  this,
• 6:26
  you
• 6:26
  know,
• 6:26
  you,
• 6:26
  you
• 6:27
  could
• 6:27
  shop
• 6:27
  aloe
• 6:28
  yoga
• 6:28
  and
• 6:28
  buy
• 6:28
  a
• 6:29
  bra
• 6:29
  on
• 6:29
  Amazon
• 6:30
  even
• 6:30
  though
• 6:30
  they
• 6:30
  weren't
• 6:31
  in
• 6:31
  the,
• 6:32
  in
• 6:32
  the
• 6:32
  Amazon
• 6:33
  marketplace.
• 6:33
  I
• 6:34
  think
• 6:34
  it's
• 6:34
  going
• 6:34
  to
• 6:35
  be
• 6:35
  really
• 6:35
  important
• 6:35
  for
• 6:36
  all
• 6:36
  brands,
• 6:37
  all
• 6:37
  retailers
• 6:38
  to,
• 6:38
  to
• 6:38
  focus
• 6:38
  on
• 6:39
  how
• 6:39
  this
• 6:39
  is
• 6:39
  going
• 6:39
  to
• 6:40
  continue
• 6:40
  to
• 6:40
  shift
• 6:40
  and
• 6:41
  then
• 6:41
  how
• 6:41
  search
• 6:41
  behavior
• 6:42
  is
• 6:42
  going
• 6:42
  to
• 6:42
  shift
• 6:42
  as
• 6:42
  a
• 6:43
  result.
• 6:43
  But
• 6:43
  Chris
• 6:44
  Walton,
• 6:44
  close
• 6:45
  us
• 6:45
  out.
• 6:46
  Oh
• 6:46
  my
• 6:46
  God.
• 6:46
  Yeah,
• 6:47
  I've
• 6:47
  got
• 6:47
  a
• 6:47
  lot
• 6:47
  of,
• 6:47
  a
• 6:48
  lot
• 6:48
  of
• 6:48
  thoughts
• 6:48
  on
• 6:48
  this
• 6:48
  one.
• 6:49
  I
• 6:49
  mean,
• 6:49
  I
• 6:49
  think,
• 6:49
  you
• 6:50
  know,
• 6:50
  if
• 6:50
  I
• 6:50
  look
• 6:51
  at,
• 6:51
  from
• 6:51
  the
• 6:51
  executive
• 6:52
  perspective,
• 6:52
  the
• 6:52
  first
• 6:52
  question
• 6:53
  I
• 6:53
  ask
• 6:53
  myself
• 6:53
  is
• 6:54
  why
• 6:54
  do
• 6:54
  we
• 6:55
  allow
• 6:55
  any
• 6:55
  of
• 6:55
  this?
• 6:56
  You
• 6:56
  know,
• 6:56
  why
• 6:56
  do
• 6:56
  we
• 6:57
  allow
• 6:57
  bots
• 6:57
  to
• 6:58
  come
• 6:58
  in
• 6:58
  and
• 6:58
  scrape
• 6:59
  pricing?
• 6:59
  Like
• 6:59
  if
• 6:59
  I'm
• 7:00
  Walmart,
• 7:00
  why
• 7:00
  do
• 7:00
  I
• 7:00
  want
• 7:00
  my
• 7:01
  pricing
• 7:01
  out
• 7:01
  in,
• 7:02
  in
• 7:02
  the,
• 7:02
  in
• 7:03
  the,
• 7:03
  in
• 7:03
  the
• 7:03
  Internet
• 7:04
  sphere?
• 7:04
  Like,
• 7:04
  why
• 7:05
  does
• 7:05
  that,
• 7:05
  why
• 7:05
  do
• 7:05
  we
• 7:05
  allow
• 7:05
  that
• 7:06
  to
• 7:06
  happen?
• 7:06
  And
• 7:06
  so
• 7:06
  then
• 7:06
  I
• 7:07
  start
• 7:07
  thinking
• 7:07
  about
• 7:07
  the
• 7:07
  lobby
• 7:08
  efforts
• 7:08
  across
• 7:08
  the
• 7:08
  retail
• 7:09
  industry
• 7:09
  and
• 7:09
  I'm
• 7:09
  like,
• 7:10
  you
• 7:10
  know,
• 7:10
  we're
• 7:10
  spending
• 7:10
  all
• 7:10
  this
• 7:10
  time
• 7:11
  lobbying
• 7:11
  for
• 7:11
  credit
• 7:11
  card
• 7:12
  processing
• 7:12
  fees.
