Latest / Ecommerce Playbook: Numbers, Struggles & Growth
We Tested AppLovin Discovery for 4 Months. Here's What Happened.
CTC's AppLovin specialist Connaugh is back four months after our first episode on the platform to break down what's actually working. Discovery campaigns are averaging 284% incrementality, 45-60 second video creative is where the spend goes, and the tactical playbook is starting to take shape.
If you're running an 8-figure ecommerce brand and haven't tested AppLovin yet, this episode makes the case for why you should.
Topics covered:
AppLovin's new Discovery campaign type and how it differs from Prospecting
Incrementality test results: 284% average on Discovery vs. 141-150% on Prospecting
Why…
The skinny
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