Latest / Profit With A Plan / EP366 Be Better Every Day: 10 Leadership Rules for Business Owners
Transcript
- 0:05Marcia Riner | Profit Booster®: When the pressure in your business keeps building, the instinct is usually to move faster, but faster doesn't always mean better. What if the leadership starts with learning how to calm your mind and respond instead of react and get a little better every day?
- 0:25Marcia Riner | Profit Booster®: Today, we're talking about powerful martial arts philosophy and applying it to better decisions, stronger leadership, and running your business without letting the pressure run you. On today's Profit with a Plan podcast.
- 0:41Marcia Riner | Profit Booster®: Hey entrepreneurs, are you working too hard for too little profit? Well, welcome to Profit with a Plan Podcast, the podcast where we help business owners grow smarter, increase profitability, and build a company that's worth more, whether you plan to keep it or sell it.
- 0:57Marcia Riner | Profit Booster®: I'm Marcia Riner, business growth strategist and the profit booster behind Infinite Profit.
- 1:03Marcia Riner | Profit Booster®: Each week, I bring you practical strategies, expert insights, and real-world steps to help you grow revenue, improve margins, and build a stronger business.
- 1:13Marcia Riner | Profit Booster®: Today's episode is brought to you by Infinite Profit, where strategy turns into profitable growth.
- 1:20Marcia Riner | Profit Booster®: But before we jump in, I have something special for you. If your business is just
- 1:25Marcia Riner | Profit Booster®: Okay, but you know it could be growing faster, maybe producing more profit, go grab your free Profit Booster Growth Map. In just a couple of minutes, you'll uncover what may be holding your growth back, and where that profit could be slipping away.
- 1:41Marcia Riner | Profit Booster®: And where your best opportunities are to make, are…
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- 1:51Marcia Riner | Profit Booster®: Go get your free growth map at ProfitBooster.biz, but go get it after the show. It's quick, it's easy, and there's no sales call required. Now, let's get on to today's conversation.
- 2:05Marcia Riner | Profit Booster®: My guest today is Grandmaster Chris Berlow, a 7th degree black belt with more than 40 years of martial arts experience.
- 2:15Marcia Riner | Profit Booster®: as a well-known entrepreneur, author, speaker, and co-founder of Empowered Mastery.
- 2:21Marcia Riner | Profit Booster®: Chris has spent decades studying what it really takes to build discipline, self-awareness, and stronger leadership. And now he applies those principles to business, personal growth, and everyday decision making.
- 2:35Marcia Riner | Profit Booster®: His work is centered around a philosophy called Ill Ill Shin, which means, be better every day. And the idea that lasting success starts with learning how to lead yourself first. Chris, welcome to Profit with a Plan Podcast!
- 2:51Chris Berlow: Empowered Mastery: Oh, thank you for having me, I'm very grateful for the opportunity.
- 2:55Marcia Riner | Profit Booster®: Me too. Yeah. So I want to thank you personally. I'm in Vegas and Chris is on the East Coast and he came to Vegas last week.
- 3:04Marcia Riner | Profit Booster®: And we met for a tea ceremony, where we went through the Il-Il-Shin, so I would love… I mean, it was… it was moving for me, and I got to bring my 7-year-old grandson, Liam, with me.
- 3:17Marcia Riner | Profit Booster®: To experience it because he's kind of learning some TaeKwonDo and I thought it'd be cool.
- 3:21Chris Berlow: Empowered Mastery: Right.
- 3:22Marcia Riner | Profit Booster®: But explain what the Ill Ill Shin really means and how to bring that to life.
- 3:28Chris Berlow: Empowered Mastery: Of course, of course. Well, yes, and I also agree. We had such a wonderful time. Your grandson was wonderful. Got a little extra Taekwondo lesson in there as well.
- 3:37Marcia Riner | Profit Booster®: He did.
- 3:37Chris Berlow: Empowered Mastery: But it was great, great time. Il Oshin, is a philosophy that my Grandmaster has shared with me, and has been sharing it with me for… for the last 30 years, and I am… I am blessed and cursed at the same time. I am blessed because I have a Grandmaster that really is, like, what you would believe a Grandmaster is, is going to the mountains and
- 4:01Chris Berlow: Empowered Mastery: And training and meditation overnight, and he's, like, the real deal.
- 4:05Chris Berlow: Empowered Mastery: Does it have…
- 4:06Marcia Riner | Profit Booster®: The Mushu and the beer.
- 4:08Chris Berlow: Empowered Mastery: No, but you would think.
- 4:09Marcia Riner | Profit Booster®: you.
- 4:10Chris Berlow: Empowered Mastery: You would think he would, but no, he is unbelievable, and I'll share a little bit about him.
- 4:17Chris Berlow: Empowered Mastery: But the other, you know, and I'm kind of cursed because it's a really tough act to follow. You know, because a lot of times, you know, seniors, they go out, they start playing golf, they start vacation, they sell their martial arts schools, and then they're, like, living a life of leisure, and no, he is… he retired so he could train.
- 4:36Chris Berlow: Empowered Mastery: Oh. And I am blessed, though, to be one of his primary students that he's sharing.
- 4:42Chris Berlow: Empowered Mastery: his teachings with me.
- 4:45Marcia Riner | Profit Booster®: Okay.
- 4:46Chris Berlow: Empowered Mastery: I was in the mountains, I go to Korea often, you know, again, mostly for martial arts, and I was taking a group of students there, and he says, you go there all the time, rather than go and…
- 4:57Chris Berlow: Empowered Mastery: and, sightsee again with your group, come train with me. And we literally did 3 days of Kung Fu Panda stuff. Like, hiking in the mountains, sleeping in the woods, and meditating till all hours of the night. It was, like.
- 5:12Chris Berlow: Empowered Mastery: a life-changing experience, and one of the most memorable moments, that I just… it was so special. But at the end of the training, he asked me two things.
- 5:22Chris Berlow: Empowered Mastery: He said, number one is, I want you to start fasting weekly. I'm like, oh, yes, sir. Right? So, I do that, I'm not weekly yet, but that's part of my training. But number two, he said, I want you to share Illil Shin to more people.
- 5:39Chris Berlow: Empowered Mastery: And he said, because… especially in the martial arts industry, in the martial arts business world, and in general business, where people are focused so much on making more money, on compromising their own personal health.