• 7:12
  Why
• 7:12
  aren't
• 7:13
  we
• 7:13
  lobbying
• 7:13
  for
• 7:13
  regulation
• 7:14
  to,
• 7:15
  you
• 7:15
  know,
• 7:15
  limit
• 7:15
  bot
• 7:16
  activity
• 7:16
  or
• 7:16
  to
• 7:16
  control
• 7:17
  bot
• 7:17
  activity
• 7:17
  in
• 7:18
  some
• 7:18
  way,
• 7:18
  shape
• 7:18
  or
• 7:18
  form?
• 7:18
  So
• 7:19
  that's
• 7:19
  one
• 7:19
  question.
• 7:20
  But
• 7:20
  given
• 7:20
  that
• 7:20
  there's
• 7:21
  an
• 7:21
  absence
• 7:21
  of
• 7:21
  that,
• 7:22
  then
• 7:22
  the
• 7:22
  bigger
• 7:22
  question
• 7:22
  for
• 7:23
  me
• 7:23
  is
• 7:23
  how
• 7:24
  does
• 7:24
  what
• 7:24
  we're
• 7:24
  talking
• 7:24
  about
• 7:25
  evolve?
• 7:25
  And
• 7:26
  my
• 7:26
  gut
• 7:26
  tells
• 7:27
  me
• 7:27
  that
• 7:28
  the
• 7:28
  agentic
• 7:29
  AI
• 7:29
  platforms
• 7:30
  are
• 7:30
  going
• 7:30
  to
• 7:30
  start,
• 7:31
  it's
• 7:31
  going
• 7:31
  to
• 7:31
  become
• 7:31
  Marketplace
• 7:32
  2.0
• 7:33
  and
• 7:33
  those
• 7:33
  agentic
• 7:34
  AI
• 7:34
  platforms
• 7:35
  are
• 7:35
  going
• 7:35
  to
• 7:35
  get
• 7:35
  a
• 7:35
  cut
• 7:36
  of
• 7:36
  the
• 7:36
  revenue
• 7:37
  directed
• 7:38
  from
• 7:38
  those
• 7:38
  retailers
• 7:38
  that
• 7:39
  ultimately
• 7:39
  allow
• 7:39
  them
• 7:40
  to
• 7:40
  plug
• 7:40
  in
• 7:40
  simply
• 7:41
  and
• 7:41
  easily.
• 7:41
  It
• 7:42
  won't
• 7:42
  be
• 7:42
  everybody,
• 7:43
  but
• 7:43
  it's
• 7:43
  going
• 7:43
  to
• 7:43
  be
• 7:43
  some
• 7:44
  of
• 7:44
  them.
• 7:44
  And
• 7:45
  so
• 7:45
  the
• 7:45
  task
• 7:45
  list
• 7:46
  for
• 7:46
  me,
• 7:46
  if
• 7:46
  I'm
• 7:47
  a
• 7:47
  CEO
• 7:48
  or,
• 7:48
  you
• 7:48
  know,
• 7:48
  I'm
• 7:48
  in
• 7:48
  that
• 7:48
  boardroom
• 7:49
  trying
• 7:49
  to
• 7:50
  say
• 7:50
  how
• 7:50
  do
• 7:50
  I
• 7:50
  do
• 7:50
  this?
• 7:50
  Is
• 7:51
  I
• 7:51
  have
• 7:51
  to
• 7:51
  ask
• 7:52
  myself
• 7:52
  what
• 7:53
  am
• 7:53
  I
• 7:53
  okay
• 7:54
  with
• 7:54
  getting
• 7:54
  scraped?
• 7:55
  And
• 7:55
  what
• 7:55
  am
• 7:55
  I
• 7:55
  not
• 7:55
  okay
• 7:56
  with
• 7:56
  getting
• 7:56
  scraped?
