Latest / Break The Leadership Script / Episode 5 Stop Motivating your Team! Part 1

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Episode 5 Stop Motivating your Team! Part 1 · Break The Leadership Script

• 0:05
  SPEAKER_01: Each week we give you 17 minutes to challenge because most leadership advice good.
• 0:19
  SPEAKER_01: Every other state common leadership believes it against reality and doesn't actually hold up when people in culture people are involved.
• 0:29
  SPEAKER_01: Then we reframe it.
• 0:31
  SPEAKER_01: Practical, honest, effective.
• 0:33
  SPEAKER_01: No philosophy.
• 0:35
  SPEAKER_01: Just real insight you can use.
• 0:37
  SPEAKER_01: With your hosts, Alex Rivas and Mark Noon, let's break the leadership script.
• 0:43
  SPEAKER_01: Welcome back to Break the Leadership Script.
• 0:46
  SPEAKER_01: I am your co-host, Mark Noon, along with my partner Alex Revis.
• 0:50
  SPEAKER_00: Hey, good to see you again.
• 0:52
  SPEAKER_00: Good to see you sir.
• 0:53
  SPEAKER_01: Hey, this is a fun topic.
• 0:55
  SPEAKER_01: We are talking about stop motivating your team because it's not working.
• 1:02
  SPEAKER_01: Well, okay, maybe it is.
• 1:04
  SPEAKER_01: It may work a little bit.
• 1:05
  SPEAKER_01: And so we're going to break this script.
• 1:06
  SPEAKER_01: We're going to, we're going to dismantle this idea of motivation and where it comes from and what it is and how do we do it?
• 1:12
  SPEAKER_01: And um, but we're also going to reassemble it in a way that I think is going to make some make a difference in how you lead, understanding that people are motivated from within themselves.
• 1:24
  SPEAKER_01: Are there things that we do on the outside as leaders that can truly motivate people?
• 1:28
  SPEAKER_01: Or are we just sort of inspiring them in is there a difference?
• 1:32
  SPEAKER_00: Yeah, this is gonna be a fun conversation.
• 1:35
  SPEAKER_01: This could be a two-part episode as well.
• 1:37
  SPEAKER_01: So just know when we get to the end and we go, you know what, there's a lot more.
• 1:40
  SPEAKER_01: We may see you next week on the same topic.
• 1:43
  SPEAKER_00: Uh so the way that for me personally, with with a lot of the leaders that I've had, and one thing I've c I feel I've come to realize is you cannot focus only on motivation, right?
• 1:55
  SPEAKER_00: I don't get up every day because I'm motivated to.
• 1:57
  SPEAKER_00: You know, I get up every day because I kind of have to.
• 2:00
  SPEAKER_00: You know, I have a family and wife and kids, and whether I'm motivated or not, I have things I need to get done.
• 2:06
  SPEAKER_00: So it's very hard to motivate someone because, from my point of view, that kind of needs to come from within the individual.
• 2:15
  SPEAKER_00: Um, so what I would do a lot with people is try to figure out I can't figure out what motivates you, but I can help you figure out what's demotivating you.
• 2:24
  SPEAKER_00: What are the things around you that are causing you to not want to do anything?
• 2:29
  SPEAKER_00: Let's say, well, I'm just tired all the time.
• 2:31
  SPEAKER_00: Well, is it your sleep patterns?
• 2:33
  SPEAKER_00: Are you sleeping enough?
• 2:34
  SPEAKER_00: And you can really work with people around that.
• 2:37
  SPEAKER_00: Um, but I do find when it comes to motivation, if your sole goal is to help motive, it's just to constantly look for ways to motivate people, you'll be looking for eternity because um kind of some of the things that we'll talk about here is all those things that we try to do to motivate pizza parties, you know, whatever, they're they don't last long.
• 2:56
  SPEAKER_00: You know, it doesn't is not something that's really gonna stick to someone that's gonna start them to go, you know?
• 3:01
  SPEAKER_00: It's really not.
• 3:02
  SPEAKER_01: So what motivates people?
• 3:03
  SPEAKER_01: Uh you you think about you you go to a conference and you hear a motivational speaker.
• 3:07
  SPEAKER_01: I myself, as a speaker in the leadership world, have been called the motivational speaker because that's just kind of the term that we put on people when they're on stage at a conference.
• 3:17
  SPEAKER_01: And and is it motivating?