- 5:54Chris Berlow: Empowered Mastery: compromising on their own relationships to chase the dollar, that it's… it's… it's very, very scary. He said… he said to me, basically, I want you to save the martial arts industry.
- 6:08Chris Berlow: Empowered Mastery: by sharing this philosophy. Like, that's how… how profound it was. And again, he's… he's very senior in the field, in the industry.
- 6:17Marcia Riner | Profit Booster®: Wow, that's amazing. Okay, so you told us why you're doing Ill Illshin. Yes. But what is Ill Illshin?
- 6:23Chris Berlow: Empowered Mastery: Well, yeah, I was just kind of doing a big build-up. No, ILLOSHIN stands for, Be Better Every Day, or Every Day We Renew Ourselves. So, 3,500 years ago, there was a, you know, ancient China.
- 6:40Chris Berlow: Empowered Mastery: There was a tyrant leader, and then there was a feudal lord, and the feudal lord believed that leadership should come from good virtue, and a person with good virtue.
- 6:50Chris Berlow: Empowered Mastery: So he had inscribed in his wash basin, this is, again, 3,500 years ago, RE RE ZIN.
- 6:58Chris Berlow: Empowered Mastery: Re-reags in. Re is day.
- 7:02Chris Berlow: Empowered Mastery: And Xin is renewal. So every day we renew ourself.
- 7:07Chris Berlow: Empowered Mastery: And the idea is that he would see it so he could be better today than he was yesterday, and choose to be better tomorrow than he was today.
- 7:15Chris Berlow: Empowered Mastery: that translates into Korean as Il Il Shin, because I'm in a Korean martial art. So that is the origin, but…
- 7:24Chris Berlow: Empowered Mastery: Those are… that's a literal translation.
- 7:28Chris Berlow: Empowered Mastery: But what it really represents.
- 7:30Chris Berlow: Empowered Mastery: is about daily renewal.
- 7:33Chris Berlow: Empowered Mastery: It's about taking the time to look introspectively at yourself.
- 7:39Chris Berlow: Empowered Mastery: So you can hold yourself accountable to the standards that you want to hold inside and outside your profession.
- 7:48Marcia Riner | Profit Booster®: Wow, that's, that's pretty heavy and deep, right?
- 7:52Chris Berlow: Empowered Mastery: Pretty heavy and deep.
- 7:53Marcia Riner | Profit Booster®: Yeah. So for busy business owners, how? What does that actually look like when they're already juggling too much.
- 7:59Chris Berlow: Empowered Mastery: So we do work with a lot of busy business owners. And, you know, we have a coaching program in Empowered Mastery, and I would go to financial firms, and I would do a, let's say, a personal development seminar.
- 8:15Chris Berlow: Empowered Mastery: And they would love it.
- 8:17Chris Berlow: Empowered Mastery: And then I would do an ill-ocean seminar, and they said, we need this.
- 8:22Chris Berlow: Empowered Mastery: Hmm.
- 8:22Marcia Riner | Profit Booster®: Hmm.
- 8:23Chris Berlow: Empowered Mastery: One is inspiring people, one is like, oh my gosh, this like this is what we're missing in our world.
- 8:31Chris Berlow: Empowered Mastery: So, it is… it is… and these are busy professionals, and, you know, financial professionals are amongst the busiest out there, right? They're… they're working really hard. But the idea of… we have 10 rules or requirements, or tenants of Illil Shin.
- 8:50Chris Berlow: Empowered Mastery: That are pretty profound. They're very simple.
- 8:54Chris Berlow: Empowered Mastery: And very… applicable To the busy professional.
- 8:59Chris Berlow: Empowered Mastery: Right? So I think it's a… so should we go through them?
- 9:02Marcia Riner | Profit Booster®: Let's go through them, yeah.
- 9:04Chris Berlow: Empowered Mastery: One at a time. So the first one is keep the rules when you have no rules. So rule number one, keep the rules when you have no rules. And basically, that means nobody and typically, if you're an entrepreneur or business owner, there's nobody telling you what to do.
- 9:20Chris Berlow: Empowered Mastery: Right? You have to do the things, and it is typically routine and ritual that will bring about success, right? If you're not disciplined. it's not gonna happen, right? But there's nobody telling you.
- 9:36Chris Berlow: Empowered Mastery: to do it. So nobody told me this morning, nobody told me that I had to be on this podcast.
- 9:43Chris Berlow: Empowered Mastery: Nobody told you that you had… well, yes, we made an agreement, right? But basically, no, you know, like.
- 9:50Chris Berlow: Empowered Mastery: Keep the rules when you have no rules. We are… the way it was presented to me originally.
- 9:57Chris Berlow: Empowered Mastery: In, in the martial arts context, is a student is taught rules by the instructor.
- 10:04Marcia Riner | Profit Booster®: Mmm.
- 10:04Chris Berlow: Empowered Mastery: The master shows the instructor the rules.
- 10:09Chris Berlow: Empowered Mastery: The master teaches the rules to the instructor.
- 10:12Chris Berlow: Empowered Mastery: The master has nobody telling him the rules, but he still has to follow the rules. So he has to set the rules that he follows.
- 10:19Marcia Riner | Profit Booster®: Nice.
- 10:20Chris Berlow: Empowered Mastery: Right? Think about it.
- 10:21Marcia Riner | Profit Booster®: Yeah, that's very applicable to business.
- 10:24Chris Berlow: Empowered Mastery: Absolutely.
- 10:25Marcia Riner | Profit Booster®: The, the culture, when you're setting the standard operating procedures, when you're setting the, the schedule and the, the client that you wanna go after, and you're designing the product. I mean, it's all, it's all there when you Yeah.
- 10:39Chris Berlow: Empowered Mastery: You have to be the driver.
- 10:40Marcia Riner | Profit Booster®: And it when you have it in its core of of, you know, follow the rules when there's no rules, right? You're creating those rules that you want everybody to follow and you're setting that example. And I love it.
- 10:52Chris Berlow: Empowered Mastery: I think the best way is time blocking right, effective time blocking right, setting yourself time to do the tasks that you know you need to do right, and then you're making the rule, following the rule, even though nobody's telling you. So I think that.