• 7:57
  Like
• 7:57
  do
• 7:58
  I
• 7:58
  want
• 7:58
  agentic
• 7:58
  agents
• 7:59
  on
• 7:59
  my
• 7:59
  site
• 7:59
  checking
• 8:00
  out
• 8:00
  for
• 8:00
  someone
• 8:01
  without
• 8:01
  my,
• 8:02
  without
• 8:02
  that
• 8:02
  customer
• 8:03
  ever
• 8:03
  entering
• 8:03
  into
• 8:03
  my
• 8:04
  property?
• 8:04
  My,
• 8:05
  my
• 8:05
  guess
• 8:05
  is
• 8:05
  they,
• 8:06
  a
• 8:06
  lot
• 8:06
  of
• 8:06
  people
• 8:06
  probably
• 8:07
  don't.
• 8:07
  So
• 8:08
  then
• 8:08
  it
• 8:08
  comes
• 8:08
  down
• 8:08
  to
• 8:09
  what's
• 8:09
  it
• 8:09
  going
• 8:09
  to
• 8:10
  cost
• 8:10
  for
• 8:10
  me
• 8:11
  to
• 8:11
  prevent
• 8:11
  certain
• 8:11
  information
• 8:12
  from
• 8:12
  getting
• 8:12
  transmitted
• 8:13
  that
• 8:13
  way?
• 8:13
  I
• 8:14
  don't
• 8:14
  know
• 8:14
  the
• 8:14
  answer
• 8:14
  to
• 8:15
  that.
• 8:15
  I
• 8:15
  don't
• 8:15
  even
• 8:15
  know
• 8:15
  if
• 8:15
  it's
• 8:15
  even
• 8:16
  possible.
• 8:17
  But
• 8:17
  those
• 8:17
  are
• 8:17
  the
• 8:17
  discussions
• 8:18
  you've
• 8:18
  got
• 8:18
  to
• 8:18
  start
• 8:18
  outlining
• 8:19
  what
• 8:19
  are
• 8:19
  we
• 8:19
  okay
• 8:20
  with,
• 8:20
  what
• 8:20
  are
• 8:20
  we
• 8:20
  not
• 8:21
  and
• 8:21
  then
• 8:21
  go
• 8:21
  from
• 8:21
  there.
• 8:22
  In
• 8:22
  my
• 8:22
  opinion.
• 8:22
  Yeah,
• 8:23
  and
• 8:23
  not
• 8:23
  just
• 8:23
  the,
• 8:24
  the
• 8:24
  economic
• 8:24
  costs,
• 8:25
  but
• 8:25
  what
• 8:25
  are
• 8:25
  the
• 8:25
  costs
• 8:26
  if
• 8:26
  the
• 8:26
  customer
• 8:26
  can't
• 8:27
  purchase?
• 8:27
  Like
• 8:27
  are
• 8:28
  you
• 8:28
  going
• 8:28
  to
• 8:28
  see
• 8:28
  a
• 8:29
  reduction
• 8:29
  in
• 8:29
  shop
• 8:30
  in
• 8:30
  customers
• 8:31
  spend
• 8:31
  or
• 8:32
  awareness
• 8:32
  of
• 8:32
  your
• 8:32
  product
• 8:33
  if
• 8:33
  you're
• 8:33
  not
• 8:33
  allowing
• 8:34
  that
• 8:34
  activity
• 8:35
  too?
• 8:35
  You
• 8:35
  don't
• 8:35
  get
• 8:35
  the
• 8:36
  first
• 8:36
  party
• 8:36
  data,
• 8:36
  you
• 8:37
  don't
• 8:37
  get
• 8:37
  anything
• 8:37
  that
• 8:38
  you're
• 8:38
  used
• 8:38
  to
• 8:38
  getting.
• 8:38
  There's
• 8:39
  a
• 8:39
  lot
• 8:39
  of
• 8:39
  costs
• 8:40
  that
• 8:40
  come
• 8:40
  with
• 8:40
  allowing
• 8:41
  sites
• 8:42
  or
• 8:42
  bots
• 8:42
  to
• 8:42
  scrape
• 8:43
  you
• 8:43
  in
• 8:44
  ways
• 8:44
  that
• 8:44
  you're
• 8:44
  not
• 8:44
  ready
• 8:44
  for.