Latest / Mini Scroll / MINI SCROLL: Poppi vending machines, Charli xcx's pledge, Chappell Roan stylist backlash + Amelia Dimoldenberg new boyfriend

Transcript

MINI SCROLL: Poppi vending machines, Charli xcx's pledge, Chappell Roan stylist backlash + Amelia Dimoldenberg new boyfriend · Mini Scroll

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  Hi everyone. Welcome to Mini Scroll, the
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  daily Internet culture podcast bringing you the biggest stories
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  from social media, the creator economy and the digital space
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  every Monday through Thursday. I'm your host, Lauren Meissner,
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  the founder of the youth digital media brand Centennial World.
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  Welcome back to Mini Scroll everyone.
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  Before I get started, I did want to say we have seen, we have
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  noticed that a lot of you guys are starting to recommend us in
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  different podcast threads on Reddit and it helps us so much.
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  So thank you guys so much for doing that for shouting us out.
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  I know there's a lot of people right now who are re evaluating
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  So it really helps when you guys recommend us.
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  So please keep it going. We always get asked like how you
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  guys can support us best and obviously leaving reviews,
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  Spotify ratings, Apple reviews, and also commenting on Reddit
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  when people ask for recommendations like those are
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  the best ways to support us right now.
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  All right, let's get in to the stories for today.
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  I have four stories for you guys and the first one I imagine will
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  be the only thing I talk about related to the Super Bowl, but
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  we will see. Unless something really crazy
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  happens tomorrow or today. I guess it's happening.
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  Like actually, I think it's happening right now.
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  I don't really know. I'm not a sports girlie and
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  honestly, I don't really care, but this is probably going to be
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  the only Super Bowl adjacent story that I have.
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  So Poppy is going viral yet again for their creative
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  influencer strategy this time around the Super Bowl.
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  So the soda brand particularly thrives in their strategy around
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  specific events like Coachella and now the Super Bowl.
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  As part of their Super Bowl influencer campaign this year,
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  they have been gifting creators with full-sized vending machines
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  filled with poppy delivered to their homes so that they can
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  host I guess, Super Bowl parties with their friends and have tons
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  of poppy available. As Caroline Albro writes for her
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  newsletter, Brand Baby Quote, I think that vending machines are
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  having a moment. Just this morning, good thinking
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  called out that Sephora is putting vending machines on
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  college campuses. Everyone in the comments is like
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  thank God my college campus doesn't have this or else I'd be
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  broke. Vending machines are a fun,
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  nostalgic, accessible way to bring your product directly to
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  the places you want it to be seen.
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  Instead of customers having to go to a store or purchase your
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  products, you can bring your products closer to your
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  customer, whether that be in their home or a university
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  bookstore. It's simple, but I think it
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  works. So this campaign though, it is
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  obviously very over the top and not seemingly sustainable at
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  all. I know there's a possibility
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  that they could be reusing these vending machines or donating
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  them after or something, but I just think in general, like the
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  time, energy, materials, all of that related to this activation
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  probably greatly outweighs the off chance of them like being
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  able to discard of this sustainably.
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  I do think that this activation proves that you can still have
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  this big viral moment around a cultural milestone without
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  actually having to be there. That's not saying that Poppy
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  didn't have to spend a ton of money on this activation.
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  They definitely did, but probably less than sending all
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  of these influencers to the Super Bowl.
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  So it's kind of cool how they brought the Super Bowl hype, the
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  idea of working with influencers and having this campaign kind of
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  like to their homes instead of having to be at the Super Bowl.
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  All right, the next story that I have for you guys is that Charli
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  XCX has pledged to artists access to healthcare alongside
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  Chapel Roan. On Saturday, Charli XCX joined
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  in Chapel Roan's pledge of $25,000 to up and coming artists
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  who were dropped by their labels to help them access healthcare.
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  Noah Khan also recently announced that he would pledge.
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  She wrote on Instagram stories. Hey Chapel Roan, I'm going to
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  match your 25K to support artists access to healthcare.
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  I saw Noah Khan music say he would do the same and so I
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  thought I'd follow suit. Your speech at the Grammys was
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  inspiring and thoughtful and from a genuine place of care.
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  Happy to help get the ball rolling too.
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  Money where mouth is XX. Noah Khan wrote something very
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  similar. He wrote.
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  Hey Chapel roan, I'm going to match your 25K to support
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  artists access to healthcare. I'm inspired by you, happy to
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  help get the ball rolling. Money where mouth is.
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  So all of this, like I said, comes after Chapel called out
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  record labels in her Grammy's speech for failing to provide a
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  livable wage and health care to emerging artists.
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  Chapel's speech sparked some criticism in the industry,
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  especially by a former ANR executive, Jeff Rabon.
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  He wrote an op-ed for The Hollywood Reporter, where he
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  called her. Chapel.
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  Groan said she was wildly misinformed and in my opinion he
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  was just like incredibly condescending to her throughout
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  the whole article. Chapel responded to his article
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  writing at Jeff Ribbon. Want to match ME25K to donate to
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  struggling dropped artists? My publicist is at Biz 3
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  publicity. Let's talk.