- 11:04Marcia Riner | Profit Booster®: 11.
- 11:05Chris Berlow: Empowered Mastery: That is rule number one. Rule number two, maybe not as easy.
- 11:11Chris Berlow: Empowered Mastery: Avoid anger at all costs.
- 11:15Marcia Riner | Profit Booster®: Oh, my God.
- 11:16Chris Berlow: Empowered Mastery: Get upset.
- 11:18Marcia Riner | Profit Booster®: Yes.
- 11:19Marcia Riner | Profit Booster®: That's… but that's… That's a great.
- 11:23Marcia Riner | Profit Booster®: thing to lean into. Now, we know in these situations, we're not perfect.
- 11:29Chris Berlow: Empowered Mastery: Yes.
- 11:30Marcia Riner | Profit Booster®: But if we could strive to meet those goals and set those rules, and one of the rules is don't be angry.
- 11:36Chris Berlow: Empowered Mastery: Yes.
- 11:37Marcia Riner | Profit Booster®: Hmm, what a way to build.
- 11:40Chris Berlow: Empowered Mastery: Some people will say anger fuels you or anger inspires you, which is probably very true.
- 11:48Chris Berlow: Empowered Mastery: But the idea of… of getting upset.
- 11:52Chris Berlow: Empowered Mastery: is, first of all, when you react emotionally and you get upset, nothing good ever comes of it, right? When you're working with people, it just doesn't work out. And you get your blood boiling, you act irrationally, and then you tend to make the most mistakes.
- 12:07Chris Berlow: Empowered Mastery: But more importantly is your personal health.
- 12:10Chris Berlow: Empowered Mastery: Right? When we get upset, when we get anger, our blood boils.
- 12:16Chris Berlow: Empowered Mastery: Toxins get released in our body.
- 12:19Chris Berlow: Empowered Mastery: Right? Our body goes into a state of dis-ease, which causes disease.
- 12:25Chris Berlow: Empowered Mastery: So.
- 12:25Marcia Riner | Profit Booster®: them.
- 12:26Chris Berlow: Empowered Mastery: Right? So the more upset we get, the more detrimental it is to our health. And then as the busy business owner, you can't be productive or effective because you're sick.
- 12:39Chris Berlow: Empowered Mastery: Right? So we have to avoid anger at all costs, and then there's strategies to go about it. So what do I do if I feel myself starting to get upset?
- 12:48Chris Berlow: Empowered Mastery: I love to go outside, and I look at the sky. Very easy. Why do we look at the sky? Because if you and I look at our ceiling right now, there's a limit, right? On the top. So our mind only goes as far as it, but when you go outside, it's limitless.
- 13:06Marcia Riner | Profit Booster®: Mmm.
- 13:06Chris Berlow: Empowered Mastery: So our mind goes much further and you tend to find solutions to whatever challenge or problem that is bothering you. So that is one thing. And then there's breathing techniques, but I think the easiest one for the time we have is definitely go outside and look at the sky, take a couple of deep breaths to decompress.
- 13:25Marcia Riner | Profit Booster®: Love it.
- 13:26Marcia Riner | Profit Booster®: All right, let's go on to number three.
- 13:28Chris Berlow: Empowered Mastery: Number three, daily meditation.
- 13:31Marcia Riner | Profit Booster®: Mmm.
- 13:31Chris Berlow: Empowered Mastery: Now.
- 13:32Chris Berlow: Empowered Mastery: When I say meditation, there's many different levels, and if anybody of the listeners are interested, I can… I can show you, I want to say, the highest level, but I can show you strategy on practicing meditation for longer periods of time. But the simple meditation that Grandmaster Kim had recommended, I teach, and I share with
- 13:52Chris Berlow: Empowered Mastery: with busy professionals is very simple.
- 13:55Chris Berlow: Empowered Mastery: Two meditations a day, five minutes each.
- 13:59Marcia Riner | Profit Booster®: I can do that.
- 14:00Chris Berlow: Empowered Mastery: We could do that, right? I don't care how… there's a saying, everybody should meditate for 20 minutes. If you can't meditate for 20 minutes, you should meditate for an hour.
- 14:09Marcia Riner | Profit Booster®: Yeah.
- 14:09Chris Berlow: Empowered Mastery: Can't do five minutes, then you have much bigger issues.
- 14:13Marcia Riner | Profit Booster®: you.
- 14:14Chris Berlow: Empowered Mastery: But so basically nighttime before you go to sleep, right before you go to sleep.
- 14:20Chris Berlow: Empowered Mastery: You do a reflection meditation.
- 14:23Chris Berlow: Empowered Mastery: And you ask yourself, if today was to have been my last day.
- 14:28Chris Berlow: Empowered Mastery: How did I do?
- 14:30Chris Berlow: Empowered Mastery: How did I do as a leader?
- 14:32Chris Berlow: Empowered Mastery: How did I do as a as a boss? How did I do as an employer?
- 14:39Chris Berlow: Empowered Mastery: How did I do as a producer? How did I do in business? How did I do as a human being? How did I do as a husband, as a wife, as a partner, as a parent?
- 14:52Chris Berlow: Empowered Mastery: And you give yourself the opportunity to acknowledge the successes.
- 14:58Chris Berlow: Empowered Mastery: And also acknowledge where you failed short. And then…
- 15:02Chris Berlow: Empowered Mastery: Make the commitment at that point to do better tomorrow.
- 15:07Marcia Riner | Profit Booster®: I love it.
- 15:08Chris Berlow: Empowered Mastery: In the morning.
- 15:10Chris Berlow: Empowered Mastery: You ask yourself a similar question. If today is to be my last day today, how do I choose to be?
- 15:18Marcia Riner | Profit Booster®: Oh.
- 15:19Chris Berlow: Empowered Mastery: How do I choose to be as a leader, as a producer, as an employer, as a business owner, as a professional, as a parent?
- 15:29Chris Berlow: Empowered Mastery: As a human being.
- 15:31Chris Berlow: Empowered Mastery: And what you're doing in that meditation is you're setting the intention. So in the evening, you reflect on how you did. In the morning, you set the intention. That 5-minute meditation.
- 15:43Marcia Riner | Profit Booster®: Anybody can do that.
- 15:45Chris Berlow: Empowered Mastery: Anybody can do it.