• 3:19
  SPEAKER_01: Yeah, it's inspiring.
• 3:20
  SPEAKER_01: And again, I don't know that inspiring and motivating are necessarily the same thing.
• 3:24
  SPEAKER_01: And I think a lot of people get inspired by what they hear people say.
• 3:28
  SPEAKER_01: Motivation from within is what gives keeps them going when the speaker's done, when they go back to work the next day or the next week after a conference.
• 3:36
  SPEAKER_01: When I think about motivation, it's the drive to do what we do or the drive behind the decisions that we make.
• 3:44
  SPEAKER_01: You talk about getting up and go, so I get up, you know, you and I, we both hit the gym.
• 3:48
  SPEAKER_01: I go pretty early in the morning.
• 3:50
  SPEAKER_01: Um, I get up in the morning, it's not like I'm motivated to go to the gym.
• 3:54
  SPEAKER_01: I get up at 3:30 in the morning, I go to the gym.
• 3:57
  SPEAKER_01: When I get there, my motivation starts to kick in, my adrenaline starts to go, all those kind of things.
• 4:02
  SPEAKER_01: It's not, I don't go there because I'm motivated.
• 4:05
  SPEAKER_01: I go there and I get motivated in doing what I need to do to you know get to the next level of what I'm working at.
• 4:11
  SPEAKER_01: You talked about, you know, people get up in the morning, are they motivated to go to work or they go to work because they have to?
• 4:17
  SPEAKER_01: And then they have to find motivation.
• 4:18
  SPEAKER_01: I mean, I think there's truly are people who are motivated to get out of bed because they're whatever, going to the gym, they're going to work, they're going to do whatever.
• 4:26
  SPEAKER_01: What's the difference in those people?
• 4:27
  SPEAKER_01: And I think that's where we want to break the script on this idea of how motivation operates.
• 4:32
  SPEAKER_00: I think for me, you know, we had this one question that says, How do you motivate yourself as a leader?
• 4:38
  SPEAKER_00: And um, I'm going back to lesson, my family.
• 4:41
  SPEAKER_00: Uh I think motivation comes from purpose and discipline.
• 4:46
  SPEAKER_00: You know, having those two, you're not motivated to get up to go to the gym, but you have the discipline to do it.
• 4:51
  SPEAKER_00: And then the motivation comes from that because the purpose is to stay healthy.
• 4:57
  SPEAKER_00: When people are going every single day and they're working and they don't find a purpose in what they're doing and they lack the discipline to hold themselves accountable, it's very difficult for them to motivate themselves.
• 5:08
  SPEAKER_00: And when I work with leaders, that's one of the areas like, hey, why do you do what you do?
• 5:14
  SPEAKER_00: If it's just for a paycheck, you're gonna find a lot of struggle being able to motivate yourself to do it.
• 5:19
  SPEAKER_00: Yeah, there has to be a purpose and you have to be able to discipline yourself for that.
• 5:24
  SPEAKER_00: Yeah, that's when the motivation comes.
• 5:26
  SPEAKER_00: Um, because there's gonna be many times where you're not motivated and you're still gonna have to hold do what you're responsible for.
• 5:32
  SPEAKER_00: Yeah, yeah, you know.
• 5:33
  SPEAKER_01: There's a great commercial that typically comes out at Christmas time.
• 5:36
  SPEAKER_01: Um, and I don't know how many years it's been around, but it's I mean, it's one of those tear-jerking kind of kind of commercials where there's an older gentleman uh in his village wherever he lives, and he's he's working out, and and his workout is him kind of kind of squatting down and grabbing something and picking it up and moving it.
• 5:52
  SPEAKER_01: And it's and it and it it's lighter weight things, and then it becomes heavier and heavier things, almost like a kettlebell type of a squat that he does.
• 5:59
  SPEAKER_01: And he takes it and he and he grabs and he lifts it up, and it's him doing that.
• 6:02
  SPEAKER_01: His neighbors are watching him because he's out in front of his house and he's and he's doing these exercises, and they're wondering, why does he keep doing this?
• 6:09
  SPEAKER_01: Right, he's got the discipline to do it, and you don't know what the motivation is behind it until you see the end of the commercial.