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  Mr. Ribbon, I love how in the article you said put your money
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  where your mouth is genius. Let's link and build together
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  and see if you can do the same. Halsey also defended Chapel
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  against Ribon's op-ed. She took to Instagram Stories to
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  call out The Hollywood Reporter for running the piece.
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  In general, she said, I hope you're embarrassed of the
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  absolute personal attack that you've ran and disguised as
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  critical journalism. This is so far beneath the
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  standard you should uphold as a publication.
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  Jeff Ribon's ranting, seething tantrum is loaded with
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  assumptions and accusations that generalize the experience of
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  every artist of that of the most successful.
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  Our industry is comprised of thousands of voices, is the
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  elite at the top of the class are not the example of a
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  monolithic experience for all artists.
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  If you want to profit off of someone else's art, that artist
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  should have the basic living means to feel safe enough to
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  create that art. Shame on you boot licking
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  behavior. OK so I love this.
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  However, this kind of leads into my next story because
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  unfortunately it feels slightly hypocritical of Chapel because
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  her stylist, Genesis Web, has responded to accusations that
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  she was requesting free labor from artists for Chapel's looks.
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  Off the back of Chapel's Grammy speech about paying artists a
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  livable wage, nail technician Holly Munez called out Chapel's
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  team for requesting a free nail set in exchange for tagging and
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  credit two days before her tour. So Holly wrote on Instagram.
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  I find it ironic that Chapel Roan called for livable wages
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  for artists at the Grammys but didn't want to pay for multiple
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  nail sets and giving only two days notice to create them.
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  That exposure would be payment. Strange.
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  Moral of the story, pay your artist their worth regardless.
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  Free nails are never free. We spend hours and hours on our
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  craft and exposure pays 0 bills. We deserve to be paid too,
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  that's for sure. As a nail girly myself, you guys
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  know I always have fun nail designs.
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  I go to a private nail artist and the time and care and money
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  and energy that goes into that, they deserve to get paid.
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  So Holly shared both screenshots and a screen recording of her
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  e-mail inbox showing the communication had come from
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  Genesis team. So Genesis has now responded to
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  this situation. She reposted a tile that she had
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  posted during like AQ and A at some point saying like this is a
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  good time to repost this or whatever.
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  Basically someone asked her for advice on getting into the
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  industry and she said work for free.
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  If you think that you are too good to work for free then you
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  will never realize what this is actually about about about.
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  I was willing to live in my car, I didn't care.
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  And then she followed it up saying hi everyone welcome to
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  the industry. Are you new here?
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  Seems so in this field people work harder than what they get
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  paid for because they believe in something.
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  Just because someone seems famous doesn't mean they have
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  ample amount of money to spend. You all would be floored if you
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  knew how much budget I had last year for projects.
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  If you don't work in the industry and don't understand
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  how it works then you probably shouldn't be speaking on
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  anything because you're uninformed.
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  You guys, it is so ironic that this Jeff man called Chapel
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  misinformed for calling out asking for artists to be paid
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  well or like a livable wage, not even necessarily well.
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  And then someone on her direct team is calling this nail artist
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  who was being asked to work for free by Chapel's team
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  uninformed. You definitely shouldn't be
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  harassing people on my team who by the way, were interning at
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  the time, meaning working that's right for free.
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  I'm sorry you missed your opportunity because you didn't
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  see the vision that other artists who worked with us did.
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  Enjoy your 5 seconds of feelings.
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  OK this response I cannot get around.
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  I cannot get around. First of all, this is surely not
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  the first time that they have asked for Contra and someone has
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  said no. I understand that Holly brought
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  it public, but she brought it public because of the hypocrisy
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  of Chapel speech. And I do want to say I
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  understand that Chapel fully might have no idea that her team
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  is asking for Contra like this. I mean, honestly, I don't even
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  know if you call this Contra because it's not like they said,
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  oh, we promise that. Let me, I guess they said
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  they'll tag, but like they didn't promise like any press.
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  They said like we expect press, you know.
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  So I guess tagging and credit is like the Contra like what they
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  were going to offer. But yes, she brought this
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  publicly because she felt like it was ironic and hypocritical
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  that Chapel made this big speech, this big thing, you
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  know? And she's like, what the hell?
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  I can't get around this response regardless if Chapel knew or not
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  because I don't understand being OK being in an industry that is
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  adjacent to entertainment, like owning a media brand.
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  Having worked in media prior to owning Centennial, I understand
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  the budgets are much smaller than a lot of you guys would
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  probably expect. I understand having to be
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  scrappy, having to be creative and how you make things come to
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  life and sometimes that does require asking for Contra deals
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  and things like that. However, I also just think one
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  of the best parts of like making it in an industry and I would
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  not consider myself having like made it in, you know,
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  independent media, whatever, but it like I'm in a bit of a
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  position of power much more than I was prior to Centennial world.