- 15:46Marcia Riner | Profit Booster®: And I think I like the point that you're reflecting at the end of the evening. What did I do? Right? When we're, when we're running our business, we usually look at our calendar. What did I get done today? Yes. Did I check off everything on my list?
- 15:58Marcia Riner | Profit Booster®: And then I'm setting up for tomorrow. So that's what you're doing in the morning is you're getting that kind of mindset going and that that intention, so that when you roll into work or you roll out of bed and you're talking to whoever you're going to talk to for the day that you, you are setting that intention that you're going to do it the way that you want to, can I be better?
- 16:17Chris Berlow: Empowered Mastery: And it allows you to hold yourself to the standards that you want for yourself, the standards of excellence.
- 16:22Marcia Riner | Profit Booster®: I love it. Love it. All right. What's number four?
- 16:26Chris Berlow: Empowered Mastery: Number four is your favorite, pado, right? Having tea.
- 16:30Chris Berlow: Empowered Mastery: Tea, teacup. I'm having tea as we speak. I love it. is an involved ceremony, and then you'd have to kind of go to our website and see what we have, but in the… it's a traditional tea ceremony, so Ta is tea, Do is the way, it's the way of tea.
- 16:49Chris Berlow: Empowered Mastery: I have a very special tea that we drink from Jirisan in Korea. And it's delicious, and we get a big tea deal all year. You got to experience it, and you know.
- 17:00Marcia Riner | Profit Booster®: It was fantastic.
- 17:01Chris Berlow: Empowered Mastery: It's unbelievable, like the best quality tea. In fact, I'm a tea dealer as well with all the other stuff.
- 17:06Marcia Riner | Profit Booster®: I'm a crack dealer. I'm a crack dealer.
- 17:08Chris Berlow: Empowered Mastery: But with tea, it's much healthier. But tado is basically a ritual and a ceremony that you have with people or yourself. So I'll give you one part of it.
- 17:21Chris Berlow: Empowered Mastery: Every time before you drink the tea, we rinse the leaves.
- 17:26Chris Berlow: Empowered Mastery: Rinsing the leaves has meaning. So I guarantee, and I think we even talked about this, you know, have you ever made a mistake? Yes. Have I ever made a mistake? Yes. Has anybody who's listening ever made a mistake that they brought the mistake into the next day or into the next week?
- 17:43Chris Berlow: Empowered Mastery: Or month, or year, or decade.
- 17:46Chris Berlow: Empowered Mastery: And I'm telling you, I work with individuals in their 50s and 60s that are still suffering from the mistakes they made in their 20s. They still deal with it.
- 17:55Marcia Riner | Profit Booster®: mean?
- 17:55Chris Berlow: Empowered Mastery: Insane. So…
- 17:58Marcia Riner | Profit Booster®: A lot of people have that. It is insane that it could even go that long, but we have grudges, or…
- 18:06Chris Berlow: Empowered Mastery: Yes.
- 18:06Marcia Riner | Profit Booster®: We made a mistake in a relationship or we turned left instead of right and really regret the fact that we should have gone left, right?
- 18:14Chris Berlow: Empowered Mastery: Yep.
- 18:16Marcia Riner | Profit Booster®: It's it's just we all carry this, and that's why this is so valuable.
- 18:21Chris Berlow: Empowered Mastery: Yeah.
- 18:22Marcia Riner | Profit Booster®: Because we carry these problems through our entire life personally as well as business, that I think it's so valuable that we're, that this tea ceremony can actually get you to reflect on that. And then what's, what's the next part of it? You let go, right?
- 18:38Chris Berlow: Empowered Mastery: You like Elsa, and let it go.
- 18:41Marcia Riner | Profit Booster®: the.
- 18:42Chris Berlow: Empowered Mastery: I have a little granddaughter.
- 18:43Marcia Riner | Profit Booster®: I love that.
- 18:44Chris Berlow: Empowered Mastery: Yeah, yeah.
- 18:44Marcia Riner | Profit Booster®: the.
- 18:45Chris Berlow: Empowered Mastery: So, you know, there's a saying, unforgiveness is the poison you drink while you wait for the other person to die. And a lot of times we individually.
- 18:56Chris Berlow: Empowered Mastery: Swallow that poison. Drink that poison.
- 18:58Marcia Riner | Profit Booster®: Yes.
- 18:58Chris Berlow: Empowered Mastery: So, so what that first act is, is just clean rinsing the leaves, is about cleansing yourself of the mistakes. Illolshins means to be better every day, every day we renew ourselves.
- 19:11Chris Berlow: Empowered Mastery: Don't let the mistakes of yesterday affect what you do today. Put a stop gap, give yourself grace, and allow you to start today, business, personal, professional, health, whatever it is.
- 19:23Chris Berlow: Empowered Mastery: to start fresh anew for the new day. That is just one part of TADO, including honoring the legacy of people we love, including focusing on your number one goal, including getting rid of negativity and doubt regarding that goal.
- 19:40Chris Berlow: Empowered Mastery: Showing appreciation, like, all that…
- 19:43Marcia Riner | Profit Booster®: Just from tea.
- 19:44Chris Berlow: Empowered Mastery: I have a firm, I think I mentioned this to you.
- 19:47Chris Berlow: Empowered Mastery: Wait a minute, I have a firm that I work with, and I'm so proud of it, but they literally have Tado Tuesdays.
- 19:54Chris Berlow: Empowered Mastery: So people.
- 19:55Marcia Riner | Profit Booster®: Taco, taco.
- 19:57Chris Berlow: Empowered Mastery: Pado. Pado Tuesdays. But not Taco Tuesdays, right? Pado Tuesdays. And they get together, they have tea as a group.
- 20:06Chris Berlow: Empowered Mastery: And they go through the routine in a financial firm.
- 20:09Marcia Riner | Profit Booster®: Mmm.
- 20:10Chris Berlow: Empowered Mastery: Not a martial arts studio, not a yoga studio, a financial firm.
- 20:17Chris Berlow: Empowered Mastery: Very powerful.
- 20:18Marcia Riner | Profit Booster®: Amazing practice.
- 20:19Chris Berlow: Empowered Mastery: Yes.
- 20:20Marcia Riner | Profit Booster®: I love it. Okay, so that was four or five.
