Building Trust Across Cultures with Xiangyao Bowler

The Hidden Currents Podcast · Feb 6, 2026 · 18m

In this episode of the Hidden Currents podcast, host Paraic Mac Donnchadha speaks with Xiangyao Bowler of East Star Exports about building trust and lasting relationships in cross-cultural business, particularly between Western companies and China. Xiangyao shares practical insights from her experience supporting international firms to navigate cultural differences, improve communication, and overcome misunderstandings that can stall partnerships. The conversation highlights why trust in Chinese business is relationship-driven, developed over time through respect, transparency, and shared…