Latest / The Clark Howard Podcast
12.20.19 Retailers using secret consumer scores; Clark Stinks
Retailers now use third party data services to determine whether you get to return an item, regardless of their return policy. "Machine learning" big data companies are crunching data on us all different ways and issuing secret scores, very different from credit scores. The NYT reports on these outfits including Retail Equation, and one called Sift which analyzes 16,000 different factors on an individual to come up with a Sift score for sale. Clark has requested his data from one such company called Zeta Global. Many of these have operated in the shadows, only marketing to companies while…
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