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The Future of Ad Tech: Privacy-Savvy Strategies for Businesses
Darren Abernethy is a Shareholder in Greenberg Traurig's data, privacy, and cybersecurity practice. As an AdTech and data privacy attorney, he is licensed to practice law in California, New York, and Washington, DC. Darren holds seven IAPP Certified Information Privacy Professional, Manager, and Technologist certifications.
In this episode…
Talks about shifting away from third-party cookies is pushing companies to rethink their advertising strategies and adopt cookieless alternatives. As many companies explore other AdTech solutions like first-party data collection strategies, they need to…
The skinny
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