- 20:23Chris Berlow: Empowered Mastery: Number four, number five.
- 20:25Marcia Riner | Profit Booster®: Bye.
- 20:26Chris Berlow: Empowered Mastery: Pretty simple physical exercise. We should all train.
- 20:30Chris Berlow: Empowered Mastery: Yes. Right? We need to get the endorphins going. Personally, I'm a big proponent of training outside, hiking, spending time in nature, but whatever it is, you have to train. We have to do flexibility, mobility, we have to do strength.
- 20:46Chris Berlow: Empowered Mastery: We just have to move our body, because work, work, work, work, and no action.
- 20:52Chris Berlow: Empowered Mastery: then we're not going to have the health or the vitality to be able to effectively, you know, fulfill all the obligations and responsibilities we have. So we have to physically train.
- 21:02Marcia Riner | Profit Booster®: I love that because also during the day you're working your brain muscle.
- 21:07Chris Berlow: Empowered Mastery: know.
- 21:08Marcia Riner | Profit Booster®: And and if you're going through those stress and those angry moments, it all stays in your body. And if you can't do exercise to release that, then you're just building that toxic bomb that's going to explode someday.
- 21:20Chris Berlow: Empowered Mastery: That is going to explode, exactly. So that brings us to number five. Number six.
- 21:27Chris Berlow: Empowered Mastery: Number 6, number 6, I have to remember. Number 6 is… I know them very well. Personal check-ins.
- 21:36Chris Berlow: Empowered Mastery: personal check-ins. It's pretty easy and pretty simple, but the idea of a check-in, just like we did talk about the morning meditation and the evening meditation, but middle of the day.
- 21:47Chris Berlow: Empowered Mastery: Right? The middle of the day. If today is to be my last day, like a 5-minute reflection, if today is to be my last day on Earth, how am I doing right now?
- 21:56Marcia Riner | Profit Booster®: Hmm…
- 21:57Chris Berlow: Empowered Mastery: And what that does, it puts a stopgap
- 22:00Chris Berlow: Empowered Mastery: And stops any negative spiral that may be happening. And give yourself a reboot and a refresh in the middle of the day.
- 22:10Chris Berlow: Empowered Mastery: Hello.
- 22:10Marcia Riner | Profit Booster®: the.
- 22:11Chris Berlow: Empowered Mastery: Breathe.
- 22:12Marcia Riner | Profit Booster®: This is so good and it's so applicable to business, right? I mean, this is a business podcast, right? Yes. But we're talking about life lessons and exercises in a practice that has been.
- 22:25Marcia Riner | Profit Booster®: Centuries on. Yes. And we're now going, how can I be better every day for my clients, for my employees, for my family, for myself?
- 22:36Marcia Riner | Profit Booster®: This is how we can do more.
- 22:40Marcia Riner | Profit Booster®: Right.
- 22:40Chris Berlow: Empowered Mastery: Yeah, what it does, Marcia, is it allows you…
- 22:45Chris Berlow: Empowered Mastery: to look internally at yourself. We live in an external world.
- 22:49Chris Berlow: Empowered Mastery: Right? And of course, with the immediate gratification, like the phone, the technology, and all this stuff, everything's external. But how often do we take the time to look internally? And Illoshin is designed to look introspectively, again, so you can hold yourself
- 23:06Chris Berlow: Empowered Mastery: to the standards that you want to be as a human being, as a professional, as a parent, whatever those roles are.
- 23:13Marcia Riner | Profit Booster®: Yes.
- 23:14Chris Berlow: Empowered Mastery: Next one…
- 23:15Marcia Riner | Profit Booster®: To be able to complete going, right?
- 23:17Chris Berlow: Empowered Mastery: Yes, yes, yes, yes. Number… next one is… Good deeds.
- 23:22Chris Berlow: Empowered Mastery: Very simple.
- 23:25Chris Berlow: Empowered Mastery: But I think a lot of people take it for granted, you know, just being decent human beings.
- 23:33Chris Berlow: Empowered Mastery: What does it mean to be a decent human being?
- 23:36Chris Berlow: Empowered Mastery: It means holding the door for somebody.
- 23:38Marcia Riner | Profit Booster®: Exactly.
- 23:39Chris Berlow: Empowered Mastery: It means when you're checking out to buy a coffee.
- 23:43Chris Berlow: Empowered Mastery: actually look at them in the eye and say, thank you, and maybe even say their name. It's about not on your phone or looking at technology and giving the people a moment of your life, a moment of your time, a moment of your attention.
- 24:00Chris Berlow: Empowered Mastery: That is what I think is needed so much now.
- 24:04Chris Berlow: Empowered Mastery: Being present with the people is the greatest gift you could give anybody, whether you know them, whether they're close to you or not. Give them that moment. That, I think, is a good enough deed. And if more people did that.
- 24:17Chris Berlow: Empowered Mastery: Be a nicer, nicer society.
- 24:20Marcia Riner | Profit Booster®: And a better culture at work, right? Yes.
- 24:24Chris Berlow: Empowered Mastery: You.
- 24:24Marcia Riner | Profit Booster®: You say thank you for doing what you're… okay, I'm paying you to do this report, right? But when you do the report, and I say thank you.
- 24:33Marcia Riner | Profit Booster®: You know, that didn't cost you anything, but it was so appreciated on the other side, right? So it's those little itty bitty things.
- 24:41Chris Berlow: Empowered Mastery: is.
- 24:42Marcia Riner | Profit Booster®: Oh.
- 24:42Chris Berlow: Empowered Mastery: You know, there's that old book, Everything I Learned, or Everything We Need to Know We Learned in Kindergarten.
- 24:48Marcia Riner | Profit Booster®: laughs.
- 24:48Chris Berlow: Empowered Mastery: Right? You ever read that? It's a great…
- 24:51Marcia Riner | Profit Booster®: No, but I should. I love it.
- 24:52Chris Berlow: Empowered Mastery: Oh, it's awesome, it's awesome, but basically, share, be kind, take a nap, like, all that.
- 24:58Marcia Riner | Profit Booster®: So.
- 24:59Chris Berlow: Empowered Mastery: Maybe not take a nap. I don't know if the nap thing goes too well, but… All right, number eight is the hardest one to comprehend.
