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What Are Apple Search Ads? | Ep. #265
In Episode #265, Eric and Neil discuss what Apple search ads are. Tune in to find out the benefits of investing in an app, whether it’s a fit for your business, and the ways you can boost your install rate via Apple apps.
Time Stamped Show Notes:
00:27 – Today’s topic: What Apple Search Ads Are
00:37 – If you’re searching on the App Store, you can actually bid on specific keywords that will trigger your app on a search
00:49 – You’ll have a sponsored ad on top of that and people can click through
00:57 – The goal is to get more installs
01:13 – Eric has been testing this for quite some time…
The skinny
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