• 6:15
  SPEAKER_01: And the end of the commercial, and spoiler alert if you haven't seen it, uh, but because it'll be coming out this Christmas again, is his whole purpose of doing this squad and lifting this thing up to this level is he gets his his help, his daughter and son's or son's house and his granddaughter's there, and she's four or five years old, and he wants to lift her up as she puts the star on top of the tree.
• 6:37
  SPEAKER_01: That's motivation.
• 6:38
  SPEAKER_01: His motivation is not to be healthy, his motivation is to be healthy enough so he can be with his granddaughter.
• 6:44
  SPEAKER_01: The granddaughter's the motivation in there.
• 6:47
  SPEAKER_01: That's that's a a discipline, that's a desire, that's something around you.
• 6:50
  SPEAKER_01: I have grandchildren.
• 6:51
  SPEAKER_01: Uh in fact, as we're recording right today, they're coming in a few days to visit.
• 6:56
  SPEAKER_01: It's a chaotic time, but it's exciting.
• 6:58
  SPEAKER_01: I get I stay healthy so I can be healthy for my grandchildren.
• 7:01
  SPEAKER_01: I run, I work out, I do all those things, so I'm not gonna be that grandfather who can't go and run and play with them when they're teenagers, right?
• 7:08
  SPEAKER_01: That's a motivation.
• 7:10
  SPEAKER_01: But is it the intrinsic motivation or is it an external motivation?
• 7:14
  SPEAKER_01: And it really is, it's it's it's external.
• 7:17
  SPEAKER_01: And nothing wrong with it.
• 7:18
  SPEAKER_01: No.
• 7:19
  SPEAKER_01: But we look for those things to try to motivate our team, and it isn't going to motivate everybody the same way.
• 7:25
  SPEAKER_00: No, it won't.
• 7:25
  SPEAKER_00: And we'll we'll we also try these things kind of we spoke about.
• 7:28
  SPEAKER_00: It's like why do traditional motivators motivators like bonuses, pep talks, or employee of the month fail to create long-term results?
• 7:37
  SPEAKER_00: And it's because those are very transactional.
• 7:41
  SPEAKER_00: It's like you did this, therefore, I give you this, and we expect that to motivate them to, you know, this one-time pizza party is gonna make you guys become the best employees ever, and that's that's not motivating.
• 7:52
  SPEAKER_00: It's like, okay, that was great, it's a reward, and they enjoyed it, but that's not gonna bring that intrinsic, like you said, motivation to them for the task that they have to do.
• 8:02
  unknown: Right, right.
• 8:03
  SPEAKER_01: It's a bonus is nice.
• 8:06
  SPEAKER_01: Yes, but most people don't chase the bonus.
• 8:08
  SPEAKER_01: In fact, there's there's a lot of studies that show that the the best motivator when it comes to money is is when money is taken away from a person, they're more motivated to work than if it's given to them.
• 8:18
  SPEAKER_01: So if in other words, the motivation is if if you're gonna pay me a thousand dollars to do something and I have the chance to earn twelve hundred dollars, that somehow that two hundred dollar bonus is gonna motivate me to work harder.
• 8:29
  SPEAKER_01: And for some people it does do that.
• 8:30
  SPEAKER_01: But there's actually studies that show more people would be if you're gonna pay me twelve hundred dollars to do something, but if I don't meet that standard, you take away money, I'm more motivated to keep the 1200 than I am to work toward the 1200.
• 8:45
  SPEAKER_01: Correct.
• 8:45
  SPEAKER_01: It's a weird thing because you think, well, why?
• 8:48
  SPEAKER_01: But it's the fear of loss is greater than the thrill of the gain.
• 8:52
  SPEAKER_01: So the fear of the loss is greater than the thrill of the gain.
• 8:56
  SPEAKER_01: That's a difference in motivation with people.
• 8:58
  SPEAKER_01: And if if we as leaders are trying to motivate our team and we think, I'm gonna bring in donuts tomorrow and that's gonna get them inspired.
• 9:06
  SPEAKER_01: I mean, it's not really gonna do anything.
• 9:08
  SPEAKER_01: It's a nice reward, it's a nice, hey, great, donuts.
• 9:11
  SPEAKER_01: It's not gonna keep them motivated to do the job.
• 9:14
  SPEAKER_00: Yeah, and that's where uh us as leaders, we have to really dig in deep and figure out and you know, dissect every individual, if you will.