- 25:08Chris Berlow: Empowered Mastery: And the one that I have the most pushback, it's thank you and I'm sorry, but not in the context of what you were just saying, thank you for doing this report, but thank you.
- 25:20Chris Berlow: Empowered Mastery: For teaching me so much, I'm sorry I couldn't do it as good as you expected.
- 25:26Chris Berlow: Empowered Mastery: Let me explain in the professional setting. I had a client.
- 25:30Chris Berlow: Empowered Mastery: Is having a big hard time with their admin assistant.
- 25:35Chris Berlow: Empowered Mastery: So I said, Can I coach you on this, please? And I said, All right.
- 25:40Chris Berlow: Empowered Mastery: Before you go about anything, start the conversation and thank her.
- 25:45Chris Berlow: Empowered Mastery: Thank her for all the work that she's done, for all the effort, and let her know that you really appreciate her and her time, and, you know, just all the things that she's done.
- 25:57Chris Berlow: Empowered Mastery: And then apologize.
- 25:59Chris Berlow: Empowered Mastery: And say, I'm sorry, I should have been a better leader.
- 26:04Chris Berlow: Empowered Mastery: I didn't communicate with you enough of what my expectations are, and the fact that we're having this meeting right now is my fault.
- 26:14Chris Berlow: Empowered Mastery: This woman was giving her notice.
- 26:18Chris Berlow: Empowered Mastery: Now she's thriving.
- 26:21Chris Berlow: Empowered Mastery: Because the leader came from an approach of humility and being humble.
- 26:27Chris Berlow: Empowered Mastery: And taking some responsibility for his inability to communicate effectively, because why do disagreements happen? 90% of the time is the inability to see the other person's perspective.
- 26:38Marcia Riner | Profit Booster®: Exactly.
- 26:39Chris Berlow: Empowered Mastery: So, and no matter what situation it is.
- 26:43Chris Berlow: Empowered Mastery: you could always communicate better or more effectively. And everybody must understand, because I get feedback, people say to me.
- 26:50Chris Berlow: Empowered Mastery: Like, I have a hard time with that.
- 26:52Chris Berlow: Empowered Mastery: Because why should I take responsibility for someone else's mistake?
- 26:56Chris Berlow: Empowered Mastery: You're not taking responsibility for the mistake, you're taking responsibility for not articulating your expectations more clearly.
- 27:03Marcia Riner | Profit Booster®: Mmm.
- 27:05Marcia Riner | Profit Booster®: See, I think that's really, really helpful, because what you're also doing is saying, well, look. You could have done all these things wrong, but it was my pro… it was my fault for not telling you how I wanted it done.
- 27:19Chris Berlow: Empowered Mastery: That's exactly right.
- 27:21Marcia Riner | Profit Booster®: Still did it wrong.
- 27:22Chris Berlow: Empowered Mastery: That's right. That's right.
- 27:23Marcia Riner | Profit Booster®: But I'm gonna own up to my side of it, so you can… I think it opens the door.
- 27:29Marcia Riner | Profit Booster®: for them to be able to own up to their mistakes rather than going bad dog. Sid, you did this bad, bad, bad, bad. Nobody wants to hear that your dog doesn't.
- 27:37Chris Berlow: Empowered Mastery: found.
- 27:38Marcia Riner | Profit Booster®: today.
- 27:39Chris Berlow: Empowered Mastery: It's… it's actually profound, and… and they're… Like…
- 27:44Chris Berlow: Empowered Mastery: Leaders, no matter what, and what organization, what leadership role you have, if your team makes a mistake, it's on you.
- 27:53Chris Berlow: Empowered Mastery: Honestly, right? I mean, it goes to the top. Yes, maybe you didn't cause it or do it, but if you didn't articulate there was something that you could have done or said where you could have done a little bit better. And we have to take ownership to that.
- 28:07Marcia Riner | Profit Booster®: Yep. It's your company. It doesn't matter who.
- 28:09Chris Berlow: Empowered Mastery: Your.
- 28:10Marcia Riner | Profit Booster®: Service or product. If it's wrong, it's on you. That is.
- 28:14Chris Berlow: Empowered Mastery: Is correct.
- 28:15Chris Berlow: Empowered Mastery: That is correct.
- 28:17Chris Berlow: Empowered Mastery: All right.
- 28:17Marcia Riner | Profit Booster®: Own up to it, take ownership, and then…
- 28:20Marcia Riner | Profit Booster®: you know, what… I… I just love this because it gives me the idea of, okay, now I see that there's a problem that could be solved, so how can we make that better?
- 28:31Chris Berlow: Empowered Mastery: And then you work together at it rather than the blame game.
- 28:34Marcia Riner | Profit Booster®: Yes.
- 28:35Chris Berlow: Empowered Mastery: It's crazy, right?
- 28:36Marcia Riner | Profit Booster®: So good.
- 28:38Chris Berlow: Empowered Mastery: That one's good. All right. And then number nine is number nine is having an accountability partner.
- 28:44Marcia Riner | Profit Booster®: Mmm.
- 28:45Chris Berlow: Empowered Mastery: So, this is important. When you are training in this kind of philosophy or practice, it's very lonely. And if you're…
- 28:56Marcia Riner | Profit Booster®: Like business leadership, right, it's very.
- 28:58Chris Berlow: Empowered Mastery: I was just gonna say, if you're the top of your organization, it is definitely lonely on top.
- 29:04Chris Berlow: Empowered Mastery: So, we highly recommend… what we're trying to do with Ilo Shin is bring business leaders together and create a community, right, and have almost like a mastermind, and develop a community of training partners
- 29:16Chris Berlow: Empowered Mastery: Right? So this way, we develop together, challenge ourselves to look introspectively, challenge ourselves to do a little bit better each day, and holding ourselves accountable and each other to do better. So that is number 9. Grandmaster Kim says we need 3 people in our lives.
- 29:34Chris Berlow: Empowered Mastery: We need a mentor?
- 29:36Chris Berlow: Empowered Mastery: And I'm blessed. I have some wonderful mentors. I have a feeling a lot of people look to you as a mentor, especially through the podcast. Number two, partners.
- 29:46Chris Berlow: Empowered Mastery: The most important person. And then number 3, a protege.
- 29:51Marcia Riner | Profit Booster®: somebody.
