Collaborative Selling with Carole Mahoney

The SmallBizChat with Melinda Emerson · Jul 19, 2023 · 18m · transcript

In this episode, Melinda Emerson chats with Carole Mahoney about the importance of collaboration in sales and the human aspect of sales. They delve into Carole's book "Buyer First", discuss common misconceptions about sales, and share tips for effective sales conversations. Also, they explore hiring salespeople and the impact of mindset in overcoming misconceptions. The episode concludes with an introduction to sales taxes. (0:00) Introduction and the value of collaboration in sales (0:23) Sponsor: (Mentioned Sponsor) (1:08) "Being in Demand Live" event announcement (2:14) Carole Mahoney's…