• 9:20
  SPEAKER_00: Um I actually have well part two part questions to this, but um, I'll give one example of one of our my old employees where she had a supervisor role with us and she came up to me and said, I'm gonna quit because I found a cashier job that's gonna pay me an extra dollar an hour.
• 9:35
  SPEAKER_00: And I told her, I said, You can do that.
• 9:37
  SPEAKER_00: Obviously, her motivation isn't extra dollar an hour, the money.
• 9:40
  SPEAKER_00: And I said, But I think you would be making a very bad decision because here you're in a supervisory role.
• 9:45
  SPEAKER_00: You have a ton more responsibilities, a lot more experience that you're gaining.
• 9:49
  SPEAKER_00: Over there, you're losing you're gaining the extra dollar an hour, but you're losing all this responsibility, all this experience.
• 9:55
  SPEAKER_00: And she ended up staying with us.
• 9:58
  SPEAKER_00: Six months later, she took a role in corporate, working with the guest service team, and she's still in that position.
• 10:03
  SPEAKER_00: You know, so it's like showing her the difference in the idea that hey, you almost let something that was gonna motivate you, and I promise you you probably would have quit that job in six months, you know, and then all regretted having to leave and then come back here in a lower role because that we had already filled your position.
• 10:19
  SPEAKER_00: So it's it's really working with a team.
• 10:22
  SPEAKER_00: But I also wanted to ask you this question Is it our responsibility as leaders to get people to find their own intrinsic motivation?
• 10:32
  SPEAKER_01: So I think there's two schools of thought here is is people should have intrinsic motivation.
• 10:36
  SPEAKER_01: Yes, they do.
• 10:37
  SPEAKER_01: How do we as leaders figure out what that is?
• 10:40
  SPEAKER_01: And and uh we're gonna get this is why this is probably gonna be a two-parter today, because when we get into these, there are six motivators that are intrinsically within people, and typically we manifest uh at least two of them, sometimes three, uh predominantly, and then others are situational depending on on again the situation we're in.
• 10:58
  SPEAKER_01: Do we have to find that?
• 11:00
  SPEAKER_01: I think the answer to that point blank is yes.
• 11:02
  SPEAKER_01: I think it's a responsibility of a leader to figure out what motivates people.
• 11:09
  SPEAKER_01: But it's not uh an easy thing to find because it's intrinsic.
• 11:15
  SPEAKER_01: There are things inside of everybody that motivates them.
• 11:18
  SPEAKER_01: But finding that is it usually takes an assessment, like the assessments we do with the disc and the motivators, to figure out what sort of drives that behavior.
• 11:26
  SPEAKER_01: I think as leaders we can observe and see what motivates people because we we watch them do certain tasks within the job and they're excited about some and they're not about others.
• 11:37
  SPEAKER_01: And so I think we capitalize on that.
• 11:38
  SPEAKER_01: You think about the movie theater world, right?
• 11:40
  SPEAKER_01: You okay, you got you're somebody's serving drinks, somebody's serving popcorn, somebody's cleaning the theater, somebody's uh bringing people to their seats, escorting them, whatever.
• 11:49
  SPEAKER_01: And you watch their how they how they operate in those different roles, and you go, Well, that person really seems excited when they're helping a customer to find their seat or finding the best seat, if whatever.
• 12:01
  SPEAKER_01: If I can keep them in that role a little bit more than they're not serving popcorn or drinks or other tasks, maybe they're gonna be more excited about doing the job.
• 12:09
  SPEAKER_01: So it's an observation sometimes.
• 12:11
  SPEAKER_01: If you were to ask most people what motivates them, they would not be able to tell you.
• 12:18
  SPEAKER_01: Just because I knew we were doing this broadcast today, I asked Michelle, my wife, this morning, I said, what motivates you at the job that she has?
• 12:24
  SPEAKER_01: And and this will make a lot of sense to you when I when I get into the different motivators, but she works at a boutique store.
• 12:29
  SPEAKER_01: And what she what motivates her most is decorating the store so that when people see it, they see what can be possible in their home.
• 12:37
  SPEAKER_01: That's what motivates, that's what drives her to do the it's not about the customer, it's not about the the product, it's about the placement of the product, which which by the way is an aesthetic motivator.
• 12:48
  SPEAKER_01: She loves to the, you know, like we look at this, this uh where we're sitting.
• 12:52
  SPEAKER_01: We have these chairs, we have this plant over here, we have the screen.
• 12:55
  SPEAKER_01: That's all aesthetics.
