$3 Billion to Zero: Who Killed Skylanders?
In 2011, Activision cracked the code that would print money for years: convince kids they needed to buy physical toys to unlock digital characters. Skylanders pioneered the "toys-to-life" genre, generating over $3 billion in its first three years and creating a new category that Disney, LEGO, and Nintendo would rush to copy. Then it all vanished. In this episode, hosts Brian Crowley and Eve Eden investigate the spectacular rise and mysterious fall of Skylanders with special guest Aiman Akhtar, founder of Fungisaurs. We'll examine how a revolutionary product experience turned into a cautionary…
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