- 29:51Chris Berlow: Empowered Mastery: to share that knowledge and wisdom and your specialized, your expertise, because you don't ever want it to die with you. So those are the three people.
- 30:01Marcia Riner | Profit Booster®: I love it.
- 30:02Chris Berlow: Empowered Mastery: And then, number 10…
- 30:05Chris Berlow: Empowered Mastery: is my hardest one, and I am failing all the time on it, but I'm trying.
- 30:10Chris Berlow: Empowered Mastery: It is mindful eating.
- 30:13Marcia Riner | Profit Booster®: Oh, I'm.
- 30:14Chris Berlow: Empowered Mastery: So bad.
- 30:15Marcia Riner | Profit Booster®: I mean, that cookie I had after my salad is not mindful eating.
- 30:18Chris Berlow: Empowered Mastery: Yeah, no.
- 30:19Marcia Riner | Profit Booster®: I intended to eat that.
- 30:21Chris Berlow: Empowered Mastery: It's so difficult for me, because I, you know, especially the busy entrepreneur, very difficult, very challenging. So, what my training is, and my focus is, what I'm working on personally, as we speak.
- 30:35Chris Berlow: Empowered Mastery: Is eating, it's not what I eat as much, I do eat healthy, but eating the same time consistently every day, and taking the time to actually eat and appreciate the food, rather than inhaling the food.
- 30:51Marcia Riner | Profit Booster®: I was just gonna say it's how you eat it. It's not always.
- 30:54Chris Berlow: Empowered Mastery: That's exactly right.
- 30:55Marcia Riner | Profit Booster®: Right?
- 30:55Chris Berlow: Empowered Mastery: That's.
- 30:56Marcia Riner | Profit Booster®: You're eating while you're on the computer or you're stressing over something or you're arguing or whatever it is.
- 31:03Marcia Riner | Profit Booster®: You know, if you have that peaceful mealtime.
- 31:07Chris Berlow: Empowered Mastery: Yes.
- 31:07Marcia Riner | Profit Booster®: And it also recharges you too, right? Because you're feeding the energy into your body so that it can continue to work.
- 31:15Chris Berlow: Empowered Mastery: Yes. Yeah. Very, very, very powerful. And again, I stroke my wife and I will go out to dinner.
- 31:20Chris Berlow: Empowered Mastery: And this is so true. She's like, oh, this is so good. I'm like, what was?
- 31:25Chris Berlow: Empowered Mastery: Because I already ate it. It's already… it's already gone. But that's… that's where I would say, if you looked at a 1 through 10, I'm pretty good at keeping them in the forefront of my mind, but I actually asked, sir, could we maybe make it just 9 and eliminate 10? He goes, absolutely not.
- 31:44Chris Berlow: Empowered Mastery: Very important, so that's where my training.
- 31:47Marcia Riner | Profit Booster®: I love it. I love it.
- 31:48Chris Berlow: Empowered Mastery: 10 to 10, yeah, that's what we hold a lot.
- 31:50Marcia Riner | Profit Booster®: These are really powerful lessons that we can use in our business all the time, we can use in our personal life, with the goal of making every day better than the day before.
- 32:02Marcia Riner | Profit Booster®: And I'm.
- 32:03Chris Berlow: Empowered Mastery: And a little bit. A little bit.
- 32:05Marcia Riner | Profit Booster®: Sure!
- 32:06Chris Berlow: Empowered Mastery: A little bit better. It doesn't have to be massive. A lot of people and coaches out there are saying big breakthroughs. No, don't, we don't need a breakthrough. We just.
- 32:14Marcia Riner | Profit Booster®: Nope.
- 32:15Chris Berlow: Empowered Mastery: If we do a little bit better, then over time, it's a massive improvement.
- 32:20Marcia Riner | Profit Booster®: I love that. The concept of compounding interest, right?
- 32:24Chris Berlow: Empowered Mastery: Yes!
- 32:24Marcia Riner | Profit Booster®: There it is. So it's the same thing in our business, right? When we're looking at our, our goals, right? We set these big, hairy, audacious goals and we expect to achieve them. I'm gonna make
- 32:36Marcia Riner | Profit Booster®: Just I'm making 100,000 this year. Next year I'm going to make a million dollars. And you're like, wow, that's a huge leap, right? What if you made 200 next year? What if you made 400 the year after that and started doubling?
- 32:49Marcia Riner | Profit Booster®: I think we forget, and us being such driving entrepreneurs, right, we're always going after that, that these kind of lessons can ground us.
- 33:00Marcia Riner | Profit Booster®: Yes. Instead, it's in a way to go, hey, I can be a little bit better each day, and that compounding growth, that snowball that you're creating in your company, in your world, in your life.
- 33:12Chris Berlow: Empowered Mastery: Yes.
- 33:12Marcia Riner | Profit Booster®: Ugh.
- 33:13Marcia Riner | Profit Booster®: So much.
- 33:14Chris Berlow: Empowered Mastery: Yes. So that is ill ill shit.
- 33:17Marcia Riner | Profit Booster®: Wow.
- 33:18Chris Berlow: Empowered Mastery: How'd we do? We did good?
- 33:20Marcia Riner | Profit Booster®: We did fantastic and right on time. You educated us, you inspired us, you…
- 33:26Marcia Riner | Profit Booster®: taught us some real life lessons that can make our business and our personal life even better.
- 33:32Marcia Riner | Profit Booster®: So, Chris, this has been great. And I know just based on our conversation and our tea the other day that we, you know, we can go on for days on this and put so many examples in play. And through your coaching Empowered Mastery and, and, and even your, your TaeKwonDo studios, you're teaching this stuff on a regular basis and it is a All the time.
- 33:54Marcia Riner | Profit Booster®: journey, not a one and done.
- 33:57Chris Berlow: Empowered Mastery: No, I don't want it done, for sure.
- 33:58Marcia Riner | Profit Booster®: Yeah. So where can listeners find out more about you, Il-Il Shin and Empowered Mastery so they can start implementing these so they can learn to be better?
- 34:07Chris Berlow: Empowered Mastery: Well, thank you. Thank you for the opportunity to share. I'd be excited to invite anybody to come in, take a look. There is ililshin.com, I-L-I-L-S-H-I-N.com.