• 12:56
  SPEAKER_01: And some people really get driven on that.
• 12:59
  SPEAKER_01: Like all of this, I would never be able to put all this together.
• 13:02
  SPEAKER_00: Me either.
• 13:02
  SPEAKER_01: Right?
• 13:03
  SPEAKER_01: But somebody did, and I love the way it looks, but it doesn't drive me.
• 13:06
  SPEAKER_01: Like putting this together would not get me excited.
• 13:08
  SPEAKER_01: It'd be like, oh, I gotta re-in fact, before we came in here to record, I had to rearrange the room because somebody had left it a different way.
• 13:15
  SPEAKER_01: That doesn't excite me.
• 13:16
  SPEAKER_01: Excites her to put all those things in the right place.
• 13:19
  SPEAKER_01: She will spend two hours arranging things on a shelf in our house to make it look perfect.
• 13:26
  SPEAKER_01: Good.
• 13:26
  SPEAKER_01: I love the way it looks, Michelle.
• 13:28
  SPEAKER_01: Keep going.
• 13:29
  SPEAKER_01: But I'm not gonna do that.
• 13:32
  SPEAKER_01: Does that make sense?
• 13:33
  SPEAKER_00: Yeah, no, 100%.
• 13:34
  SPEAKER_01: So how do we how do you how do you find in your work?
• 13:37
  SPEAKER_01: How have you found things that motivate people?
• 13:39
  SPEAKER_00: Yeah, it's uh like you said, it takes a lot of time, you know, um, and that's one thing that I've I have felt, you know, I've gotten a lot of people telling me, like, oh, I don't want to spend that much time on people, right?
• 13:50
  SPEAKER_00: And there's just questions like, well, when do we know someone's a bad fit or they're just demotivated, right?
• 13:55
  SPEAKER_00: So kind of working through that.
• 13:57
  SPEAKER_00: Um, for me, I have felt the the let's just say the return on investment when I work directly with people, when I'm able to converse with them and and have the conversation, say, hey, like you said with your wife, what motivates you?
• 14:12
  SPEAKER_00: What is it that drives you?
• 14:14
  SPEAKER_00: Why why are you even here?
• 14:16
  SPEAKER_00: What is it that you're looking for?
• 14:17
  SPEAKER_00: And I will say the majority of them don't have answers to those questions.
• 14:21
  SPEAKER_00: And I will tell them that is what's gonna make you re whether do really, really well or not do well because if you work with me at least, my goal is not just to do well in the company, but it's to help you and develop you.
• 14:37
  SPEAKER_00: And if you're not even seeing a vision for yourself, and I'm the only one seeing that vision, then it's not gonna work, right?
• 14:44
  SPEAKER_00: So you have to see a vision for yourself.
• 14:46
  SPEAKER_00: Well, I don't know, no one's ever taught me this or talked about it.
• 14:48
  SPEAKER_00: That's fine.
• 14:49
  SPEAKER_00: But we're gonna start those things.
• 14:51
  SPEAKER_00: Where would you want to see yourself in the next couple years for this company?
• 14:53
  SPEAKER_00: What do you want to see yourself in another company?
• 14:55
  SPEAKER_00: What do you want to learn?
• 14:56
  SPEAKER_00: You know, not so that you can learn development things just for this company, but you can learn things for many future things.
• 15:02
  SPEAKER_00: Yeah.
• 15:03
  SPEAKER_00: And when I when I talk with people in that way, they st that motivation thing starts swirling.
• 15:08
  SPEAKER_00: Because, like I said earlier, I can't get them to motivate themselves, but I can help them see the areas that have kept them demotivated.
• 15:17
  SPEAKER_00: Yeah.
• 15:18
  SPEAKER_00: And then they can start working, you know, and some people do, and they do really well.
• 15:22
  SPEAKER_00: But I will say this most people don't.
• 15:25
  SPEAKER_00: Yeah, you know, most people don't want to do that.
• 15:28
  SPEAKER_00: It's very hard to get them motivated, you know.
• 15:30
  SPEAKER_01: So I I had this conversation, uh, a lawyer that I was coaching for a long time.
• 15:34
  SPEAKER_01: He and I were having a conversation about one of his employees that was really not very motivated to do anything, just barely do the job.
