Why We Trademarked Our Brand (And Why You Should Too)
In this episode of The Skinstructors podcast, Morgan and Joely share the real story behind why they rebranded and officially trademarked their name—plus the hard lessons every esthetician, educator, and beauty entrepreneur needs to hear. After launching under a different name and receiving a message from an existing trademark holder, they were forced to pivot, rebrand, and rethink everything. What felt like a setback became the catalyst for building a stronger, legally protected brand. In this episode, they break down the trademark process in the U.S., why intellectual property protection…
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