- 34:20Chris Berlow: Empowered Mastery: to find out about the Ill Ocean community. That program, I think, is something everybody should explore, especially if you're a busy professional and you want to do better in whatever area that is important to you. We're creating a community.
- 34:37Chris Berlow: Empowered Mastery: It's not very expensive, it's $49 a month, and there's videos, daily videos, there's lessons, there's a community to engage with like-minded
- 34:49Chris Berlow: Empowered Mastery: entrepreneurs and business owners who also are embracing this philosophy. So, that is one, and if you're interested in coaching, more of an intense program, a personal develop.
- 35:01Chris Berlow: Empowered Mastery: personal development with an ill-ocean flavor to it, please go to EmpoweredMastery.com. That one, you can fill out a little form, and then we can have a one-on-one call and see if the coaching program is the right fit for you.
- 35:15Chris Berlow: Empowered Mastery: But we're pretty selective on who we work with. Of course. No, but we definitely are open for a conversation. We love to talk with like-minded individuals. We love to expand our network. I am so grateful for the opportunity to come on this show with you, and I love what you're building as well.
- 35:34Marcia Riner | Profit Booster®: Oh, thank you. I think that this is such an amazing concept, and I'd love to share a little story that we had while we were having tea, that when you were explaining your financial service firm that did this, Tato Tuesdays, right? And I thought, because I came out of financial services.
- 35:52Marcia Riner | Profit Booster®: One of the biggest things that we want from our clients.
- 35:58Marcia Riner | Profit Booster®: Is their trust.
- 35:59Chris Berlow: Empowered Mastery: Right?
- 36:00Marcia Riner | Profit Booster®: Yes. And this comes from setting examples from ourselves, but also engaging in a relationship. And we talked about this from that financial firm when you said, oh, they, they bought our program, they got everybody in.
- 36:14Chris Berlow: Empowered Mastery: Yeah.
- 36:15Marcia Riner | Profit Booster®: They got all these things. They're doing amazing stuff together internally. And I said, well, what if you did this externally with your clients, right?
- 36:24Chris Berlow: Empowered Mastery: Absolutely.
- 36:24Marcia Riner | Profit Booster®: And you connected. Just think of the exponential trust and relationship development you would get by reaching out to maybe one or two of your clients and saying.
- 36:38Marcia Riner | Profit Booster®: let's try tea. Would you like to come for tea, or would you like to learn a lesson that I'm implementing in my life that might help your life? And that bond between the two of you, in the financial services, you're always looking for assets under management, so AOM.
- 36:54Marcia Riner | Profit Booster®: Money. Large chunks of money. I want your million dollar plan, right? I want it over here.
- 37:01Marcia Riner | Profit Booster®: that's how you build relationships, and if we could take some of these, whether it's tea or not, but take some of these ideas and share them with our customers, right? This is why we're doing things. That is an immediate connection.
- 37:18Marcia Riner | Profit Booster®: That you're making with them, that is just…
- 37:22Chris Berlow: Empowered Mastery: So whenever anybody wants to meet with me, they don't ask me to meet. They say, could we meet for tea?
- 37:29Marcia Riner | Profit Booster®: Exactly! I'm sold!
- 37:31Chris Berlow: Empowered Mastery: Yeah, my wife had surgery, and recently, so some health issues, and I was home for about 6 weeks, and I had 12 different times, different meetings. People came to my house, and we… I have a tea room at my house.
- 37:45Chris Berlow: Empowered Mastery: And we had tea. I felt like the Godfather, but with tea. But… but it was amazing, and what TADO does is it brings down barriers, and you see people for who they are, they see you for what… who you are. It becomes real, it becomes genuine.
- 38:03Chris Berlow: Empowered Mastery: And it breaks down all, like, pre… what do you call it? Like, just… it just brings you down to a really…
- 38:11Chris Berlow: Empowered Mastery: Wonderful spot, wonderful place.
- 38:14Marcia Riner | Profit Booster®: I love it. I love it. And thank you for introducing it to me.
- 38:17Chris Berlow: Empowered Mastery: Yes.
- 38:17Marcia Riner | Profit Booster®: It was very, it was, it was moving, it was inspiring, it was easy. My, my seven-year-old grandson who did.
- 38:25Chris Berlow: Empowered Mastery: Great.
- 38:25Marcia Riner | Profit Booster®: Levels of the T. You know he stopped it. I think he even had level five or something, but then said no, I'm done, I don't like it Right.
- 38:32Chris Berlow: Empowered Mastery: I know, I know.
- 38:33Marcia Riner | Profit Booster®: experienced it, and it's something that can be done. And as you mentioned, your granddaughter experiences it with you regularly as well. So.
- 38:40Chris Berlow: Empowered Mastery: My three-year-old granddaughter, every time she comes and sees me, she goes to the tea table. And then she bows. It's so beautiful.
- 38:47Marcia Riner | Profit Booster®: Oh, I love it, I love it. Alright, well, thank you so much for sharing this with us. Alright, listeners, thank you for tuning in today to this really special and empowering, podcast. I think it's… it's not my usual flair for this show, but I thought it was so impactful that I had to bring Chris on.
- 39:06Marcia Riner | Profit Booster®: And I hope you got that same kind of feeling from him. And I hope you're walking away with some practical ideas that you can put to work right now in your business to make your business more profitable and more valuable.
- 39:19Marcia Riner | Profit Booster®: Because I know I have, and this… this is just the right thing to do.
- 39:23Marcia Riner | Profit Booster®: Alright, so before you go, if you can remember, you can go grab your free Profit Booster Growth Map right now after the show, and in just a couple of minutes, you'll see where those best opportunities to grow revenue and improve profit. And implementing things like this into your business is always really good.
- 39:39Marcia Riner | Profit Booster®: So, go get yours at ProfitBooster.biz. Remember, there's no sales call required.
- 39:45Marcia Riner | Profit Booster®: And if this episode truly gave you value as it has for me, be sure to subscribe and share it with other business owners who just may need to hear it.
- 39:54Marcia Riner | Profit Booster®: And I'll see you on next week's show for more strategies to help you grow smarter and profit stronger. Until then, make your plans and profit with them. Thank you so very much, Chris. I really appreciate this.
- 40:04Chris Berlow: Empowered Mastery: Thank you for having me.