Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Nike Uses Price Skimming to Dominate Sneakers
We dissect Nike's aggressive price-skimming strategy in the running shoe market, analyzing how launching new models at premium prices allows the company to capture early adopters before eventually lowering costs to mass-market. With a focus on the Jordan Brand and recent performance footwear launches, we explore how this approach sustains high margins even as competition intensifies in September of two thousand twenty-six.
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