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  I can't imagine like having more power and influence in an
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  industry and being like but I want it to stay exactly how it
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  has always been, which is shit for everyone at the bottom
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  because I had to pay my dues like this.
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  Everyone forever should have to pay dues like this.
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  Progress should never be made. Isn't that the point of like
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  time? Moving on is that we want
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  progress, you know? Don't you want to leave in
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  industry better than how you entered it?
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  I don't understand that mentality at all.
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  Like for me, we are absolutely working within very small
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  budgets. Like we are just getting by here
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  at Centennial World. And there's tons of stuff that I
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  wish I could do for my team, for my business.
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  Like there's ways that I wish we could function more ethically,
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  but like we just can't afford to right now.
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  But that doesn't mean that we will always function like this
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  or that we don't have bigger plans, that once we get bigger,
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  we have more funding, all of that kind of stuff, that we will
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  change some of these things. But there are still very small
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  things you can do here and there to make it so that you are
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  making a little bit of progress in your industry.
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  Like for example, one of the things that I always ensure
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  happens, however, like one of the small things that I can do
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  is my team gets a pay rise every single year, regardless of a
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  promotion, regardless of a title change.
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  They don't have to like, you know, put together some like
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  performance review and pitch it to me.
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  They're going to get a pay rise because even though I know
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  growing up our parents were like, you should get a pay rise
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  every year for inflation. Who gets that?
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  I don't know. I don't think I know anybody
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  that gets a pay rise every year just for inflation, but I
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  strongly believe that that is like something a very small
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  thing that is well, it's not it's not small, but you know, it
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  is something that's in my control as a business owner.
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  And that is something that I want to do to help make the
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  industry more ethical that to help make media and to show
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  people like to show these like media conglomerates.
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  There's only like fucking three in all of Australia and they
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  have like all of the budgets and they get all the advertising
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  dollars. And I want to show that you can
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  do it better. Like you can do it more
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  ethically and working for independent media is better and
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  you will get treated better. And you know, I want that to
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  encourage brands to spend with us instead of always putting
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  their budgets with like 9 or whatever, all the big guys.
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  Like, I just, I think that there are ways that you can influence
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  the industry on like this smaller level while you're still
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  working towards the bigger things, you know?
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  And I think it's a crazy mentality to have that like, oh,
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  because I had to work for free and live in my car.
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  And that's what I have known most stylists have had to do of
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  my generation. Like, you know, I wanted to
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  always be like that for people. It's giving that boomer
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  mentality of like, I don't believe in getting rid of or
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  like excusing student debt because like, I had to pay my
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  student debt. OK, Well, when you were trying
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  to survive in your 20s and 30s after university, after racking
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  up that debt, like the cost of living was significantly lower.
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  Houses were like, what was it like 4 times your income instead
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  of 10 times or whatever? Right.
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  It's like, don't you want progress?
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  I I don't understand. Like in my media job before a
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  Centennial, I was making like just above minimum wage in my
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  last role and I was in my like, mid to late 20s.
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  And you know, like, that is not an experience that I want my
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  staff to have. Like, I don't want my staff to
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  be like, I cannot believe that I have gone through this many
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  years of my career. You know, I got my degree in
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  journalism or whatever and I'm 28 years old just struggling to
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  get by. Like, I would never want my team
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  to feel like that. I don't understand why you don't
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  want to be like the example of what we want the industry to be.
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  And I also think the last thing I'll say about this response is
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  even being able to work for free by living in your car and couch
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  surfing and not requiring a salary.
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  That is a privilege in and of itself and that keeps Hollywood
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  and styling in this entire industry, the creative industry.
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  It keeps it elitist. That keeps it exclusive.
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  It keeps it elitist. It means that only a very small
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  percentage of creatives can actually pursue that.
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  I cannot get around this response.
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  It is so short sighted. OK.
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  And the last word that I have for you guys is that Emilia de
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  Muldenberg is reportedly dating Adam Faze.
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  So chicken shop dates Amelia de Muldenberg is reportedly dating
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  Adam Faze, according to an exclusive by the Daily Mail,
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  Adam is a former film and television producer who now runs
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  a content studio focused on social media, and he became
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  publicly known. You guys might remember his name
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  because he started dating Olivia Rodrigo in 2021.
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  They split in 2022 and there is speculation that her single
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  vampire is about him, though sources who are apparently
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  sources, quote UN quote, who are apparently close to Olivia have
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  denied this. I really hope that we see more
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  and more of Amelia's like influencer life.
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  I mean, I understand wanting to keep your private life, you
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  know, private and sacred. And I understand that her role
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  in the public eye doesn't really have anything to do with her
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  personal life, but like, I just love her and I want to know more
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  about her. I want to develop a parasocial
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  relationship with Emilia de Muldenberg.
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  All right, guys, that's it for today.
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  Thank you so much for listening. Please rate, review and
• 16:39
  subscribe. Please recommend us to a friend
• 16:42
  or on Reddit or whatever Facebook groups, I don't know,
• 16:45
  whatever you guys use, I love you guys and I will talk to you
• 16:48
  tomorrow. Bye.