• 15:41
  SPEAKER_01: And this this thought came to me, and I I wrote it, I call it a tweetable uh statement because it's one of those you know, Twitter moments where you it's way back when Twitter was not X, it was 140 characters, so you want everything to be very short.
• 15:54
  SPEAKER_01: But this is what I said to him.
• 15:55
  SPEAKER_01: I said, the hardest thing for a leader is to motivate people to want something they didn't even know they wanted.
• 16:02
  SPEAKER_01: And that's what you're talking about with the vision, is they don't know what's possible, so they don't aspire to it.
• 16:09
  SPEAKER_01: They're not motivated to it.
• 16:10
  SPEAKER_01: But when we as leaders can figure out what it is that would that would drive them to something, so to to to to get them to somewhere that they didn't even know could exist, didn't even know they could be a part of.
• 16:22
  SPEAKER_01: I used to uh in my military days, there's a lot of jobs in the military that are uh people don't know about.
• 16:27
  SPEAKER_01: And there would be jobs like um like an attache.
• 16:30
  SPEAKER_01: I remember this one uh um uh person came to our our clinic, to our hospital, uh, when I was in at our at the base here in Florida, and she showed up and she's a medical personnel, but for the last three years, she was not doing medical work.
• 16:45
  SPEAKER_01: She was in an embassy in Italy.
• 16:49
  SPEAKER_01: So she's in Rome, Italy for three years as an attache, which is an assistant to the ambassador.
• 16:55
  SPEAKER_01: That's a job that nobody even knew existed.
• 16:57
  SPEAKER_01: And it's like, wow, how can I get that job?
• 17:00
  SPEAKER_01: Because you don't even know that it's all of a sudden I heard about it.
• 17:02
  SPEAKER_01: I'm like, oh man, I'd love to have a job like that.
• 17:05
  SPEAKER_01: So you aspire to something that you didn't even know existed, and it's a leader's job.
• 17:09
  SPEAKER_01: Again, is it our job to motivate the team?
• 17:13
  SPEAKER_01: Yes and no, but yes, in the sense of figuring out what it is they could aspire to be.
• 17:18
  SPEAKER_00: Exactly.
• 17:18
  SPEAKER_01: So I we are already within a minute of coming to that conclusion of this episode.
• 17:23
  SPEAKER_01: We haven't even touched the motivators yet, which we're gonna do on the next episode.
• 17:27
  SPEAKER_01: So, to lead into that a little bit, I want to tell you just a couple things.
• 17:31
  SPEAKER_01: So there's there's six different motivators, um, typically, and we're gonna we're gonna jump into those on this next episode.
• 17:37
  SPEAKER_01: So this is gonna be a two-parter uh coming next to you next week.
• 17:40
  SPEAKER_01: If you think about um Patrick Lencioni has a book called The Working Genius.
• 17:44
  SPEAKER_01: There are six elements to the working genius.
• 17:47
  SPEAKER_01: There are six motivators.
• 17:48
  SPEAKER_01: It's like there's four behavioral styles in the DISC the disc.
• 17:52
  SPEAKER_01: There's always four colors, there's always four animals or whatever behavioral study you've done.
• 17:57
  SPEAKER_01: The same with motivators.
• 17:58
  SPEAKER_01: There's six of them, and I think jumping into those on the next broadcast is really gonna help you break the leadership script.
• 18:05
  SPEAKER_01: So thank you for joining us.
• 18:07
  SPEAKER_01: It's been a whirlwind, and I'm motivated just by the topic of this motivation.
• 18:12
  SPEAKER_01: I'm excited to jump into this a little bit more.
• 18:15
  SPEAKER_01: Um, parting thoughts as we as we think about next week's episode.
• 18:18
  SPEAKER_00: No, I'm excited.
• 18:19
  SPEAKER_00: I want to hear them.
• 18:20
  SPEAKER_00: Yeah, I haven't heard of the sticks and uh can't wait to see what they are.
• 18:23
  SPEAKER_01: All right, we'll see you next week.
• 18:24
  SPEAKER_01: Thanks so much.
• 18:25
  SPEAKER_01: That's your 17 minutes and your challenge.
• 18:28
  SPEAKER_01: Don't just agree, apply it.
• 18:31
  SPEAKER_01: Leadership doesn't change with ideas, it changes with action.
• 18:35
  SPEAKER_01: Take one insight and use it this week.
• 18:38
  SPEAKER_01: If you or your organization are operating on an outdated script, is it working or is it just a point?